Louis Vuitton announced the appointment of Virgil Abloh as its menswear artistic director today. As such, Abloh will become the latest designerA designer is a person who designs. More formally, a designer is an agent that “specifies the structural properties of a design object”. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, and experiences is referred to as a designer. to reinterpret Vuitton’s 122-year-old logo.
Before Alboh there were Nicolas Ghesquière’s’s runway reworks, (Marc Jacobs’s before him), Takashi Murakami’s Pop-minded collaboration of 2003, Catherine Deneuve’s traveling trunks, and Dapper Dan’s knock-ups made in his boutique on East 125th Street in Harlem. But of course, how you know the monogram isn’t what matters—it’s that you know it. The interlocking L and V with floral pattern was designed by Louis Vuitton’s son, Georges Vuitton, in 1896 as a way to brand his nascent box and luggage businessA business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers., and in the 120 years since, it’s become one of the most recognizable marks in the world.
Within the fashion arena, the LV monogram is having something of a resurgence. Since Ghesquière was named artistic director in 2013, the designer has made a point of incorporating it into his collections in new and novel ways—see: the floral-shaped heels of his Spring 2015 boots. Celebrate the history of the iconic house with this look back at its logo in 15 bite-size notes.
Abloh’s predecessor Kim Jones has had his way with the logo, too, using it in a Supreme collaboration in 2017 and as his sign-off from the maison during his final Fall 2018 menswearIn clothing, a suit is a set of garments made from the same cloth, usually consisting of at least a jacket and trousers. Lounge suits (also known as business suits when sober in colour and style), which originated in Britain as country wear,are the most common style of Western suit. show.
Here, a look back at the storied history of Louis Vuitton’s LVs. Let’s see where Virgil takes them this June.
It was 1854 when Louis Vuitton established his luggage business in Paris at 4 Rue Neuve des Capucines. As rail and then automobile travel became an established part of life, Vuitton’s business began to grow. Carried by the likes of Paul Poiret, Dora Maar, and Francis Picabia, LV luggage was not only a status symbol but also a practical purchase: Its trunks were—and still are—waterproof to prevent accidental damage to the items inside. They first appeared in the LV monogram pattern in 1896.