H&M’s design team creates sustainable fashion for all, always at the best price. The collections include everything from dazzling party collections to quintessential basics and functional sportswear – for women, men, teenagers and children, and for every season or occasion. In addition to clothes, shoes, bags, jewellery, make up and underwear there is also H&M Home – fashionable interiors for children and adults.
The width and variety of the H&M collections mean customers can always find something to suit their style and their wardrobe. There are H&M stores in 59 markets worldwide, and online shopping in 21 countries.
Displays, both in windows and inside, put parts of the current in-store selection in focus and provide styling tips and inspiration. Global display guidelines are created in a large “test store” near the H&M Head Office in Stockholm. Displays are changed frequently and themed around an association or a feeling, but always keep the clothes in focus.