Burberry: The Rise of a Digital Icon

A Look at How a Luxury Brand Reinvented Itself and Took the Lead in Today’s Digital World

Today, we recognize retail’s transition into a new era — the digital era. Since Amazon’s emergence and the rise of e-commerce in 2007, brandsA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. have had to learn how to adapt to a new interface of marketing and advertising. Now, strategists and advertisers need to analyze and retarget their audiences to reach them digitally. It’s critical to sales success. Some brands do it well. Others simply outperform the rest in their ability to recaptivate their audience.

One brand that exemplifies outstanding digital marketing performance is the British powerhouse and luxury retailerRetailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Burberry. The fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. house was a successful pioneer in the rise of the digital age, and used social channels to reinvent the brand to attract younger consumers.

I’m not the first to discuss the brand’s epic resurgence. The media continues to tout its digital rise and revival. Britton Marketing & Design Group freelancer Steve Penhollow also noted Burberry’s rebirth in a June blog, crediting its leadership by former CEO Angela Ahrendts.

For me, Ahrendts was integral to the brand’s continued rise and growth through the digital realm.

Perhaps it’s because she has teenagers of her own, but when Ahrendts took over leadership at Burberry, she knew exactly what to do to get the luxury label back in the spotlight. She knew Burberry had to tell a better story.

In a self-published article, she said, “As the world becomes at once more complex and more connected, stories have the power to educate, write and inspire. By following these evergreen principles and leveraging the tools of the digital age, I believe the future of storytelling can be even richer and more complex than its past.”

This led to reinvention, as Penhollow pointed out in “Trench Coat Warfare.” It involved careful evaluation of where people were receiving information, and how to distinguish themselves from other premier brands, such as Gucci or Prada.

So the question is, how is Burberry’s label distinguishable?

It’s All in the Attitude

Because it is “distinctly British,” the brand was challenged to become renewed and not lose value due to knockoffs. Ahrendts and chief creative officer Christopher Bailey capitalized on the prized and iconic trench coat, as well as the fine-knit cashmere scarves. They brought the icons back to life — digitally.In a 2013 interview with Vogue, Bailey said, “We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning.” It seems that Burberry has succeeded. Through various ingenious campaigns, fashion-conscious buyers crave and still desire to make the legendary brand part of their own story.

Why It Works? Emotional Energy

In June 2013, Salesforce published a YouTube video (displayed above), chronicling Burberry’s overwhelming digital success. In this documentary, Ahrendts said, “I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social. Whether you’re talking with customers or talking with employees, you have to do it on a social platform because that’s the language they speak.”

Burberry’s social marketing strategy conveys a sophisticated message: Its merchandise is classic and timeless. It’s a collection of luxury-lifestyle essentials. Burberry successfully rebranded from being devalued and outdated, and incorporated a playful yet elegant tone when engaging customers.

This year, the brand took first place in the fashion world’s Digital IQ Index. Competitors Kate Spade, Ralph Lauren, Louis Vuitton and Tory Burch really didn’t stand a chance.

Let’s take a look at how Burberry continues its amazing platform presence.

source:http://www.brittonmdg.com/the-britton-blog/burberry-leader-in-digital-social-media-case-study

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Why Is Burberry’s Digital Strategy So Good?

Burberry may have been established over 150 years ago, but there’s no doubt that their use of digital marketing has been exciting to watch in recent times. One of the most prestigious fashion brandsA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. in the world, Burberry has climbed completely on board with digital and embraced innovative marketing techniques blurring the boundary between its online environment and physical stores.

So what’s the return? Burberry has seen record sales, which are continually improving. Here at Parallax, we love Burberry. They’ve consistently brought out fantastic content and provide a huge source of inspiration to our digital agency. Let’s take a look at why their digital marketing and branding strategy is so good.

Putting The Brand In The Spotlight

Established in Basingstoke, England back in 1856, Burberry is a luxury fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. brand that’s rich in history and culture. Recognisable for its distinctive tartan pattern, the company sells clothingClothing (also called clothes) is fiber and textile material worn on the body. The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies., fragrances, sunglasses and cosmetics. It was through the appointment of CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey that Burberry began to see how digital was vital to the future success of the business. A decision that would change their business forever.

The first and most important thing that Burberry did was to identify their vision of where they wanted to take the brand. Back in 2006, Ahrendts and Bailey clearly stated “the vision was to be the first company who is fully digital” and that they wanted “to build a social enterprise”. Ahrendts also mentioned to the Harvard Business Review that “The number one strategy that came (from our first meeting) was all centred around the brand. We needed to purify the brand message and how we were going to do that; by focusing on outerwear, by focusing on digital, by targeting a younger consumer”.

Burberry put huge amounts of focus into perfecting their brand, with Ahrendts openly admitting how much she admired the flawless branding of companies such as Apple and Starbucks. Ensuring that the experience a consumer enjoyed whilst in a store in London needed to be exactly the same as it would be in New York City. It was essential that Burberry focussed on their key iconic assets, repositioning themselves as a luxury brand and moving away from creating products for the masses.Creating A Digital Culture

Burberry hit the digital world hard. Whilst they took a while to launch across social networks, what they have done is nothing short of spectacular.

Bailey mentioned,Technology is an intrinsic part of most people’s lives. All we’ve done is make sure to weave technology into the fabric of the company. This is how customers live, they wake up with a device in their hand and life begins.

source:https://parall.ax/blog/view/3047/why-is-burberry-s-digital-strategy-so-good

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Five things we learned from Chanel’s Salzburg show

If London had the Victoria Secret’s show on Tuesday, Salzburg was also – oddly, perhaps – a fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dressA dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).. It is the prevailing styles in behaviour and the newest creations of textile designers. centre on Tuesday, thanks to Chanel staging its Metiers d’Art in the Austrian city. Here are five things we learned.

1. Kendall and Cara are fashion’s new BFFs but Cara and Karl are a pretty good combo too.
At the British Fashion on Monday night, the two models were seen hand in hand, and they walked the catwalk together here. But Cara dressed in white frills and bows (rather than her getting-ready onesie), with Karl in signature collar and pompadour, and tucking into a cookie was positively heartwarming. Christmas has come to Chanel.

2. Fashion people like to look at food even if they don’t always eat it.
See the centrepiece here, which was piled high with all manner of fruit, pastries and cookies, in ornate bowls. Guests were served tea and sat in gold chairs. All very baroque. In an ideal world this is what you want your Christmas to look like.

3.Wear your hair long with a bit pinned back
This was the beauty take away. Think Clara from the Nutcracker crossed with Jean Shrimpton in the 60s. Add a black velvetVelvet can be made from either synthetic or natural fibers. Velvet is woven on a special loom that weaves. bow for the full look.

4. The Austrian alps were an inspiration
Largerfeld loves referencing the locations of his Metiers d’Art shows which move around the world (see Americana in Dallas last year). Folksy Tyrolean style (a favourite of Mrs Prada too) got a look in here – with pretty felt florals on dresses, and a jacket that looked like it should be accessorised with a feathered cap. The ear muffs turned into Heidi-style hair buns was classic Lagerfeld – and definitely our favourite bit.

5. Dick Turpin is your style reference
Judging by feathered hats, frilled blouses and neat shiny boots anyway. A horse and career in highway robbery optional.

source: https://www.theguardian.com/fashion/fashion-blog/2014/dec/02/-sp-five-things-learned-chanels-salzburg-show-karl-lagerfeld

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MéTIERS D’ART COLLECTION PARIS-HAMBURG–Chanel

Hamburg is where Karl Lagerfeld chose to present the Métiers d’art collection, at the new Elbphilharmonie designed by the architects Herzog & de Meuron. The collection pays tribute to the craftsmanship of the embroidery, feather-making, millinery and bootmaking workshops.

This new opus is a homage to the city, evoking the futuristic architecture of the concert hall, the atmosphere of the port with its colorful shipping containers, the brick warehouses in the docks, the seamen’s clothing. Pea coats, double-buttoned sailor’s trousers, tweed suits with sailor collars and neckerchiefs, heavy cable-knit sweater and mini dresses, long fitted coats: Karl Lagerfeld renews the CHANEL codes with a masculine-feminine slant underscored by the simple, rigorous look of this line in a palette of black, navy, gray, and beige with touches of red, brick and gold. Daywear brings tweeds woven by Maison Lesage, wool, flannel, jersey, silk crepe and chiffon. Eveningwear is elegant and precious: a suit embroidered with tiles of mother-of-pearl in the Montex studio, sequined sheath dresses with sailor collars, sailor’s trousers in black and gold tweedsTweed is a rough, woolen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is usually woven with a plain weave, twill or herringbone structure. Colour effects in the yarn may be obtained by mixing dyed wool before it is spun. or in black satinSatin is a weave that typically has a glossy surface and a dull back. The satin weave is characterized by four or more fill or weft yarns floating over a warp yarn or vice versa, four warp yarns floating over a single weft yarn., asymmetrical dresses in iridescent crepe on tulle embroidered with multicolored sequins, a black crepe tuxedo. A bustier mini dress revisits the iconic stripy sailor’s top, embroidered all over with feathers handpainted in the Lemarié ateliers, or lengthened with a feather-fringed satin skirt.

Every outfit is paired either with heeled brogues worn sometimes with long knitted socks, or with ankle-strap pumps designed by boot- and shoemaker Massaro. Maison Michel’s sailor’s cap comes in every fabric of the collection. Seabags, clutch bags inspired by shipping containers, and tweed bagsA bag, also called purse or pouch in North American English, is a handled medium-to-large bag, often used by women, to carry personal items. in the colors of the city accessorize the silhouettes, for a bold and modern look.

source: http://chanel-news.chanel.com/en/home.html

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Night Out Guide-zaful

Going out may not be for everybody; however, that does not change the fact that when we get the chance to spend our night away from Netflix, we want to look our best. There are some things we need to figure out before grabbing our first cup of wine, reading this guide might be helpful for the next time you are having a night out and you are thinking about your outfit. Some pieces are essentials and worth to consider while taking the decision.

Bodysuit
Sometimes bodysuits tend to be simple; however, they can serve as a key piece to put together a night look. They are elegant and classic, but the best part is that they look amazing in all body types.

Mesh Top
Mesh tops are a trend that has been around during the last years, the material allows you to show two top pieces at the same time. Pairing them with cute bralettes seems to be the way to go. A mesh top with a skirt or a pair of jeans will definitely give you the night look you are looking for, and wearing a dark lipstick will give you the 90’s vibes we all love.

Skirt
A skirtA skirt is a tube- or cone-shaped garment that hangs from the waist or hips and covers all or part of the legs. The hemline of skirts can vary from micro to floor-length and can vary according to cultural conceptions of modesty and aesthetics as well as the wearer’s personal taste, which can be influenced by such factors as fashion and social context. is probably the best complement you need when wearing a bodysuitA bodysuit or shorthand body is a one-piece form-fitting garment that covers the torso and the crotch and cannot be used as a swimsuit.The style of a basic bodysuit is similar to a one-piece swimsuit and a leotard, though the materials may vary., the simplicity of the bodysuit will be balance with the details from the skirt. Also, it can be all the way around; we already know there a many bodysuits that are not your classic one, if your bodysuit is not so basic and your skirt is a little plain, you are ready to go out. A faux leather, print or lace skirt can be your savior, make sure you have one or more in your closet.

Dress
It is true what they say; everything can be fixed with a little black dressA dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment)., at least one black dress is a must in your wardrobe. It is the easiest way to dress up in a few minutes, the best part is that you do not have to think too much about it; just by putting the dress on your outfit will be almost complete. There are many black dresses out there, the best ones are those with an unexpected twist; choosing one with a detail such as having an open back will totally make the difference, wearing a black dress does not have be boring.

Leather Jacket
With the new season we have the opportunity to wear our favorite leather jacket. A leather jacket can be a key piece for many occasions, and definitely a must in your wardrobe. It will look amazing with a pair of jeans, a dress or a skirt. Playing with the colors and textures will make the look interesting and appropriate for a night out with friends, pairing the jacket with a brown suede skirt and a white top is the perfect example.

Bag and Heels
The last piece in an outfit is as important as the first one; shoes and bags are the additions that will give you the last touch before heading out the door. Over the knee boots came back this fall to make you feel powerful, and also to take your outfit next level. It does not matter whether you choose a dress, a skirt or a pair of jeans, over the knee boots will always be the perfect match.

It is okay if you are not into over the knee boots, you can choose between high heels or block heels. Block heels are comfortable and elegant; you cannot go wrong with them.As for bags, the ones with touches of color and shining details will be your perfect piece to carry around during the night. Just remember to choose one big enough to carry all your essentials for the night.

source: https://www.zaful.com/blog/night-out-guide-a_356.html

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5 Things You Should Start Doing Right Now to Avoid Bloating-zaful

If one is looking forward for some intense tips that shall help you to get rid of your long-lasting fat, then choosing suitable initiatives is something that must be opted by you. A healthy diet along with practicing a set of exercise on routine basis can transform the most bloated belly into a sunken one. Let’s pay attention to few simple tips of weight maintenance that can be followed forever.

Join sustainable weight loss programs
The exercise programs that are included in such programs primarily focus upon those workouts that give better results with minimal efforts. The recommended exercise routines and moves are outlined to have enhanced muscle mass that positively affects one’s weight loss efforts.

Say “yes” to cardio workout
Higher intensity cardio exercises and strength training tremendously boost up the metabolic level of the person. Apart from that, fat burning capacity is also enhanced. There are several 15-minute workout videos available on the internet. Such a workout can be practiced thrice a week by any individual. Expert trainers teach exact ways to practice these exercisePhysical exercise is any bodily activity that enhances or maintains physical fitness and overall health and wellness. in an appropriate manner so as to achieve your goals within shortest time span. We recommend wearing comfortable clothes while doing such exercises so you focus more on the workout rather than keeping a check on your dress. You could select from several outfits available in the store. This gym set is one of our favorites.

Jumping
Jumping rope is an age old gameplay. We have even heard our grandmothers playing rope jumping games in their childhood for entertainment. The same game can help you to encounter a bloating belly. Just make sure you begin with 100 jumps per day and gradually increase it up to 1000. Jumping for 20 minutes each day can let you lose up to 3 kgs in 10 days. So jump start it today!

Consume a lot of water
Staying hydrated would let you avoid the frequent hunger pangs. Water would fill up maximum part of your stomach and lower the capacity of food intake. Also, many a times our body confuses thirst with hunger. So, if you ever feel like munching anything despite having your normal meals, make sure you drink a glass full of water then and there. According to researches, consuming a glass of hot water on severe hunger can give equal satiation of food.

Skip food
No you don’t have to remain hungry by skipping meals. What you need to do is consume fruits instead of heavy meals and beverages. Suppose you consumed a burger yesterday, try to replace a normal meal with a plate full of veggies and fruits to balance your overall caloriesA calorie is a unit of energy. Various definitions exist but fall into two broad categories. The first, the small calorie, or gram calorie (symbol: cal), is defined as the approximate amount of energy needed to raise the temperature of one gram of water by one degree Celsius at a pressure of one atmosphere. and weightthe weight of an object is usually taken to be the force on the object due to gravity.. Uncooked Fruits and veggies don’t have many calories in them. They are more of soluble and get quickly digested. You can remain slim on when you start monitoring your calories from earlier stages. Keep balancing today’s calories with tomorrow and stay fit for eternity.

You don’t always need a health expert to give you a grooved body. Sometimes, you are the best fitness trainer for yourself. Just guide yourself moderately and aim for a long term health maintenance instead of instant weight loss. Make sure that you first pay attention on maintaining the current weight rather than jumping directly upon calorie cut-down. Moving step-by-step will give best results for the lifetime.

source: https://www.zaful.com/blog/5-things-you-should-start-doing-right-now-to-avoid-bloating-a_365.html

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HOW TO SMASH 70s STRIPES-asos

In the last year, the 90s has gotten a lot of love, but this season a new decade has stolen the spotlight – the ultra-slick 70s. From retro knitted pieces to standout flares, your Charlie’s Angels-style faves are back – but out of all the staple styles to stock up on, stripesStripe (pattern), a line or band that differs in colour or tone from an adjacent surface. pieces are where it’s at.

At Paris Fashion Week, Lanvin brought sophisticated 70s-flavoured silhouettes to the catwalk. designsDesign is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns).Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design. predominantly in black and neutral shades looked extra chic – especially this striped lurex mini dress worn over a structural work-ready shirt. Styled with a patent holdall and neat ankle boots, it’s an office-appropes nod to the disco decade.

Update your daywear with a chunky vintage-style knit à la ASOS Hannah. For full-on That 70s Show vibes, follow in her footsteps and team your retro jumper with a pair of black slim-fit jeans and a matching statement baker boy hat.

If you’re down to take it back to decades past, we’ve got plenty of throwback striped knitwearKnitted fabric is a textile that results from knitting. Its properties are distinct from woven fabric in that it is more flexible and can be more readily constructed into smaller pieces, making it ideal for socks and hats. to choose from. Get your winter wardrobe up to scratch with an old-school jumper like this one – for extra points, team it with a pair of standout flares and platform boots. Groovy, baby.

source: http://www.asos.com/women/fashion-feed/2017_12_27-wed/how-to-smash-70s-stripes/

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HOW TO NAIL A NO-SEQUINS NEW YEAR’S EVE-asos

Here’s the scenario. Your vibe is more skate-chic than dolled up, you haven’t worn heelsHigh heels are a type of shoe in which the heel, compared to the toe, is significantly higher off of the ground. These shoes go beyond simply protecting the foot from the ground or improve efficiency of walking. High heels make the wearer taller, accentuating the calf muscle and the length of the leg overall. since graduation and you’d rather wear a bin-liner than have a single sequinA sequin /?sikw?n/ is a disk-shaped bead used for decorative purposes. In earlier centuries, they were made from shiny metals. Today, sequins are most often made from plastic. They are available in a wide variety of colors and geometrical shapes. Sequins are commonly used on clothing, jewelry, bags, shoes and many other accessories. touch your recoiling skin. But it’s also about to be the biggest night of the year so it’s as good a night as any to add a subtle cool-girl touch of fancy to your everyday garms. No fear. Here’s the look that’s about to save your skin…

Start the new year right by making sure comfort is key and ensuring whatever you don is your own chilled-out style with a few jazzy touches. Keep your base casual: an oversized slogan tee with bold ruby lettering is a winner paired with equally flowing skater jeans with deconstructed raw-edge detailing.

Then, to take the look from daytime to champagne celebrations it’s all about this absolute show-stealer of a statement jacket, featuring a sateen floral print, 70s faux-furFake fur, also called fun fur or faux fur, is any material made of cellulose or synthetic fibers designed to resemble fur, normally as part of a piece of clothing. shaggy cuffs and collar, plus velvet buttons. To finish, patent chunky Dr. Martens and a teensy chain cross-body add an element of texture. 2018, here you come…

source: http://www.asos.com/women/fashion-feed/2017_12_28-thurs/what-to-wear-to-new-years-eve-no-sequins/

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FOREVER 21 DEBUTS SPRING COLLECTION

Forever 21, one of the most recognized and largest independent fashion retailers in the world, debuts its Spring Collection and campaign globally, celebrating a love of color and the modern day wardrobeA wardrobe is a standing closet used for storing clothes.The earliest wardrobe was a chest, and it was not until some degree of luxury was attained in regal palaces and the castles of powerful nobles that separate accommodation was provided for the apparel of the great. The name of wardrobe was then given to a room in which the wall-space was filled with closets and lockers, the drawer being a comparatively modern invention. From these cupboards and lockers the modern wardrobe, with its hanging spaces, sliding shelves and drawers, evolved slowly. staple, denim.

The Spring Collection stays true to the brand’s core ethos of injecting newness daily with trending styles that pay tribute to key trends for Forever 21, Forever 21 Plus and Forever 21 Men. The Stay Colorful Babe trend balances just the right amount of pop-color, pastel hues and ‘70s tie-dye print. The monochromatic styles are cut and cropped from tees, shorts, track pants and hoodiesA hoodie (also called a hooded sweatshirt, hooded jumper or hoody) is a sweatshirt with a hood. Hoodies often include a muff sewn onto the lower front, and (usually) a drawstring to adjust the hood opening.. The Forever Denim trend channels ‘90s street and sportluxe featuring premium sculpted denimDenim is a sturdy cotton warp-faced twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck (a linen canvas). in High-Rise Skinny and Boyfriend styles, starting at $29.90. The collection includes essential layering pieces for men such as slouchy hoodies, tees and track pants with fashion elements of destruction, zippers and motto details. Men’s denim includes updated slim fit spring colors and fashion colored denim starting at $19.90.

The Forever 21 Spring Collection launches in stores globally and on Forever21.com on Friday, January 27, 2017.

source: https://newsroom.forever21.com/releases/forever-21-debuts-spring-collection-5905038

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15 Ugly Holiday Sweaters You’ll Actually Kinda Love-Forever 21

Your calendar may be packed with cocktail parties and formal dinners from now through New Year’s, but we all know the event you’re looking forward to the most is that ugly holiday sweater party. Leave those little black dresses and sparkly sheaths at home and, instead, reach for a light-up knit, a two-person pullover or even something from Whoopi Goldberg’s new collection. (You heard us.) Here, 15 ugly sweatersA sweater (North American English) is a garment intended to cover the torso and arms.A sweater is either a pullover or a cardiganA cardigan is a type of knitted garment that has an open front. Commonly cardigans have buttons: a garment that is tied is instead considered a robe. A more modern version of the garment has no buttons and hangs open by design., distinguished in that cardigans open at the front while pullovers do not. In British English, a pullover may also be called a jumperJumper (sweater), a top garment (in Britain, Ireland, and other Commonwealth countries), in the vast majority of cases, knitted, and pulled on over the head, covering the torso; called a sweater in the USA. or jersey. Some British dictionaries include cardigans as a type of jumper,while others do not;in the latter case, there is no hypernym equivalent to sweater covering both pullovers and cardigans. to help spread some holiday cheer.

A GRAPHIC JUMPER
Whenever you get stressed out this holiday season, simply remember Frosty’s wise words.

A SUPER-SWEET SWEATER
For those who embrace the all-black-everything lifestyle, we think you can make an exception for these candy canes and pom-poms.

A CHRISMUKKAH CELEBRATION
Seth Cohen would definitely approve.

THE CAT LADY’S CHRISTMAS SWEATSHIRT
Your love of kittens will stop at nothing, not even Christmas.

WHOOPI’S TOP PICK
Whoopi Goldberg is designing the sweaters of our dreams for her second collection in a row. Keep on crushing it, Whoopi.

A TINSELED TOPPER
Why should your tree have all the fun? Wrap that tinsel around yourself instead.

A COLOR-BLOCKED CARDIGAN
Live out your Garth and Kat dreams with a retro turtleneck-cardigan combo.

A TOTALLY LIT KNIT
This cat-covered pullover will help you light up any room you enter. No, seriously—it has built in Christmas lights.

A PULLOVER THAT HAS IT ALL
Sequins and patches and snowflakes, oh my!

A THREE-DIMENSIONAL JUMPER
Props to Tipsy Elves for proving pom-poms are not just for cheerleaders.

A NONSENSICAL KNIT
Nothing about this sweater makes sense…and that’s exactly why we love it.

A TWO-PERSON PULLOVER
Get closer than close with your BFF or significant other in this roomy two-person sweater.

source: https://www.huffingtonpost.com/entry/15-ugly-holiday-sweaters-youll-actually-kinda-love_us_5a2836ace4b0cd6fb5ee8c15?utm_hp_ref=forever-21

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