London street style isn’t a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, from i-D magazine’s era-defining straight-ups in the 1980s through to documentary snaps of Carnaby Street’s ’60s mods and rockers. You’ll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won’t pass up any chance to see a bustle in action.
Today, you might be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there are still style factions present (and many that we draw great inspiration from). London’s a place where you can wear your wackiest outfit to breakfast and no one will bat an eyelid. However, it’s also a place where you can be ultra-chic and businesslike one day and trend-driven the next. Your style can be whatever it wants to be at any given time. And it’s true—Brits really do give good outfit inspiration 24/7. Keep reading to see great outfit ideas from the sidewalks—as well as a few guest appearances from our very own team.
Style Notes: It’s only normal that we end up stopping some of London’s blogging community, so here’s one to know now—meet Felicia and her Zara frock of dreams.
Style Notes: Shorts are infamously tricky to navigate, but Maria follows a wise formula of demure blouse (Stradivarius) and chunky flatforms (Marni). Well played.
Style Notes: Stylist magazine’s beauty director, Shannon, knows a good Zara dress when she sees one. This checked beauty will last summer after summer.
Style Notes: Jo’s a personal shopper, which explains how she’s managed to find the coolest Topshop polka-dot dress and wear it in the most London way—with sneaks and socks.
Style Notes: Khari is a writer with a wardrobe full of vintage finds—everything she’s wearing here has been thrifted and assembled in a unique fashion.
Style Notes: Who What Wear UK’s associate social media editor, Isabel, knows a great outfit lies in great accessories. Her white shoes, retro sunnies, and cute pearl clip are a dreamy combination.
Style Notes: Nicole’s head of sales job clearly has led to some sensible purchases of her own—check out that last-forever Givenchy bag, the statement-making Etro robe, and stunning Aperlai boots.
Style Notes: Hayley’s a designer for ASOS, so that explains how she got her hands on that ASOS dress before the rest of us then. Cute Ganni boots too.
Style Notes: Who What Wear UK editorial director, Hannah, loves a trouser suit—it was admittedly a bit hot for the day in question, but we all have to ease ourselves in right? This two-piece is from Mango, her bag is from Wandler, and her sunnies are from Dior.
Style Notes: How weird is it that we just started following Ornella on Instagram and then we photographed her by chance on the streets of London? She’s a co-ord enthusiast, and this one is from Missy Empire.
Style Notes: Hannah is Clique’s vice president in the UK and has the best selection of monochrome pieces that she pulls together in so many different ways—so she basically has the best capsule wardrobe.
Style Notes: Sara’s the founder of London fashion rental company Higher Studio—and yes, her total look is Comme des Garçons.
Style Notes: WWW UK’s associate social media editor, Alyss, has also heard the Zara rumor—this brand’s plaid frocks are really something. May we draw your attention to her super-cute Staud bucket bag as well?
Style Notes: Ines Maria is an artist and a student who has the jazziest loose-fitting jeans we’ve ever laid eyes on: Check out the portrait patches on her Katya Dobryakova denim.
Style Notes: Student and blogger Tasmine knows the one way to beat depressing weather: color! Her striped faux-fur Jakke coat is fun as she is, but throw in a red roll-neck, military hat, studded Topshop boots, and a Gucci Soho bag, and you’ll really impress us.
Style Notes: Why wear a black coat when you can wear purple? Kurumi steps into winter with a cheery piece of outerwear to keep all of her monochromatic staples (like her Balenciaga bag and Stella McCartney wedges) fired up.
Style Notes: Stylist Holly White clearly understands that simpler can often equal better. Her classic Topshop trench, Frame jeans, Céline sunglasses and bag, plus her Adidas Gazelle sneaks are effortlessly cool.
Style Notes: Stella McCartney’s Elyse Platforms have become something of a modern classic.
Style Notes: Vera’s student style is definitely better than ours ever was. Her hybrid of flamenco MSGM skirt with a biker jacket and Vans is pure genius.
Style Notes: Yes, that’s a Fendi bag you can see there.
Style Notes: Emma Hoff’s hairclip + scrunchie + giant roll-neck combination is just too good to ignore.
Style Notes: Ekabh got the 2020 memo: Purple is going to be big next year.
Style Notes: Carina McCann is an HR advisor who wears the coolest outfits to work—just look at those wintry pj’s! A neat Ralph Lauren bag is always a good day-to-day option to carry everything around.
Style Notes: Model and blogger Maddie Close has made us rethink our party-outfit plans. Her velvet Topshop blazer, baggy jeans, and satin boots make for a formula we’d ever thought of before, but man, it works.
Style Notes: Beauty editor Dominique found her smart peacoat and midi skirt at Zara (of course!) and brings little extra fun to the mix with a badge-embellished Next bag.
Style Notes: Fabienne’s outfit is all about the textures. From smooth leather to patent, ribbed wool to 100-denier tights, this makes a somber color palette so much more interesting.
Style Notes: Red hair looks great against dark green, don’t you think?
Style Notes: Riku has totally changed the way we feel about wearing citrus brights in the winter—topping and tailing her look with black keeps such summery tones in check for the cooler months. Bravo.
Style Notes: Couldn’t help get a close-up on this fun bag.
Style Notes: Patchwork jeans make a statement on their own, so model Lauren only needs to add staples like an aviator jacket, sweatshirt, and black ankle boots to make the look 100% awesome.
Style Notes: You know when women wear men’s piece and make it look so effortless? Well, that’s exactly what this influencer has done: Her shirt and trousers are genuinely menswear.
Style Notes: Props to student Rhoda for handmaking her trousers and finding almost everything else via thrift stores. If you’re already done with head-to-toe red, try adopting yellow.
Style Notes: Georgia might be a social media consultant, but we’d quite like her to consult on our wardrobes. How great is this black boot (Topshop) + checked jacket (Zara) + denim shorts (Levi’s) combo?
Style Notes: Claudia works in fashion marketing at Net-a-Porter, so her killer look makes a great deal of sense. Her monochrome pieces (Ellery blouse, Frame jeans, and JW Anderson bag) look even more effective when set against hot pink–and-red heels from Malone Souliers. Jealous.
Style Notes: Accessories are the magic items that bring museum event coordinator Gina’s outfit to life. We can’t decide what we love more: her cat-eye shades, Comme des Garçons sneakers, or her vintage earrings.
Style Notes: Model Zavi proves that there’s so much to be taken from her black-on-black ensemble. Namely that jet-black denim Zara jacket and edgy fishnets.
Style Notes: Stylist Barbara has complemented her new-but-retro Gucci sunnies with a host of vintage goodies. Her concise color palette keeps an adventurous look together.
Style Notes: It’s those red Zara boots again. We can’t blame this savvy 27-year-old fashion designer for snapping them up, but we’re particularly impressed by the way she’s color-coordinated them with her M&S top and Kenzo bag—sandwiching the look with white jeans and a dusty-blue vintage jacket.
Style Notes: Sophia is a 24-year-old student with a truly creative outlook on fashion. Very few of us would think to pair royal-blue socks with tan shoes or a smartly tailored jacket shrugged off to reveal a little shoulder. Also, that Ann Demeulemeester neck scarf is just darling.
Style Notes: The way Vera has added oodles of personality to her Prada blazer and tailored trousers is something to behold. From her Moschino belt (an unexpected way to cinch a double-breasted jacket) to her khaki-green fedora, this look is effortlessly cool.