Best sales of the week: ASOS, THE ICONIC & Dotti

We hope you’ve been saving up because this week is an amazing time to splurge.

ASOS has been a bit tight on sales in recent years, so whenever the brand announces one, you know it’s going to be a good day. This week, ASOS launched an end-of-season sale with up to 50% off hundreds of items. The only issue is that all the good things sell out super quickly, so make sure you make your purchasesPurchasing refers to a business or organization attempting to acquire goods or services to accomplish the goals of its enterprise. Though there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly between organizations. Typically the word “purchasing” is not used interchangeably with the word “procurement”, since procurement typically includes expediting, supplier quality, and transportation and logistics (T&L) in addition to purchasing. quick smart. ASOS is still offering free returns, so it’s no issue if you’re not 100% sure about what you buy.

THE ICONIC is still running its end-of-season sale, and yesterday it added hundreds of extra items into the clearance section, including sneakers, activewear, handbags, jewellery and designer dresses.


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We’ve all done it, stayed up late to browse the endless items on Asos, their worldwide free shippingThe term shipping originally referred to transport by sea, but is extended in American English to refer to transport by land or air (International English: “carriage”) as well. “Logistics”, a term borrowed from the military environment, is also fashionably used in the same sense. is a dream come true!

Sleep deprivation coupled with the prospect of an entirely new wardrobe has led us to purchase the odd top or skirt in (gasp) the wrong size.

Previously, we’d have to grudgingly pay for returns, or more likely vow to shrink 3 dress sizes to fit into our new, albeit too small, clothes.

Now, Asos has made our dreams come true by providing, you guessed it, free returns!

How? you may ask. The online retailer is working together with Aramex for the new free-of-charge service, and you’ll be able to either arrange for collection, or drop off unwanted items at one of 39 Aramex locations.

Time for some guilt-free shopping!


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ASOS Launches Free Returns For The UAE And Saudi Arabia

Good news for the avid online shopper
Online shopping has just got a whole lot easier, with e-commerce giant ASOS announcing that they will now be offering free returns throughout the U.A.E and Saudi Arabia. That means if you revel in online shopping but are all too hesitant about not loving the piece as much as when it arrives, you won’t have to be at a loss when it comes to returning it. Teaming up with Aramex to offer the service you can now access an online portal, where you have the option of either pickup or drop off meaning the whole process is as easy as a few clicks of a button.
Set to be a game changer in the region, the already popular site is undoubtedly set to become a whole lot busier. Carrying over 85,000 branded and own-label products encompassing a whole variety of categories and prices, the site has been growing into a booming online fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. community since it launched in 2000. So with many other international online retailers still charging rather substantial rates for returns, it appears ASOS has made the right move at the right time.


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Asos Collaborates With SOKO Kenya for ‘Made in Kenya’ Collection

ASOS’s latest collection draws from the beauty of Africa, in a project with SOKO Kenya.
The London-based retailer celebrates 17 years of business this summer and an integral part of their mission is to give to communities in need. Since 2009 they’ve been working with SOKO Kenya, a clothing manufacturer that provides fair and safe training and employment for some of the country’s poorest communities.
“At ASOS, we believe we have a responsibility to sell products we believe customers can trust,” Louise McCabe, ASOS Director of Social Responsibility told Teen Vogue.
“This is not always easy, but it is central to how we try to operate. In terms of sustainable fashion, we have an extensive sustainable sourcing strategy to ensure that ASOS products respect people and the planet. SOKO Kenya is one of our main partners, but we are working across the board on increasing the traceability of all our raw materials and lowering the environmental impact of the materials we use in our main range.”
For this fresh collection, ASOS created vibrant designs inspired by local Kenyan surroundings. “The ASOS is look is about having that point of difference, an attention to design detail—whether that be a quirky print color way or a unique twist on the key pieces of the season,” said Vanessa Spence, ASOS Womenswear Design Director.
She also noted that the repurposed denim and maxi dresses from this collection will probably fly off the shelves. To learn more about SOKO Kenya, we talked to the company’s’ founder Joanna Maiden— read what she had to say about the brand.

Teen Vogue: Can you tell us more about the Kasigau community?

Joanna Maiden: The Kasigau corridor runs between the Tsavo East and Tsavo West National Parks in Taita-Taveta County in Kenya, home to 23 villages with a total estimated population of around 20,000 people. The main sources of livelihood in the area are small scale farming and charcoal burning. The area has high unemployment and life can be a struggle for the local community. Out of desperation and in the face of extreme poverty, people can find themselves being forced to resort to poaching, charcoal burning or prostitution. Many villages here depend on rainwater as their only water source and with the current drought women can walk a distance of 10-15 kilometers to fetch water. Despite the desperate situation, the community is inspirational – people are hopeful, resilient, talented and committed to providing their children with the best possible education and future.
TV: Was there any form of manufacturing industry there before starting SOKO in 2009?

JM: The majority of Kenya’s garment manufacturing industry is based within the large inner city industrial areas of the country. SOKO’s eco-factory is based on a wildlife sanctuary and is very rural and surrounded by nature.
TV: Are employees groomed for leadership opportunities?

JM: SOKO started eight years ago with four employees, all of whom are now supervisors managing teams of 5 – 20 people. At SOKO, we are passionate about giving people the opportunity for career development and personal growth. We offer employees the chance to work on all aspects of production, to ensure they are continually learning and developing their skills and confidence.

TV: How do you envision the company growing?

JM: This is just the start for SOKO. We recently expanded into a second factory and want to continue to grow and increase our impact in the local community through secure jobs and skills training. In 2013, through our Community Trust with support from the ASOS Foundation, we set up the Stitching Academy, a sewing school that trains 40 women per year in the use of industrial sewing machines and provides skills needed to secure employment.
To date, over 80 women have graduated from the course who previously had little education and no knowledge or experience in garment construction. These women are now industry-ready to gain employment or start their own businessesA business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers..


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H&M to Launch Second Store in Colombia on May 27

Stockholm, Sweden-based clothing retailer H&M recently announced that it plans to open its second store in Colombia on May 27 in Chia, a suburb just north of Bogotá. The storeA retail store where merchandise is sold, usually a product, usually on a retail basis, and where wares are often kept. will be located in the Fontanar Mall (Centro Comerical Fontanar) and occupy 3,645 square meters over two floors, according to Colombian magazine Portafolio.

This launch will come just weeks after the company opens the doors to its first location in Bogotá on May 6, the date when the brand officially plants its flag on the Colombian market. This large, 18,000-square-meter store is nearing completion and will occupy two floors in the capital’s Parque La Colina shopping center (Centro Comercial Parque La Colina).

Photo: As with its store in Santiago, Chile, the Swedish retailer is hoping to further expand its Latin American presence by opening at least three stores in Colombia this year (Credit: Costanera Center, Santiago)

To drum up interest in this grand opening, H&M Colombia will give away gift certificates of roughly $200 USD to the first two people who show up in line. The next 300 will receive $50 USD gift certificates, and the following 1,000 shoppers will get $20 USD off their purchase.

“We are happy to expand H&M in Colombia with our next store that will open in Bogotá,” said Daniel Kulle of H&M North America earlier this year. He believes that the rising number of middle-class consumers in the nation will lead to high demand for the company’s “fashion and quality at very competitive prices.” Kulle added that, “we hope to bring something new and exciting for the Colombian market.”

Further expanding on H&M’s rollout in the Andean nation, a third location is already in the works. According to reports, it will be located in the La Felicidad mall (Centro Comercial Multiplaza La Felicidad) in Bogotá.

H&M’s expansion into Colombia is a part of its global push to increase its physical presence throughout the world. In 2016, the retailer launched its first stores in locations including Cyprus and New Zealand, and it has named Vietnam, Iceland, Georgia, and Kazakhstan, along with Colombia, as its top new markets for 2017. H&M also counts Mexico, Chile, and Peru among its newer focus areas within Latin America.


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H&M wants clothing to become recyclable by 2030

At the H&M Foundation-organized Global Change Awards, Karl-Johan Persson, Swedish fashion company’s CEO, said all of the group’s clothing should be fully recyclable by 2030.
Climate positive by 2040
During the Global Change Awards, sustainability projects that may be applied to the fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. industry are rewarded. Not only does Persson want to clothing to become recyclable by 2030, he even hopes to become climate positive by 2040.

“Yes, 2030 is not that far off, but we have been working on this for a while. We want to come full circle in the company and we have to detach economic growth from natural resources. If we use recyclable materials for our new collections , we could possibly become climate positive by 2040. As one of the top companies in the fashion industry, we have a responsibility and we want to lead the change too”, he said at the event.

H&M also wants to contribute to sustainability efforts in other ways. Its new stores have become 40 % more energy efficient and the chain is also focused on renewable energy.

Better wages for textile workers
Persson says the company also holds textile workers’ sustainability in high regard, which is why it collaborates with governments like the one in Bangladesh in order to get appropriate wages and labour unions. “That is not just talk, we are actively and seriously working to achieve it.”

He feels nothing will improve if the companies stay away from these countries, because only new jobs can help eliminate those issues. “Is it really bad to manufacture in Bangladesh? I don’t think so. A 2013 World Bank report says that extreme poverty in the region dropped from 43 to 17 % between 1990 and 2011. That was only possible through local job creation, not by staying away.”


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Would You Wear A Dress Made Of Manure? H&M Thinks You Should

When T.S. Eliot observed that April is the cruellest month, he probably didn’t have the 235 million items of clothing that will end up in landfill this spring in mind. But according to research published this week, three quarters of Britons undertaking the annual spring clean of their wardrobesA wardrobe is a standing closet used for storing clothes. Many people[who?] argue that wardrobes are different in use and style of closets, but they were created by the French to be used as a closet. The earliest wardrobe was a chest, and it was not until some degree of luxury was attained in regal palaces and the castles of powerful nobles that separate accommodation was provided for the apparel of the great. The name of wardrobe was then given to a room in which the wall-space was filled with closets and lockers, the drawer being a comparatively modern invention[citation needed]. From these cupboards and lockers the modern wardrobe, with its hanging spaces, sliding shelves and drawers, evolved slowly. will throw away discarded garments. The cruellest detail in that survey: people will dispose of an average of 19 items, seven going straight in the bin, because they do not realise that worn-out or dirty clothes can be recycled or donated to charities.
This research was published in the same week that H&M published its 2016 Sustainability Report, in which it announced a commitment to use 100 per cent recycled or sustainably sourced materials by 2030. Given that H&M is one of the chief purveyors of fast fashion, having created a plethora of affordable clothes sold in 4,351 stores across 64 markets, you could be forgiven for greeting this latest missive with cynicism. How can a retail behemoth that ostensibly thrives on disposable chic be committed to sustainability? Why would H&M want to turn fast fashion into a zero-sum game?
For one thing, it makes good business sense, as H&M’s CEO Karl-Johan Persson tells me when we meet in Stockholm, on the eve of the H&M Foundation’s Global Change Award (more of which later). “I think there is a big responsibility for companies and private individuals who have size or resources to think a little bit wider – if we all do, I think the world will be better,” Persson says, in his low-toned, methodical English. “Secondly, I care about H&M long-term. We are dependent on resources. In the short-term it’s costing much more because we have to invest, but long-term it makes good sense.”
These aren’t hollow words. Since Karl-Johan, the forty-two-year-old grandson of H&M founder Erling Persson, took the helm as chief executive and managing director of H&M Group in 2009, he has made it his mission to improve the eco credentials of the brand. “My grandmother has a pair of trousers and a blouse from H&M in 1947,” he smiles. “And that’s what we want. We want the garments to last and not just be throwaway fashion, no, because then you will not come back as a customer.” Intrinsic to that is having a positive impact on the climate – the company has also committed to switching to 100 per cent electricity that comes from renewable energy, and to become “climate positive” throughout its entire value chain by 2040. Its garment collecting initiative, launched in stores in 2013, has collected 39,000 tonnes of unwanted clothes and it also produces a Conscious collection, made from organic and sustainability materials. “It’s easy to say that low price is fast fashion,” concedes Persson. “We want to grow like all companies, but we want to do good stuff so that our customers come back.”

A shift is slowing taking hold across the fashion industry. Amongst all the greenwashing and unfulfilled promises, brands are finally acknowledging supply-chain abuses, analysing their water consumption, and looking at textile production in more detail than they ever have before. On the high street, Mango and Zara recently released sustainable collections. In the luxury sphere Stella McCartney, long a pioneer in the field, does not use leather or fur, instead seeking out organic fabrics, low-impact dyes, and regenerated cashmere from off-cuts. And Kering’s 2012-2016 sustainability report names 2025 as the year by which they will cut carbon emissions by 50 per cent and reduce Kering’s environmental impact by 40 per cent, largely by eradicating PVC and other harmful chemicals from product lines, using higher quality skins with a lower environmental footprint and eliminating waste from its supply chain. Meanwhile WWF is working with the online community AwaytoMars to create a sustainable clothing range.
H&M has gone a step further in establishing the H&M Foundation’s Global Change Award, an innovation challenge centred on textiles. This year is its second since its 2015 inception, and in Stockholm last week, much of the talk centred on: would you wear a dress made out of poo? How about a leather jacket made out of grapes? Or a silk scarf made from discarded orange peel? (Update: thanks to last year’s winners, plus Salvatore Ferragamo, you now can – the Orange Fiber collection is now available to buy in stores.)


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H&M puts thrust behind offline sales, plans a store a month strategy

HYDERABAD: Swedish fashion retailer Hennes & Mauritz (H&M) plans to open a storeA retail store where merchandise is sold, usually a product, usually on a retail basis, and where wares are often kept. every month as part of its strategy to drive sales through the brick and mortar stores as it takes up the competition to its global rivals like Zara and GAP in India.

The world’s second largest retailer after Zara, which has opened 16 stores since starting 18 months ago, plans to add six to eight over stores by the end of this year.

Janne Einola, chief executive officer, H&M India, said, “Worldwide, sales through offline medium still accounts 50% of total sales despite the convenience of ecommerce and that is why we are bullish on brick and mortar stores to drive our sales here in India where ecommerce still hasn’t covered much ground. We will be going ahead with our strategy of one store a month to drive our expansion.”

Zara, which entered India in 2010 has 21 stores.

Einola was in Hyderabad to inaugurate the brandA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.’s 16th store at K. Raheja-owned Inorbit mall that is spread across an area of 33,000 sft. The company is also considering setting up a new warehouse to meet its future needs and improve efficiency in its supply chain.

“We will be looking at having one more warehouse in the future to meet the growing demand and also to ensure our products reach our stores as soon as they are launched globally,” said Einola.

Currently, H&M has one warehouse in Delhi-NCR which caters to its pan-India needs.

H&M is among several large retailers like Zara, GAP and Forever 21 which have been opening stores in Hyderabad, a Southern India city that is experiencing a retail boom with inflow of 2.6 million sft of retail space by 2017 and 2018.


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Zara Larsson’s H&M Capsule Collection Is Almost Here: Exclusive

This May, emerging Swedish pop singer Zara Larsson is releasing her debut capsule collection with fast-fashion retailer H&M.

“Fashion is an important part of how I want to present myself on and off stage and I love how it makes me feel,” Larsson told Billboard. “I feel very lucky as an artist to have been able to work together with the H&M design team to create a collection inspired by my own personal style.” For her, the collection’s “strong theme of empowerment and feminism” means a mix of edgy athleisure and plenty of pink details.

In the ad, Larsson is sporting a cropped body-conscious black bustier ($29.99) paired with an oversized gray velour zip-up hoodie ($39.99) and matching tapered-bottomed joggers ($49.99).

According to Pernilla Wohlfahrt, H&M’s Head of Design, Zara’s ‘forward thinking attitude’ and ‘positive coolness’ inspired the collection’s creative direction. “Her style is so much a part of who she is; unique, strong and feminine,” Wohlfahrt told Billboard. “Zara has been very involved, working closely on the design and look with the whole team here at H&M. She gave a lot of invaluable input into her universe and way of expressing herself.”

H&M is no stranger to working with musicians. Last September, the retailer selected Chance The Rapper to front their collaboration with LVMH-owned brand Kenzo. And in February, The Weeknd exclusively previewed his ‘Spring Icons’ collection on Billboard Style.

“For us, the most important thing is that we collaborate with personalities that hold a unique style and have a high knowledge about fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.,” adds Wohlfahrt. “Music and fashion have always inspired one another. I think this will be ongoing phenomena.”

The Zara Larsson collection will be available on May 18 in H&M stores worldwide and online at


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Gucci’s newest Instagram models are aliens

Do you think “These clothes are out of this world” is a little too on-the-nose as a tagline for Gucci’s new campaign? (Gucci: contact me if interested). The campaign, which Dazed notes is probably for Gucci’s upcoming Autumn / Winter ‘17 line, stars aliens and androids from far-away places in the galaxy, like the fictional planet “Xoph,” a water planet, and “unknown.”

Last night, the fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. house started posting videos on Instagram featuring different aliens (okay, possibly models dressed as aliens) standing in front of green screens. Each video is captioned with the alien’s age and planet of origin, while the alien in question acts out a brief scene with an unseen producer. Shipley, age 7, who was born in a construction facility, says, “I’m not like you humans… for me, happiness is more of a matter of differential calculus.”

The posts are hashtagged #gucciandbeyond, but aside from that there’s little in the way of actual information about what Gucci is doing (I didn’t even find it useful that all the aliens spoke English, despite the fact that this robot claims to know six million dialects).

But this is not the first offbeat Instagram campaign for Gucci. Last month, the company paired writers and artists and asked them to make Gucci-themed Instagram memes for a campaign called #TFWGucci.

An old-school luxury brand selling clothes via memes and aliens is unusual, but the juxtaposition of high-brow and low-brow works — especially on Instagram, where your feed is probably both aspirational and familiar. Maybe Gucci used to just be your very rich neighbor, but now it’s trying to be your weird friend too.


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