LuLu’s opened in 1996, and began as a small shop in Downtown Chico, California. It has since eliminated it’s physical store locations and expanded into a highly trafficked on line website. LuLu’s mission is to provide fashionably hip and quality clothes at an affordable price. LuLu’s buyers travel the world seeking out emerging designer’s designs to ensure that everyone can find a style that suits them. They buy fresh new items often, but in limited quantity; it is reccommended to shop often for the freshest designs. Owners and founders of LuLu’s are daughter Colleen Winter and mother Debra Cannon.