H&M:Going up the Country

Summer’s gone and so are the carefree days that belong to the warm season. Refusing to accept the humdrum of everyday life, we pack fall’s best utility pieces and journey north.
Either the city fills you with energy, or it drains you of it. When sounds of honking taxis and crowded restaurants don’t inspire us, we escape to the cabin for a weekend in the country.
It’s not yet cold enough for heavy jackets, but just perfect for cozy sweaters, practical pants and sharp boiler suits. We want dressing to be easy and comfortable — but still cute enough for an occasional stroll through the village.
When you thought there were no more ways to wear a boiler suit, the season’s statement styling trick came along. Tuck your forest green one-piece into a pair of light brown high-shaft boots for a new take on the utility trend.
Although the air is getting brisker and the days shorter, we still haven’t abandoned the thought of florals and bare legs. The cold-weather solution? Swap flip-flops for over-knee boots and light patterns for a darker ditto.
Even if there’s still a chance to bare some skin, winter is creeping closer. A cozy pile jacket is the perfect throw-over, whether you’re going for a hike in the woods or a walk in the city.
Of all the ways to take on utility dressing, we have two preferred directions. First: the modern way that partners high-waist pants with a romantic balloon-sleeved blouse and ankle boots. Second, the casual way combining utility pants with a zipped-up hairy knit.
A boxy knit is one of those forever pieces, essential in any wardrobe for its versatility and ease. Opt away from the ordinary color scheme and brighten up the dark season with a pop of color. Combine with a floral midi skirt and high-shaft boot, and throw on a heavy puffer coat if the weather demands it.


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ZARA:What London Girls Are Wearing Now

London street style isn’t a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, from i-D magazine’s era-defining straight-ups in the 1980s through to documentary snaps of Carnaby Street’s ’60s mods and rockers. You’ll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won’t pass up any chance to see a bustle in action.
Today, you might be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there are still style factions present (and many that we draw great inspiration from). London’s a place where you can wear your wackiest outfit to breakfast and no one will bat an eyelid. However, it’s also a place where you can be ultra-chic and businesslike one day and trend-driven the next. Your style can be whatever it wants to be at any given time. And it’s true—Brits really do give good outfit inspiration 24/7. Keep reading to see great outfit ideas from the sidewalks—as well as a few guest appearances from our very own team.
Style Notes: It’s only normal that we end up stopping some of London’s blogging community, so here’s one to know now—meet Felicia and her Zara frock of dreams.
Style Notes: Shorts are infamously tricky to navigate, but Maria follows a wise formula of demure blouse (Stradivarius) and chunky flatforms (Marni). Well played.
Style Notes: Stylist magazine’s beauty director, Shannon, knows a good Zara dress when she sees one. This checked beauty will last summer after summer.
Style Notes: Jo’s a personal shopper, which explains how she’s managed to find the coolest Topshop polka-dot dress and wear it in the most London way—with sneaks and socks.
Style Notes: Khari is a writer with a wardrobe full of vintage finds—everything she’s wearing here has been thrifted and assembled in a unique fashion.
Style Notes: Who What Wear UK’s associate social media editor, Isabel, knows a great outfit lies in great accessories. Her white shoes, retro sunnies, and cute pearl clip are a dreamy combination.
Style Notes: Nicole’s head of sales job clearly has led to some sensible purchases of her own—check out that last-forever Givenchy bag, the statement-making Etro robe, and stunning Aperlai boots.
Style Notes: Hayley’s a designer for ASOS, so that explains how she got her hands on that ASOS dress before the rest of us then. Cute Ganni boots too.
Style Notes: Who What Wear UK editorial director, Hannah, loves a trouser suit—it was admittedly a bit hot for the day in question, but we all have to ease ourselves in right? This two-piece is from Mango, her bag is from Wandler, and her sunnies are from Dior.
Style Notes: How weird is it that we just started following Ornella on Instagram and then we photographed her by chance on the streets of London? She’s a co-ord enthusiast, and this one is from Missy Empire.
Style Notes: Hannah is Clique’s vice president in the UK and has the best selection of monochrome pieces that she pulls together in so many different ways—so she basically has the best capsule wardrobe.
Style Notes: Sara’s the founder of London fashion rental company Higher Studio—and yes, her total look is Comme des Garçons.
Style Notes: WWW UK’s associate social media editor, Alyss, has also heard the Zara rumor—this brand’s plaid frocks are really something. May we draw your attention to her super-cute Staud bucket bag as well?
Style Notes: Ines Maria is an artist and a student who has the jazziest loose-fitting jeans we’ve ever laid eyes on: Check out the portrait patches on her Katya Dobryakova denim.
Style Notes: Student and blogger Tasmine knows the one way to beat depressing weather: color! Her striped faux-fur Jakke coat is fun as she is, but throw in a red roll-neck, military hat, studded Topshop boots, and a Gucci Soho bag, and you’ll really impress us.
Style Notes: Why wear a black coat when you can wear purple? Kurumi steps into winter with a cheery piece of outerwear to keep all of her monochromatic staples (like her Balenciaga bag and Stella McCartney wedges) fired up.
Style Notes: Stylist Holly White clearly understands that simpler can often equal better. Her classic Topshop trench, Frame jeans, Céline sunglasses and bag, plus her Adidas Gazelle sneaks are effortlessly cool.
Style Notes: Stella McCartney’s Elyse Platforms have become something of a modern classic.
Style Notes: Vera’s student style is definitely better than ours ever was. Her hybrid of flamenco MSGM skirt with a biker jacket and Vans is pure genius.
Style Notes: Yes, that’s a Fendi bag you can see there.
Style Notes: Emma Hoff’s hairclip + scrunchie + giant roll-neck combination is just too good to ignore.
Style Notes: Ekabh got the 2020 memo: Purple is going to be big next year.
Style Notes: Carina McCann is an HR advisor who wears the coolest outfits to work—just look at those wintry pj’s! A neat Ralph Lauren bag is always a good day-to-day option to carry everything around.
Style Notes: Model and blogger Maddie Close has made us rethink our party-outfit plans. Her velvet Topshop blazer, baggy jeans, and satin boots make for a formula we’d ever thought of before, but man, it works.
Style Notes: Beauty editor Dominique found her smart peacoat and midi skirt at Zara (of course!) and brings little extra fun to the mix with a badge-embellished Next bag.
Style Notes: Fabienne’s outfit is all about the textures. From smooth leather to patent, ribbed wool to 100-denier tights, this makes a somber color palette so much more interesting.
Style Notes: Red hair looks great against dark green, don’t you think?
Style Notes: Riku has totally changed the way we feel about wearing citrus brights in the winter—topping and tailing her look with black keeps such summery tones in check for the cooler months. Bravo.
Style Notes: Couldn’t help get a close-up on this fun bag.
Style Notes: Patchwork jeans make a statement on their own, so model Lauren only needs to add staples like an aviator jacket, sweatshirt, and black ankle boots to make the look 100% awesome.
Style Notes: You know when women wear men’s piece and make it look so effortless? Well, that’s exactly what this influencer has done: Her shirt and trousers are genuinely menswear.
Style Notes: Props to student Rhoda for handmaking her trousers and finding almost everything else via thrift stores. If you’re already done with head-to-toe red, try adopting yellow.
Style Notes: Georgia might be a social media consultant, but we’d quite like her to consult on our wardrobes. How great is this black boot (Topshop) + checked jacket (Zara) + denim shorts (Levi’s) combo?
Style Notes: Claudia works in fashion marketing at Net-a-Porter, so her killer look makes a great deal of sense. Her monochrome pieces (Ellery blouse, Frame jeans, and JW Anderson bag) look even more effective when set against hot pink–and-red heels from Malone Souliers. Jealous.
Style Notes: Accessories are the magic items that bring museum event coordinator Gina’s outfit to life. We can’t decide what we love more: her cat-eye shades, Comme des Garçons sneakers, or her vintage earrings.
Style Notes: Model Zavi proves that there’s so much to be taken from her black-on-black ensemble. Namely that jet-black denim Zara jacket and edgy fishnets.
Style Notes: Stylist Barbara has complemented her new-but-retro Gucci sunnies with a host of vintage goodies. Her concise color palette keeps an adventurous look together.
Style Notes: It’s those red Zara boots again. We can’t blame this savvy 27-year-old fashion designer for snapping them up, but we’re particularly impressed by the way she’s color-coordinated them with her M&S top and Kenzo bag—sandwiching the look with white jeans and a dusty-blue vintage jacket.
Style Notes: Sophia is a 24-year-old student with a truly creative outlook on fashion. Very few of us would think to pair royal-blue socks with tan shoes or a smartly tailored jacket shrugged off to reveal a little shoulder. Also, that Ann Demeulemeester neck scarf is just darling.
Style Notes: The way Vera has added oodles of personality to her Prada blazer and tailored trousers is something to behold. From her Moschino belt (an unexpected way to cinch a double-breasted jacket) to her khaki-green fedora, this look is effortlessly cool.


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TOPSHOP:5 Trends We Spotted On The Red Carpet Of The BFI London Film Festival 2019

Over the last week, all our favourite actors have been dropping by Leicester Square for London Film Festival 2019 to don their fanciest outfits, strut the red carpet and watch their brand new blockbusters on the silver screen. So far, BFI has hosted over 30 major premiers includingThe King with Timothée Chalamet and Lily-Rose Depp, The Aeronauts starring Felicity Jones and Eddie Redmayne and Knives Out featuring Daniel Craig and Ana da Armas! We’ve seen the trailers and we can’t wait for the films to come out in cinemas but in the meantime, let’s talk about what everyone was wearing. From heavy glitter to chic monochrome, here are the best trends we’ve spotted on the red carpet this year…

  1. Go big in glitter
    As if these stars weren’t sparkling enough already, some of our favourites stepped out in seriously glittering looks. Thomasin McKenzie went for a shimmering silver suit and added even more glitz with her shoes. Meanwhile, Timothée Chalamet opted for a sequinned Louis Vuitton hoodie and smart trousers. Two takes on the trend, two 10/10 looks.
  2. Substitute for suits
    Forget the ballgown, many of this year’s on-screen celebs opted to sport suits instead. Whether it was a ruffled twist on the classic tuxedo from new James Bond lead Ana De Armas or a burgundy velvet two piece from Morfydd Clark, they made sure to keep their co-ords interesting.
  3. Show up in sheer
    As always, Gwendoline Christie stole all the stares when she turned up in her sheer Iris Van Herpen number with its striking print and butterfly winged sleeves. Sheer fabrics were spotted elsewhere too, such as on Felicity Jone’s shimmering Oscar De La Renta gown.
  4. Chic in monochrome
    You can never go wrong in black and white: not only does it suit everyone but it will always look great against the red carpet! Unbelievably, Lily Rose Depp plucked her gown straight of the Chanel runway show at Paris Fashion Week just a few day ago!
  5. Really into ruffles
    Ruffles and frills are set to be huge this season so the stars that opted for this trend are on the money. On the festivals opening night, Aimee Kelly took tiered ruffles to the next level in a cascading polka-dot look whilst Moryfdd Clark went for a more paired-back blush pink number.


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TOPSHOP:5 Ways To Wear Your Cosiest Jumper Without Looking Frumpy

Cosy season is here, but unfortunately that doesn’t always mean just being able to stay in bed all day because, you know, work and things. So our second best option to help us tackle the upcoming months is wearing the warmest jumpers whenever we’re forced to brace the cold. The good news? Big warm knits don’t necessarily have to be frumpy! Keep reading to find out how to style our cosiest new-season knits with a fashion twist…

  1. Knits and leather
    Pair a pretty midi skirt with chunkier knitwear, a leather jacket and heeled boots to master that biker-chic look. Moodier patterns are the vibe this season, so opt for darker shades on all things printed and make sure you’re right on trend.
  2. Prints and pleather
    Another easy way to make knits look all the more cool is going for a full monochrome colour palette. Pair an oversized black and white knit with some sleek pleather trousers, cream boots and a fluffy bag. This jumper is way too special to cover up with a coat, so opt for a scarf for added warmth instead.
  3. Totally ’70s
    Take notes: a cream knit should be a classic staple in all of our wardrobes. Dress yours up with some corduroy flares, snakeskin boots and a faux fur bag to make it fit for 2019. Add a beret for extra fashion points and if you want to look like you’ve got your act together.
  4. Layering lighter knits
    If you’re not too keen on one big jumper, why not layer two thin ones? That way you can switch up your look throughout the day depending on the weather and your mood and it will always add an interesting twist to a simple combination.
  5. Cardigans
    Cardigans are all the rage at the moment, so naturally we had to include them in this story. Buttoned up, buttoned down or half up half down – there is no wrong way to way cardigans right now.


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TOPSHOP:The Only 5 Colours You Need In Your Wardrobe This Autumn

As the time to renew your wardrobe for the new season has come, we need to talk about autumn’s trending colours. To figure out which shades and hues are set to make up the colour palette of the moment, we kept a close eye on the streets of fashion month this season and spotted five that seem to be a definite must. Keep reading to find out what they are, plus how to style them…

  1. Autumn blues
    Blue is a true classic, but this season we’re thinking slightly out of the box with it. Whether it’s navy leather boots, darker washed denim, lumberjack checks or rich sapphires on knits and shirts – anything goes when wearing blue right now.
  2. Sunshine everyday
    Usually deemed a colour reserved for summer days, yellow has been everywhere this season. Bring some shine into the grey everyday by opting for sunflower, lemon, marigold and amber even when the sun is nowhere to be seen.
  3. Wear your greens
    Just like it’s especially vital to eat your greens during the colder months, we think it’s key to wear them too! There’s no shade that doesn’t go, so take you pick from sage, forest, khaki and many more to keep your wardrobe looking healthy.
  4. More cream please
    It’s no secret that cream tones always add a touch of sophistication to any look. This autumn we love it worn head to toe, or mixed in with bolder colours to give extra contrast. For a subtle update, add a pearl clip, a croc handbag or ankle boots.
  5. This doesn’t get rusty
    Resembling the autumnal colours of nature, rust is perfect for this season. A special twist this year is rust-toned high shine vinyl, but you can always keep it low key in knits, jumpsuits and faux fur coats too.


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ZARA:This Micro-Trend Is Really Weird, But I Think That’s Why I Like It

We love a micro-trend moment here at Who What Wear, and while I typically prefer to report on the heavy hitters, this one micro-trend, in particular, tickled my fancy. It’s also one that’s a bit difficult to describe, so bear with me. As of late, I have noticed more and more pieces of clothing that look like they have been spliced together. In other words, these singular items look like they used to be two articles of clothing, but now they are one and they are living happily ever after.

Clearly, this micro-trend is better explained via the product itself, which is why I have shopped out 20 items that embody the style I’m speaking of. Yes, this trend is weird, but sometimes weird is good, and the shopping selection ahead is definitely the good kind of weird if you ask me. This might not be the hottest trend on the market this fall, but it is certainly a product feature that has been bubbling up left and right from major brands including Natasha Zinko, Telfar, Andersson Bell, and more. Buy and wear any of the pieces ahead and you won’t need to think about much else when it comes to your outfit that day because these spliced clothing items are pretty much all you’ll need.
If I owned this, I would wear it as a minidress.
Yep, these just might be the coolest pants I’ve ever seen.
This is definitely not your average shirtdress.
This offers you the structure of a jacket with the comfort of a sweater.
In case you’re missing your school days.
This whole spliced-blazer thing really gets me going.
If you weren’t ready to commit to a full-leather-pants look, I present to you: these.
This is a party top worth splurging on.
BRB, turning all my clothes inside out from now on.
My dream jacket.
Just when you thought plaid midi skirts were drab.v
This is definitely the mildest of the bunch but still very much a part of this mini trend.
This skirt will get you tons of compliments, hands down.
Kind of preppy in all the right ways.
For just $99, you’re basically getting two pairs of pants in one… kind of… sort of.
Finally, trousers worth getting excited about.
Not not your grandpa’s favorite sweater.
Need is an understatement.
Okay, last cool midi skirt of the day.


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ZARA:I Live in L.A. and Write About Fashion—Here’s What Everyone Will Wear for Fall

Here on the West Coast, we’re blessed with a lot of things (health cafés on every corner, proximity to the beach, an overall leisurely approach to work and life). But one thing we can’t lay claim to? Veritable fall weather. The fact that 80-degree days are a reality in October is both a blessing and a curse—on the one hand, the weather is hardly a cause for complaint, but on the other, we rarely get to participate in the kind of typical fall wardrobes that our East Coast friends do.

So actual layering with thick knits and heavy jackets might be out of the question for us L.A. folks, but don’t let that fool you into thinking we aren’t putting our own spin on fall style. As a fashion editor and Angeleno myself, I’m bearing witness to some truly amazing Los Angeles fall fashion trends that are taking over the city right now. From the jean style I’m spotting on all my friends lately to the It print that’s flooding every corner from Melrose Place to Abbot Kinney, I’m sharing eight big trends that are defining the city’s autumnal style. To see each of them in action, keep scrolling, and then shop ways to get the look for yourself (proximity to Los Angeles not necessary).

Slim-Fitting Long Jeans
Longer jeans are on the rise in across the country, but since denim is crucial to the L.A. girl wardrobe, I couldn’t help but point out the number one jean style they’re embracing at the moment: slim-fitting skinny and straight-leg fits with a notably longer hem that pair well with a heel.
Tiger Print
Move over, leopard. There’s a new It print in town, and it feels even fresher for fall: tiger print. Just like any animal print, it pairs so well with neutrals and denim, so we suggest adding a tiger-print top or sweater to your arsenal this fall. Then, just sit back and wait as the compliments roll in.
Combat Boots
Combat boots have become part of the L.A. girl uniform, replacing solid ankle boots. The tougher style lends a streetwear feel to any look, and you can bet West Coasters will be wearing the boots with everything from their beloved denim to their prettiest printed dresses.
Custard Knits
L.A. girls love a clean, neutral palette more than most, and as we head into fall, I’m noticing an invasion of sumptuous knits in shades of cream and off-white, which my fellow Angelenos are already wearing with things like jeans and stacks of gold necklaces.
Chain-Link Necklaces
As I was saying, I’m noticing an influx of gold necklaces—arguably the jewelry item of the season—and they all have a weighty chain-link design in common.
Vintage Bags
If you peered into the handbag collection of L.A.’s fashion girls, you’d be convinced that the ’90s never left. It feels that way thanks to all the vintage and redux designer bags they’re carrying, from Louis Vuitton’s baguette bag to Fendi and Gucci’s logo prints.
Knit Sets
Whether traveling or lounging, knit sets have become a comfortable trend that no L.A. girl can resist. And why would they when the knits on offer are as comfy as they are polished?
All-Neutral Everything
Less of an item and more of an overall styling hack, my fashionable Los Angeles friends all adore a monochromatic look, especially when it’s one in a minimalistic color palette like beige, tan, or cream.


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ZARA:The Latest Street Style From Paris Fashion Week

The runways in New York, London, and Milan have come to a close, and now the fashion world is setting its sights on the fourth and final destination of fashion month: Paris. With iconic fashion houses like Chanel and Dior on deck and exciting up-and-comers like Jacquemus and Marine Serre showing their S/S 20 collections this week, there’s a lot of Parisian-inspired style to be had on and off the runways. Speaking of the latter, we’re keeping you up to the minute on what editors, buyers, bloggers, and celebrities are wearing to and from the shows.

We have the photographer behind The Style Stalker snapping the best looks throughout the week. From the prettiest dresses to It bags from Chloé and Dior, we’ve already spotted some major outfit inspiration and double tap–worthy ensembles. Keep scrolling to see the looks that caught our attention, and stay tuned for more of the top Paris Fashion Week street style moments from the spring 2020 shoes, as we’re updating this gallery daily with fresh rounds of photos.


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ZARA:I’m 57, and These Are the 3 Trends I Will and Won’t Wear

Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 57-year-old style guru is now settled in Los Angeles with her husband, son, and dog named Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewelry designer, and beyond—in other words, she has a ton of experience and an equally cool personal style to match. Below, Gunn shares the trends she’s embracing (and letting go) this year. Read on for her insights and shop the looks you love best, whether you’re 57, 27, or somewhere in between. For more of her looks, don’t miss her Instagram account, @janetgunngratefulgardenia.
After turning 50, as always, I wanted to dress stylishly, with a little bit of edge, but chic. Now that I’m 57, comfort is at the top of my list. I don’t like to think too much about what to put on. I look for timeless pieces that work for my on-the-go lifestyle and love mixing them with a few trendy pieces, that reflect my own personal style. If it makes you feel fabulous, wear it!
So Long: Skinny Jeans
I need to have the freedom to move about, and I want to be able to breathe! When I need perfect black pants, I go to my uniform—Franne Golde classic pants. Being petite and wanting a perfectly proportioned pants, I approached Franne in 2018, and together we came up with a Petite Capsule Collection. Wearing these structured but stretchy pants make me feel and look great, and yes, there’s a pair for almost every size and shape, not just petite!
To Stay: Pajama Dressing
Oh, how I love this trend. This look is ageless to me. Great silks are usually pretty timeless, and you’re mixing comfort with style. It’s chic with a dash of confidence mixed in. I like to wear my pajama top and pair it with cropped jeans and a blazer, or pajama bottoms paired with a simple white top, T-shirt, and mules.
So Long: Statement Sneakers
I often wear sneakers, and I do prefer Golden Goose, but I’ll pass on the large clunky soles. It’s just too heavy for my body type. Trends aren’t for everyone. Be the trend!
To Stay: Long Lightweight Coats
This is an essential piece for my wardrobe and a quick fix to update your simple jeans and T-shirt favorites. I love the modern, edgy look these long coats give. My favorites right now are from RtA and Alice & Olivia, and I’ll wear them with almost any shoe style.
So Long: Bamboo Bags
They are seasonal and fun for a vacay, but not worth the splurging! I tend to go for a functional yet elegant style when it comes to purses. Investing in a quality purse means great materials, beautiful details, and excellent craftsmanship you won’t find in mass-produced bags. And there’s nothing like a great accessory. It can make even the simplest outfit pop!
To Stay: More Leopard
To me, this is a forever trend! So I’ll have more of that, please. I don’t think leopard print has ever not hung in my closet or rested on my shelves, which is exactly why I made sure to add a leopard top to my petite capsule collection. I always picture Diane von Furstenberg when I think of leopard, and she’s truly a fearless fashion female in my eyes.


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TOPSHOP:5 Favourite Self-Help Books That Promise A Happy And Successful Life

A change of seasons is the perfect time to reflect on things and make some changes in your own life. Whether you’re looking to make the most of your 20s, you want to move forward in your career or just need a daily pep talk, let us introduce you to our five favourite self-help books of the moment. There’s nothing more important than self-care and the sooner you read some of these books, the sooner you’ll discover some valuable knowledge that will help you on your journey to personal growth…

  1. How To Win Friends and Influence People by Dale Carnegie
    The world’s most famous confidence-boosting book by ‘the arch-priest of the art of making friends’ remains as accessible and inspiring as when it was first published.
  2. Feel the Fear and Do It Anyway by Susan Jeffers
    The phenomenal classic on moving from a place of paralysis, pain and indecision to one of energy, enthusiasm and action remains essential. Jeffers tackles topics such as public speaking, making decisions, intimacy and changing jobs.
  3. Think and Grow Rich by Napoleon Hill
    The timeless bestseller set out Hill’s formula for money-making success – after interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth.
  4. Grit by Angela Duckworth
    Angela Duckworth’s seminal work on resilience with a fresh and motivating way to climb heights far beyond what natural talent would predict is a must-read for anyone seeking to succeed in all areas of their life…
  5. The Magic of Thinking Big by David J. Schwartz
    Your go-to guide to a better life, starting with the way you think. This book has given over six million readers the tools to change their lives for the better. The magic lies in training the mind to produce positive thoughts and defeat disbelief.


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