Emma Warren has had a busy three years. Her brand, which she initially funded through a part-time retailRetail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers’ wants and needs through a lean supply chain. In the 2000s, an increasing amount of retailing is done online using electronic payment and delivery via a courier or postal mail. Retailing includes subordinated services, such as delivery. job, is now a smash hit on ASOS Marketplace and her collections are going from strength to strength with no-messing slogans and cute motifs. How did she do it? You’re about to find out…

Tell us about your boutique?
I create embroidered clothing (I love the level of detail) and accessories mostly. At the moment, my boutique is full of bold slogans, bees and hummingbirds. I have a studio in the loft of my house, but my embroidery machine has pride of place in my living room.

How did you get started?
I interned for lots of designers after my degree at Nottingham Trent University, but had all these ideas in my head, so one day I thought I should give it a go and start designing for myself. I had no business knowledge so I got in touch with the Prince’s Trust, who run an enterprise scheme for young people. I created a small range to sell on ASOS Marketplace and went from being an individual seller to a top-rated multi-brand boutique in just over a year – that was three years ago!

Describe your personal style.
I’m a real jeans and tee girl. I like relaxed and oversized boyfriend styles, but mix in ultra-girlie pieces sometimes – I’m especially into pleated midi skirts this season. Whatever outfit I wear, I always pile on the jewellery, particularly my fave Bill Skinner necklaces. My fave of my own pieces is the queen bee bomber jacket.

What’s next for your designs?
For my next collection, I’m really interested in tattoo design and how I can translate that into stitch. Design-wise, I am working on a collection of embroidered menswear – I wouldn’t want to leave the guys out! I’m also working on a range of Christmas gifts (think the sassiest stocking fillers ever). The end goal is to move into a larger studio space, which would also allow me to employ creative graduates and to continue to create things that I (and hopefully others) love.

Any advice for grads wanting to do the same?
Do it! Get started and enjoy everything you do – I wish I had started sooner. Having my own businessA business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. allows me to be as creative as I want to be and design the things I wish existed. Don’t be afraid that people won’t like your designs, as fashion is so flexible and endlessly experimental, so be brave with it.

Go wild for Emma’s Marketplace boutique here.


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