The story behind the hoodie begins in Europe in the Middle Ages, where tunics with attached hoods were the uniform of monks and the common everyday garment worn to shield from the elements.

The hoodie as we know it hasn’t been around for nearly as long – but it’s not a new addition to fashion either. American sportswear label Champion claims they invented the garment (with drawstrings and a sewn on muff) in the 1930s. Then it was made to meet the needs of sportsmen and outdoor workers and was only worn on the field until the 1970s, when it finally crossed the line and became popular as everyday wear too.

The hoodie was adopted into American street and hip hop culture, as graffiti artists found the hood to be useful when concealing their identities while covering buildings and trains with spray paint. As a consequence of entire cities getting covered in graffiti in the 70s and 80s, the hoodie became strongly linked to delinquency. It was at this time that the garment got the bad reputation that it, to some degree, still holds. Because of its rep, wearing a hoodie in the 70s and 80s was a fairly bold fashion choice. With time, its bad rep only made it more desirable.

As hip hop culture became mainstream, the hoodie became a fashion mainstay, and it was a primary component in many big fashion houses’ collections throughout the 1990s. Back then, the garment was still connected to street culture, sports or leisure. That changed as the luxury hoodie arrived on the runway two decades later.

With over-long sleeves, loose fits and loud graphics, the hoodie became fashion’s most-desired item in 2015. When Kanye West launched Yeezy Season 1 and the small French fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. collective Vetements became the most buzzed label in the world, the item we previously associated with sports teams and teenagers was now shown at Haute Couture Week in Paris and seen on (almost) every global celebrity and Instagram influencer out there.

Now, as we’ve entered 2017, we believe we still haven’t reached peak hoodie (if we ever will?). To help you out, we’ve curated a list of the best hoodies to buy at H&M now. Scroll down to find your match.



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Meet Phoebe Lovatt, Your New Life Coach – asos

When it comes to achieving your New Year goals, Phoebe Lovatt is the ultimate poster girl. After moving to L.A. from London to work as a freelance journalist, Phoebe found she struggled to meet like-minded women to work with. This triggered the idea of creating a support network for working women, and The Working Women’s Club was born. A place for women in creative industries to meet, collaborate and learn from each other, the WW club runs events, parties, classes and talks around the world. Want to know more? We took some time to chat with Phoebe about her secret to success and why she thinks Mondays are just fine…
What are your personal goals for 2017?
I want to travel for myself again. I love to travel but the past two years have been so busy that I haven’t had time to visit anywhere new or even take a non-work related trip. I’m really determined to change that in 2017. And I want to make sure I meditate (learn meditation in 5 simple steps here) for at least ten minutes every morning, no matter what.
An easy wellness trick to do at home?
It’s a cliche but the easiest wellness trick you can do in your own home is have a bath. A hot bath with epsom salts, essential oils, a candle, a facemask and maybe a glass of wine if you’re going all out… What could be more relaxing than that? (Except sleeping. Make sure you’re doing plenty of that, too.)
I also relax by going to hot yoga classes, cooking, and just being with my friends. It’s easy to neglect the little things, but they make all the difference.
Do you have a tip on staying positive even when things don’t go so well?
A long time ago, I realised I had to stop attaching expectations to things working out a certain way. What is meant to be, will be. When you think like this, the idea of stuff ‘going well’ becomes kind of redundant, and it’s very liberating. Instead, life becomes a series of good spells and not-so-good spells. If a particular situation didn’t work out as I’d have liked, it’s a learning experience. If it did, then great! Either way, there’s no point dwelling. Enjoy the moment, or move onto the next.
What defines success for you?
Two things: One, how much am I helping other people? Two: How much am I enjoying my own life? If you can do both, you’ve nailed it.
A book everyone should read?
Alain de Botton’s (author applying philosophy’s relevance to everyday life) books have had a huge impact on the way I think about love, life and work. I’d recommended almost anything by him – Status Anxiety is particularly insightful if you want something career-related, and The Course of Love is an incredible reflection on long-term relationships.
On your blog you recently mentioned the importance of the balance between labour, leisure, and rest – how do you maintain this?
With difficulty! But again, it’s something I’m committed to improving in 2017. I’m really wary of becoming someone who has nothing to talk about except their work, so this year I want to ensure that I spend time reading, visiting galleries, watching documentaries and films, and listening to new music.
Professionally, I’m trying to ease the pressure (that mostly comes from myself, admittedly) to be constantly be launching new projects. Instead, I want to focus on doing a few things, and doing them really well. Quality over quantity!
Every Monday you send out a newsletter to your subscribers called “Mondays are Fine” – how did this come about and what does it mean to you?
The newsletter is a collection of ten links for a ‘stronger working week’. Usually this is a mix of interesting interviews, career-related articles, and helpful apps and productsIn marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. that I’ve discovered and want to share – as well as information for my own events, podcasts, and blog posts, of course. The title is inspired by a picture of a t-shirt I saw online with the slogan: “Mondays are Fine, You Hate Your Job”. I actually really love Mondays – it’s a chance to start afresh and kickstart a really productive and creative working week. Hopefully my newsletters – and The WW Club as a whole – will help people to feel the same way.
Want to attend one of Phoebe’s events? This January, we enlisted The WW Club to bring a special series of inspirational talks and sessions to Topshop Oxford Circus for our “New Year Goals” events.



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Molly Goddard’s Best Fashion Moments – Topshop

London designer Molly Goddard has come a long way since graduating from Central Saint Martins in 2012. She’s won the Emerging Talent award at last year’s British Fashion Awards, become one of the hottest tickets at London Fashion Week and gained an impressive list of A-list fans from Rihanna to Susie Bubble. And now? February 2017 sees the launch of the new Molly Goddard x Topshop footwear collection in selected stores and online. To celebrate the launch, we’re taking a look back at her best fashion moments so far. From her always-original fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. week presentations, to her very own DIY exhibition, here’s our favourite things about Molly…

The stand-out shows

Forget models standing around, posing or strutting down a catwalk – Molly Goddard’s LFW presentations have been far from average. Previous seasons have seen models drawing still-life, making sandwiches and singing along to a remix of Celine Dion’s My Heart Will Go On instead. We wonder what she has in store for us this season…

Her DIY exhibition

Back in November, Molly opened her first exhibition at London’s NOW gallery. What I Like, Molly Goddard invites you to doodle over and embroider six super-sized tulle dresses to your heart’s content. It’s open till 27th January, so go get creative before it’s gone.

Her A-list admirers

What do Rihanna, Agyness Deyn and fashion blogger Susie Bubble all have in common? They’re huge fans of Molly’s signature tulle dresses. This weekend, Rihanna was spotted championing one of Molly’s pink dressesA dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). to the women’s march in New York, and supermodel Agyness Deyn chose Molly to design her ivory tulle wedding dress.

The new footwear collaboration

We couldn’t miss out the Molly Goddard x Topshop footwear collection that just landed in store and online today. The eight-piece capsule features metallic sandals, soft leather boots and suede courts, with a distinctly cool-meets-quirky aesthetic that Molly does best. We’re naming them as the styles you need for SS17.



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What The Personal Shoppers Are Wearing This Week – Topshop

If you’re looking for outfit inspiration, you’ve come to the right place. Here, our Personal Shoppers share their best outfits of the week, from ’80s silhouettes to the perfect transitional dressA dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).. Start taking notes…

It’s time to make the jumpsuit your new wardrobe staple. Worn by itself, with a blouse underneath, or a jumper on top – the possibilities are endless. Our Personal Shoppers say wear them over a band tee, finished off with pointed heels and a studded denim jacketA jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing..

Got new shoes? There’s no need to wait until spring to wear them out. Make a statement with on-trend fishnet tights worn underneath a pair of jeans, rolled up at the hem. The Personal Shoppers’ favourite for this look are pointed court shoes in stand-out colours or materials.

Our new favourite maxi dress comes adorned with florals and lace to welcome spring, but a colour scheme that still feels suitable for the cold weather. Got a winter wedding coming up? Do it like Holly and pair with minimal sandals and a classic leather bag. For a casual styling opt for black sock boots and an oversized biker jacket.

There’s not doubt that the ’80s are going to have a massive impact on our wardrobes this year, so don’t miss out on these two pieces that have just landed. The cropped biker in a striking red leather will instantly bring a retro feel to any look, whereas embroidery gives our favourite mom jeans a contemporary update.

Transition into spring by wearing your new season dresses over jeans now. This pyjama-style wrap dress is the perfect layering-piece, but will also look great with bare legs. To add some colour choose accessories in matching shades, like Personal Shopper Charlotte.

If a pair of trousers ever screamed spring it’s these vinyl Jamie jeans. Make them work for now teamed with a casual tee and dark denim jacket and give an edge with some black heavy lace-up boots.



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Chances are you bought new trainers to spur on your 2017 return to the gym, but hey, no biggie if they’re seeing more brunch dates than treadmills RN. Get treadspo from these five #AsSeenOnMe stars, putting their best (looking) foot forward…

Unlikely couple
Pair your technical gym kicks with glam gear for a chic outfit with a touch of streetwear style. Team a ribbed long-sleeved tee with a sleek leopard-print skirt and clash it with chunky trainers. Finish with your fave leatherLeather is a durable and flexible material created by tanning animal rawhide and skin, often cattle hide. It can be produced at manufacturing scales ranging from cottage industry to heavy industry. jacketA jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing. and you’ve got yourself a goals weekend look.

Pink lady
For a pretty update on an old-school classic, go for all-pink everything Nike Cortez. Match cutesy ribbed socks in the same pastel-pink and pair with a black pleated midi skirt and jersey sweat for a dreamy daytime look.

Varsity vibes
Yep, that 90s thing just won’t go away. Start with all-white New Balance and add ankle socks that look like they’d be perfect for a P.E. lesson. Finish with mid-wash mom jeans and a long-sleeved logo top. School’s out.

Colour shock
You went bright and bold with your gym gear, so carry on the vibe with your everyday get-up and go matchy-matchy. Team your standout kicks with a fun leather jacket of the same colour, layered over a black sweatshirt and mom jeans. Add an animal-print clutch for a slammin’ finishing touch.

Pastel pin-up
If you’re a fan of Rihanna’s SS17 Fenty x PUMA collection, then take inspo from the colour palette and start from the feet up with dusty-pink sneaks. Go hard when it comes to textures and add fishnet socks and a sheer blouse, before finishing off with grey wide-leg trousers. So good.



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The necktie is to 2K17 what the choker was to 2K16. Consider this your sartorial heads up. Silky, simple to deploy and sassy-as, the slinky scarf is the only accoutrement your neck needs. Want proof? We’ve got it…

Seen at
Gaga for Gucci? Peddling all the teals and 70s feels for SS17, the fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. house accessorised their designs with fiery-red neckties paired with pearls for max impact. Take note and keep your scarf on the skinny side if you want your bling to share the spotlight.

Seen on
Ditching her beloved stacked neck candy in favour of a Chanel scarf (obvs), Kendall Jenner schooled us in the art of using a slither of silk to sass up a grey tee and leather trews combo. Conclusion: breathing life into your basics has never been easier. Neckerchiefs FTW.

Try it on
BNO + a necktie = dream team. Grab your bandana and tie a bow Blair Waldorf would be proud of before shimmying into your fave leather mini and trusty bodysuit pairing (the more Bardot the neckline, the better). Bonus tip: swap your body for a shirt in the AM and you’re ready for street-style stardom.

Pieces star-print bandana, £7



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First, a quick fashion lesson: the motocross trend is inspired by the 90s motocross and motorcycle racing movement and is made up of big leather fabrics and bold prints. That’s what this cool af skirt was born out of and this is how to wear it well.

Styling by Beccy Goldsworthy

Layer player
AW16/17 says you can totally mix smart with slack – and that means wearing an oversized striped blazerA blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sportcoat as a more formal garment and tailored from solid color fabrics. Blazers often have naval-style metal buttons to reflect their origins as jackets worn by boating club members. over your lounge hoodie is an instant smash hit. With your skirt of the moment, add in simple printed tights, metallic brogues and a red beret to guarantee that girlie-cool status.

Fancy ‘fit
Take your badass skirt from fierce to fancy by matching it with a dark-denimDenim[1] is a sturdy cotton warp-faced[2] twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck (a linen canvas). party corset. Complete your look with sheer socks, velvet platforms and a serious statement necklace. Et voilà – you’re ready to grace the going-out scene with a new-season update.

Chill pill
Pairing oversized shapes with your new favourite skirt will bring hope, when all you want to do is reach for your trackies. For a mega everyday look, try this tie-detail shirt layered with an embroidered sweat, before throwing in your grungiest sneaks and socks.



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Zara wasn’t always called Zara

2016 was definitely the year of ‘realising stuff’, like realising none of us can actually pronounce our favourite shop correctly.

I’m still struggling with the whole pronunciation thing TBH, but it turns out everything could have been a lot easier , if Zara had just stuck to their original name.

Yep, game changer…Zara hasn’t always been called Zara.

Those clever people over at WWD, unearthed a 2012 New York Times article about the brandA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. and it’s origins. So sit back while I provide you with some much needed education.

Back in 1975 when Margaret Thatcher was running our country, Amancio Ortega Gaona opened a quaint shop selling housecoats and robes in northwestern Spain. Sounds like it would fit right in down Diagon Alley if you ask me.

Amancio named his shop “Zorba”, after the film Zorba the Greek (nope, never heard of it either). But alas, there was already a bar in the same area also called Zorba.

Amancio you could have done your research a bit better mate. Also how popular was this film? So obvs, the bar owner had a word and Amancio had to change his shop name.

Annoyingly for him though, he had already ordered the moulds for the letters for his sign. So Amancio who is a bit shit with research but great at anaograms apparently, rearranged the letters and came up with Zara.



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Zara Has an Outlet Store Called Lefties, and It’s Expanding

When it comes to finding clothes that match the styles trending on the runways, but not the exorbitant price, Zara has consistently been a go-to for years. Whether it’s work-ready blazers or statement-making puffer coats, the Spanish retailer has fast fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. down to a science.
But did you know Zara has outlet stores in Europe? The stores are called Lefties—inspired by the word “leftovers”—and they’re not new, either. In fact, the first Lefties opened in 1993 and was initially launched by Zara owner, Inditex, to shift last season’s stock and sell it at an even more affordable price point. Prices average about a third cheaper than regular Zara stores, so that $50 leather jacket you’ve been eyeing could cost you less than $20! But the brand has since developed a point of view of its own, offering new seasonal collections that are exclusive to its stores. Two years ago, it has even recruited new team of designers, pattern-makers, and buyers to restructure the brand, according to a 2014 Reuters report.
For now, you can only visit Lefties in Europe. Originally, the outlets were based in Spain, but Harper’s Bazaar UK suggests the chain is plotting some major expansions, which could put it on the map as a huge competitor of super cheap brands like Forever 21 and H&M. There are now about 130 stores total, in countries like Portugal, Mexico, and Russia. In December 2016, they opened a store in Qatar.
One look at Lefties’s newly revamped website shows the similarity to its sister brand. It offers a wide selection of oversized tops, slinky slip dresses, and a set of ever-popular chokers, all under $100. Like Zara, it even has trend-based editorials like “Modern Countryside” (say hello to military jackets and cream-colored sweaters) and the “New Athleisure” (think: hoodies in millennial pink).
If you’re heading to any of the aforementioned European countries, you may want to stop by the retailer for a fun (and affordable) shopping spree. But until then, here’s hoping Lefties comes to the States soon!



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Zara, UNIQLO, H&M hit $600m sales in Australia but profits elusive

Global fashion chains UNIQLO, Zara and H&M skimmed $600 million in sales from Australian apparel retailers in 2016, taking share from department stores and boutiques, but not all are turning a profit.

Accounts filed with the corporate regulator show that sales at UNIQLO Australia rose 47 per cent to $174.5 million in the 12 months ending August as the value retailer, part of the Tokyo-based Fast Retailing Group, opened new stores in Chadstone, Chatswood, Indooropilly and Queen St in Brisbane, taking its network to 12.

Sales at H&M soared 139 per cent to $161.9 million in the 12 months ending November 2015, the last year for which accounts are available, and are believed to have exceeded $200 million in 2016 after new stores opened in Sydney’s Broadway and Bondi Junction, Wollongong and Toowoomba in the last 12 months.

At Zara Australia, a partnership between Spain’s Inditex and Peter Lew’s International Brand Management, sales rose 24 per cent to $221.9 million in 2016 as store numbers reached 15.

Analysts believe UNIQLO, Zara and H&M now account for about 2 per cent of Australian clothing, accessories and department store sales, five years after opening their first storesA retail store where merchandise is sold, usually a product, usually on a retail basis, and where wares are often kept. Down Under.

However, accounts lodged with the Australian Securities and Investments Commission suggest that some of the global chains have found the Australian market more lucrative than others.



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