Hailing from Queens, New York, LaQuan Smith is the designer diversifying <span class=”woR”>fashion</span><span class=”woD”>Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.</span> with his luxurious, next-level pieces. From form-fitting dresses to standout boots, celebrate your individuality with the visionary’s inclusive, unisex range that’s exclusive to ASOS.

After being turned away by fashion schools, Smith went ahead and started up his label back in 2010 regardless. Since then, he has built up an impressive following for his rule-breaking designs that celebrate the fearlessness and unapologetic self-expression of those who wear them.

ASOS Magazine sat down with the entrepreneur to discuss the ways he’s making waves across the fashion industry. Read a snippet below and catch the full interview in the latest issue of the magazine, available here.

On what his brand stands for…
Confidence and being completely unapologetic in who you are. It’s always about accentuating the body and this concept collection will reinforce that in an affordable and attainable way. There are so many different words I could throw out: self-love, self-respect, sex appeal, feminine, luxurious…
On working with ASOS…
I’ve had the creative freedom to do anything I want. The categories are incredible – I’ve always dreamt of doing <span class=”woR”>shoes</span><span class=”woD”>A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.</span>, bags, belts, glasses and socks.
On reworking his signature designs…
I love a good off-the-shoulder and I’ve introduced a bodycon zip-up <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span> in my previous collections. Novelty bomber jackets are a signature and everyone knows me for a good body suit. I’ve done shoes on my own but I’m offering them here in a new way – the boot’s taller, the strap sandal in satin… Not identical but similar to the luxury line.


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