Exclusive events, previews of new collections and — most of all — a year-long series featuring the group of 23 influencers curating, styling and creating content wearing their favorite trend pieces and most loyal wardrobe heroes from H&M. The official launch of the #HMLeague takes place during the first weekend of festival season, but in order for you to be in the know (and get your Instagram up to date!) we’re introducing the fun, inspirational and super stylish group today.A former marketing executive, Brittany’s effortless style that mixes both affordable and luxury fashion has rallied over 1 million fans on Instagram. Brittany’s roots are in LA with her husband and young daughter.Ellen graduated with a BA in Theatre of Arts & Film with an emphasis on Costume Design from the University of Southern California, which sparked her interest in storytelling through fashion. Her edgy, contemporary style is the perfect mix of youthful rebellion and tailored refinement.Jessi is a singer and dancer who has toured with Danity Kane and worked with Jive Records and Warner Bros. Records. Outside of this, through her social content, Jessi’s audience looks to her for advice on beauty, home décor, fashion, and being a mom. As a former fashion marketer and buyer, Jill has used her talents to build a creative space with a strong online presence. A southern California native, much of Jill’s inspiration stems from her world travels, west coast culture, and downtown vibes. Standing at just 5 ft tall, Hang explores life joyfully through smoothies, home décor, makeup, and playing dress up. She takes her fans on a fun journey of embracing individuality, pushing boundaries, and living more vibrantly. Couple Brock Williams and Chris Lin inspire their fans through their approachability, likeability, and their obsession with pizza and diet coke. They were pioneers in the men’s fashion space and they are now leading the charge to normalize skincare for men and by challenging gender norms and misconceptions about masculinity.Quigley, aka Casey Potter Carlson Goode, moved to Los Angeles from Minnesota in 2011 to pursue a musical career after being a semi-finalist on Season 8 of American Idol. Now, she uses her voice and lifestyle driven content to inspire mindfulness and to live with an open and full heart.Kayla Jones is from Princeton, New Jersey and is a signed curve model with Wilhelmina Models. Growing up, she struggled with her confidence but now uses her platform to make people laugh, find beauty in their individuality, and to do whatever makes them happy. Oriane is a fashion and lingerie obsessed West African and French influencer who loves to challenge fashion and play with different styles and materials. She believes that fashion is art and that you have to be open-minded and love experimenting with it all!


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