PRE-FALL 2018–Louis Vuitton

At Louis Vuitton, there are the mega-explosively directional runway shows in Paris, the destination-travel extravaganzas laid on for Resort, and then there’s the in-between season, Pre-Fall. Presented without much ado on appointment at LVMH HQ, this is where subtle filtrations from the last show are exhibited alongside continuity productsIn marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market., the nearest this storied brand gets to basics.

Nicolas Ghesquière fans with an eye for his merging of the worlds of sport with historical costume will pick up on the most salient echoes of the last season: the knitted sweaters with billowy silk poet sleeves and the “Curve” trainers. The last—now developed with integral socksA sock is an item of clothing worn on the feet and often covering the ankle and some part of the calf. Some type of shoe or boot is typically worn over socks. that hit ankle-length—were launched on the Spring runway; surely a Louis Vuitton bid for the marathon run which is the “ugly” sneakersSneaker (also known as athletic shoes, tennis shoes, gym shoes, runners, takkies, or trainers) are shoes primarily designed for sports or other forms of physical exercise, but which are now also often used for everyday wear. inter-brand competition du jour.


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