SEARCHING FOR THE ICONIC WITH THE WEEKND – H&M

The wait is finally over. Spring Icons, H&M’s collection curated by The Weeknd, is arriving onlineThe terms “online” and “offline” have specific meanings in regard to computer technology and telecommunications in which “online” indicates a state of connectivity, while “offline” indicates a disconnected state. Common vernacular extended from their computing and telecommunication meanings and refers specifically to an internet connection. Lastly, in the area of human interaction and conversation, discussions taking place during a business meeting are “online”, while issues that do not concern all participants of the meeting should be “taken offline” — continued outside of the meeting. and in all H&M stores that carry menswear on March 2.
“When I chose the pieces, I was thinking about the way men dress today. It’s about finding the right balance between sharp and casual, with all the details that count,” says The Weeknd, whose real name is Abel Tesfaye.
The campaign film highlights the artist’s vision of what’s iconic for him, his source of inspiration and creation process. The city of Los Angeles is an important element too. The collection mixes utility and streetwear silhouettes with tailored lines, and features both wardrobe fundamentals and edgier statement pieces.

Source:

http://www.hm.com/us/magazine/culture/h-m-inside/2017/02/searching-for-the-iconic-with-the-weeknd

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