As you’ve probably seen, we just launched our brand-new jeans campaign for 2020: The Fabric of You. But what is it all about? From the idea we’re championing this season to the trending fits of the moment and the cast of the campaign, we’ve rounded up everything you need to know here…
Topshop’s jeans campaign 2020
The Fabric of You encapsulates two things: what it is that makes you you, and how your jeans fit into that. It’s about denim, done your way – whether that’s about what you do wearing your jeans, how you style your jeans or what wearing jeans means to you and your life. The connection we have to our jeans goes beyond the connection we have with any other piece of clothing, and that’s exactly what we wanted to celebrate with this new Topshop Topman campaign.
The new fits to discover this season
You already know our iconic Jamies and Jonis, but have you met our latest arrivals? This season, we’re introducing two new pairs to our signature line-up that you just need to know about…
THE DAD JEANS
The dad is the latest jeans must-have and a new take on the beloved boyfriend jean. It’s made from non-stretch denim and comes with a button fly so has all the signature details of the retro pair you love but feels more modern. Designed to sit as a mid-rise and with a slightly loose leg, the dad jeans look great worn with chunky trainers.
THE RELAXED FLARE
This is the pair everyone will want to get their hands on now. With a high waist giving a more tailored look and a comfortable relaxed fit, the relaxed flare is the easiest new-season denim staple. Style yours with a ruffled top, a faux fur coat and a vintage-inspired belt or dress it down with a Breton top, trainers and a beret for that Parisian chic.
The cast starring in the campaign
Because we believe that the person wearing the jeans makes the jeans, we asked the cast of our denim campaign some questions to get to know them better. From their star sign to the best moment of their life and what makes them laugh, find out what makes them how they are and how that brings their jeans to life in our campaign video…
Find your perfect fit
Alongside our campaign, we also launched the latest instalment of the Topshop Jeans Fit Guide. Whether you’re after a classic skinny, a straight leg or a retro style – you’ll be able to find all the details you need to pick your perfect pair in there.
Find your fit…
How to take care of your new jeans
Now that you’ve found a great pair of new jeans, you’ll need to know how to take care of them properly. Good thing we just answered all your most pressing questions when it comes to denim, from getting tricky stains out of them to making them feel just as unique as you are.
Want to personalise your jeans?
Head to Topshop Oxford Circus between 13th and 23rd February 2020 to get your new jeans personalised for free. Pick from alterations with No One Famous Tailoring (12pm – 7pm, 13th – 22nd), customisation with Daisy Emerson (11.30am – 7.30pm, 17th – 22nd) and monograming or ripping with Hand & Lock (11am – 8pm, 17th – 23rd) and make your jeans look even cooler…