Denim, the gift that keeps on giving. Just when we thought it peaked in trends, we realise there’s so much more to explore. And if there’s one thing we like to do at ASOS, it’s exploring fashiony things. So, this is how the team’s been rocking their denim lately.
Hello spring? Is that you? Cos we’re very ready for pastels, especially in denim. Our Buyers Administrator Jess proves that jumpsuits are basically the cheat sheet for getting that extra five mins in bed: one item of clothing and you’re done. Pair it with classic Nike AF1s for an easy-peasy, running-around-the-office look.
Topstitching has been a long-time favourite amongst denim enthusiasts, and, fear not, it’s not going anywhere anytime soon. Project Manager Kat adds a bit of French flair by pairing these flares (pun very much intended) with a striped long-sleeved top and Converse sneakers. Ultimate office ‘fit? We think so.
ICYMI, utility + denim = a perfect match. Utility trousers like these are cool AF, practical and comfy – the all-powerful trifecta. Just ask Buyers Administrator Intern Isobel who knows what’s up, styling them with a half-zip and white trainers (ankles on show cause it’s finally above 10 degrees).
How to win at denim? Rock two of the season’s biggest trends: double denim and animal print. The belted jacket is 2019’s answer to the denim trucker, just wear it fully closed like Junior Project Manager Lottie for a tailored vibe. Or, you know, layer it cos, boy, do we love layering.
London Fashion Week is over, and, ICYMI, a lot happened this year. Victoria Beckham moved her show from New York to celebrate her label’s 10th anniversary, Riccardo Tisci revealed his second Burberry collection and a whole host of on-point street-stylers took over the sidewalks. So, to give you a taster of the vibe at the AW19 show, here are six trends we saw over the last few days.
The age of beige
Beige was the biggest shade of LFW and, here, Leonie Hanne shows us how to do it without being, well, beige. The German blogger pairs an oatmeal blazer with a cut-out neon top, adding a pair of cat-eye sunnies and statement earrings for that extra finesse. We are not worthy.
Leopard is having a moment RN and it was spotted (scuse the pun) a lot during fashion week. It sure is cute when it comes in a so-2019 satin cami like Masha Sedgwick’s number, which she layers over a khaki green top. To balance out the slinkiness of the dress, she adds chunky Dr. Martens and a slick leather beret.
How many style notes can we cop from this one, let us count the ways: 1) Blazers can be dresses, too. 2) There’s no such thing as too many checks. 3) Sheer black tights are the answer to our cold-weather prayers. 4) A letter necklace is a cute-AF final touch. Need we go on?
Sorbet shades were in abundance throughout the SS19 collections, and they’ve already made their mark for AW19 in the shows of Molly Goddard, JW Anderson and loads more. Stylist Emili Sindlev (who is officially our new style crush BTW) does it in a laid-back way with a lemon sherbet knit and a degradé lilac jeans. PS, how good are those hair clips?
The final straws
If summer came in an accessory, Jacquemus’ straw bag would surely be it. Raffia add-ons like this one are set to be big this season, and they’re not just for your maxi dress on vacay. Wear them with tailoring, sportswear, denim – whatever you fancy, really.
We’re pretty proud of London’s sneaker game – it’s still the city in which you’ll see the most major trainers over fashion month. Chunky shapes in bold colours remain the style of choice for showgoers, with kicks like the adidas Falcon enjoying a starring role.
Want to dial up your going-out-out vibe? Look no further than the neon trend. From shocking pinks to highlighter yellow, there’s no better way to stand out from the crowd this season. Here are three ideas for your next BNO, courtesy of the new ASOS DESIGN collection. That glow, though…
Dress for success
A little bit fluoro, a little bit tie-dye – this slip of a thing is a minimal take on the neon trend, but still a major moment for after dark (and anytime of day, tbf). Neon accents via perspex heels and a padded bag give it that extra somethin’ somethin’. To finish, chain-drop earrings and metallic eyeshadow are a sweet touch. Taxi’s here…
Whether you’re lounging around a pool casually or sipping cocktails by the bar, this silky yellow beauty will have everyone asking, ‘Where did you get that?’. There’s minimal effort required and it’s comfy, too. Here, we’ve paired it with strappy snake-embellished sandals and neon hoop earrings – because too much is never enough.
What’s better than hanging out with your BFF at the after party? Hanging out in co-ordinating neon looks, obvs. A suit is a fresh AF take on the fluoro trend. Go all out and layer it over a top in another highlighter shade. Then, if you wanna be super extra, add some neon sandals and a cross-body bag. Shocking pink hair optional, but encouraged.
There’s been a lot of major runway moments this New York Fashion Week, from Tomo Koizumi’s fantastical organza dresses to Eckhaus Latta’s beaded-knitwear melange (which were accompanied by UGG mules, obvs). Plus, the NYC sidewalks have been serving some seriously good moments. We’re talking everything from bold suiting to slick accessories – so, without further ado, here are six looks that caught our attention over the last few days.
Still a showgoer favourite, tailoring continues to be big this season. There were plenty of classic tweeds and pared-back whites, but Harper’s Bazaar Editor Chrissy Rutherford and her scarlet ensemble stood out against the grey New York backdrop. Patent boots, skinny sunglasses and a sleek up-do provide the edgy finishing touches.
Blogger Evangelie Smyrniotaki puts a cool spin on the utility trend with this look. She takes an oversized, boxy Alexander Wang shirt, buttons it up to the top and cinches in the waist with a belt before pairing it with laid-back sweat pants. Point-toe booties give it a grown-up touch, while those visors add a slick futuristic feel. So good.
The Chanel show isn’t until Paris Fashion Week in March, but we don’t have to wait till then for some Parisian chic ‘fits. This street-styler’s tweed suit and white turtleneck channels that sophisticated French vibe. As if it wasn’t cute enough, she adds a beret for that touch of je ne sais quoi.
OK, so the bum bag/cross-body sitch is getting a sleeker update for AW19. Sporty styles are still a go, but, for a more polished moment, a leather-look option is just the ticket. Prepare to see Caro Daur’s Fendi version and its detachable belt a lot over the next few weeks in the fashion cities’ street-style.
Toned-down brown shades took centre stage this season, with a range of styles coming in earthy tones. This street-styler went for a so-2019 satin terracotta dress and layered it over a turtleneck (note: this is how to wear your fancier frock now). As if two browns weren’t enough, she added mahogany slouch boots. Just beautiful.
You can’t beat a ‘low fuss but still on-point’ look, and this boilersuit is just that. It would appear the all-in-one isn’t going anywhere soon and we’re pretty happy about it. This model pairs hers with chunky Dr. Martens and a puffer jacket. Your new comfy-but-cool weekend outfit is sorted.
Fashion month is here, and the style set are descending on the streets of New York, It bags and skinny lattes in hand. Deciding what to wear on a busy day of shows is no mean feat – you’ve got to look stylish, stay comfortable and brave whatever weather sitch you find yourself in. But what’s tricky for showgoers is great for us and our bank of cold-weather-outfit inspiration. Here, six editors break down their fashion-month style approach and, spoiler, it involves a lot of layering.
Nicole Akhtarzad, Market Editor at Who What Wear
‘For NYFW this season, I don’t think we have much of a choice but to make it all about outerwear. I’ll be wearing some fun statement coats, as well as a few simpler blazers and jackets layered together. I’ll be styling them with leather separates, turtlenecks and mock-croc accessories, like this little black bag.’
Natasha Bird, Digital Editor at Elle UK
‘Broadly speaking, the approach on my team is to be slightly more conscious of our sustainability drive than we have been in recent years. Obviously, we all love dressing up and selecting some amazing designer pieces to wear to the shows – who doesn’t love a bit of peacocking? But we’re aiming to be more mindful about re-using our favourite accessories and including vintage items. And the other thing I’m definitely going to be doing is layering! I’ve got a great long-sleeved white roll-neck that can go under anything. It’s very ski-season chic.’
Emma Firth, Online Fashion and Beauty Editor at Hunger Magazine
‘My London Fashion Week looks can appear haphazard to say the least. Among the inevitable sartorial dilemmas, there’s one staple that will always make an appearance: a blazer. There are three reasons for this: 1. You can literally pair it with anything (it can dress up your jeans to contrast with a free-flowing 70s dress). 2. It makes me feel more ‘put together’ – even after long hours rushing around town / having five minutes to get ready in the morning. 3. Looking like Richard Gere in American Gigolo is no bad thing. Currently, I’m into this Mango number.’
Naomi Pike, Digital Editor at Miss Vogue
‘While fashion week can really be as fun as it looks, it involves the busiest days of the working year for most of us involved. The last thing you want to be worrying about is a pair of trousers that are too tight or heels that pinch at every step. This season, I’ve picked up a pair of pink denim jeans from ASOS that I’m looking forward to wearing with a skate tee, a mini bag and one of my favourite faux-fur coats. Having been going to the shows for the best part of the last five years, I’ve learned to do a mini ASOS haul in the week before to stock up on things like tights, hair clips and socks.’
Hannah Almassi, UK Editorial Director at Who What Wear
‘With the weather forecast looking like things are set to remain miserable out there, I’m determined to invest in a bold piece of outerwear, like this multicolour checked number. I won’t be the person wearing the latest spring dress and sandals (and nothing else). Instead, I’ll be the one wrapped up in a cosy coat with layers, knee-high boots and a flat white to go! You can still nod to the new season with carefully chosen colours, cuts and finishes.’
Sarah Karmali, Digital Editor at Harper’s Bazaar
‘For the February shows, you can pretty much guarantee temperamental weather, so I’ll be thinking outerwear first when it comes to my outfits – good coats, knee-high boots and roll-neck jumpers to protect from the elements. Also, it sounds obvious, but comfort is key – if I’m wearing heels, I’ll always have a spare pair of flats in my bag. Fashion week is not the time for blisters!’
Do you know what was better than when sportswear came back in fashion? When we realised it was here to stay… These days, trackies, hoodies and everything in between are now wardrobe staples that we wear 24/7. At ASOS, that means even rocking them at work – which is basically our 90’s childhood dreams come true. Here are some sporty ’fits the crew are wearing now.
You can’t go wrong with a classic pair of adidas trackie bottoms, especially when worn with a so-2019 neon top. Video Creative Nierodha mixes classic sportswear with the hottest trend on the block for a steezy (and comfy-AF) look. This one could even work with heels and a longline coat for a night out.
Mixing a Nike top with tailoring may have been a no-no 10 years ago, but we can’t get enough of a sporty-smart mix these days. The brand’s iconic Swoosh is always a welcome addition to a ‘fit, and it’s even better when there’s a bunch of ‘em having a party on your sweater. Buying Administrator Imi has added a rock‘n’roll edge via a leather pencil skirt and a pair of Cons. Genius.
It was Gucci’s most popular look on social media last summer – and the shiny shell suit is still hanging around for 2019. While it might recall old episodes of Ali G or awkward pics of your mum in the 80s, Junior Stylist Coco shows that it’s a major outfit choice. Especially when it comes in the form of this patchwork Nike beauty, which will be on site very soon.
Is baby pink and khaki the new colour combo we need in our lives? We think so, and it’s all thanks to Assistant Buyer Calypso’s fresh look. The cargo pants and logo trends are a match made in 90s heaven, while some boxfresh Air Force 1s and a cute beanie set the ‘fit off perfectly.
Yup, it’s cold out there. But even if you can’t physically escape the chill, you can take a mental break from it by prepping your spring wardrobe. To get you started, we’ve picked five of our favourite dresses ATM, and – spoiler alert – there’s something for every mood.
Two thousand neonteen
ICYMI, 2019 is the year of fluorescent colours. And if you were worried, no, there’s no such thing as too much neon. This off-the-shoulder broderie dress is where futuristic highlighter shades meet the feminine milkmaid trend. Wear it with chunky trainers (yes, still going strong) and mini shades and you’re good to go.
Slip into something comfy
You can’t really go wrong with a slip dress now, can you? And you don’t necessarily have to wait till spring either: just layer it over a long-sleeved tee or sweater for colder weather. This blue satin story is one of those day-to-night heroes, so whether you’re feeling heels or trainers, it’s here for you.
The new neutrals are all about natural fabrics and earthy tones. Think clay pots, exotic food markets and exposed brick. We’re loving this burnt orange beauty and its cute 70s-inspired cut-out detail. Style it with nude strappy sandals for a sophisticated look, or pull out your kicks for that contrast we all know and love.
It’s all in the deets
Whether you’re a minimalist or a maximalist, this season is all about the details. Think of buttons, like the ones on this check dress, as the cherries on top of the cake. From wooden to resin, these accents are here more for the statement factor rather than the functionality – but, luckily, they double as both.
This one has us dreaming of vacation, but it works for any occasion really – whether it’s a day out in the city or drinks after dark. Tropical floral is a trend you’ll be seeing a lot of very soon, so you might wanna jump on it ASAP. This one’s got everything you need: a sweetheart-neckline, a flamenco-style fishtail hem and a shade that looks great with a tan (real or fake).
Just when you thought it couldn’t get colder, it did. And if you’re all out of layering ideas after what seems like the longest winter ever, fear not: we’ve got a fresh batch of inspo in the form of some seriously nostalgic fits. This season’s retro trends come courtesy of all your favourite decades, from the 70s to the 90s. Just add some on-point accessories, layers and a dash of glam – and you’ve got the answer to all your cold-weather prayers. Want to find out more? Here are three ways to try it now.
The new neutrals
Not sure where to start? How about with a double-breasted pinstripe blazer in a 70s-inspired brown like this one? Layer it over a vintage-vibe polo shirt for a top half that could have come right outta That ’70s Show. Now, to avoid looking like you’ve actually time travelled from your Dad’s fave era, style it with a more modern pair of rigid cropped jeans. Bonus points for matching your shoes to the accent colour of your top.
Remember Clueless and Cher’s forever-on-point checked co-ords? Well, say hello to the 2019 remake. Mismatch a cropped boucle jacket and a checked midi skirt for a print clash that somehow works wonderfully. Then, throw a little bit of 70s into the mix with a sporty half-zip sweater underneath (cos why not?). Don’t forget the accessories: this beaded bag will carry all you need for the day and is the perfect contrast to boxfresh white trainers. Not so clueless anymore!
Three in one
And now for a look that combines three decades in one. Animal print might be one of the biggest trends of the year, but, TBH, it’s also a major throwback moment that was big in the 70s. Plus, if you don’t get serious Fran Fine from The Nanny or Janice from Friends vibes off this, you’ll want to refresh your memory of sitcom glam. Then, a mini dress with a roll-neck layered underneath brings a swingin’ 60s twist. Beautiful.
Whatever the weather or occasion, you can always depend on denim. From jeans to jackets, the fabric is on constant rotation in our wardrobes. So, to keep the classic piece fresh this season, we’re looking to vintage cuts, fresh shades and slick add-ons. Keep scrollin’ for our top tips on how to wear it now.
To start, why not swap out your trusty blue jeans for a cream or white pair? A wide-leg, cropped style will be your go-tos this season, trust. They’ll match with basically anything, but an earthy denim jacket is a good option – brown is the shade of the season, after all. To mix up the neutral vibe, a pinch of print is always a win, while resin details are the cherry on top.
Fit: boyfriend. Colour: lilac. Styling: androgynous. This look mixes three of our favourite things. It also begs the question: why wait for spring to wear pastels? Fresh shades like these will bring some (much-needed) fun to your ‘fit now. And banana-shade Chuck Taylors to finish? Sign us up.
Flared jeans are back, and you can thank the return of the 70s trend. Combine them with a simple ribbed knit to channel icons of the era like Farrah Fawcett and Jane Birkin. To update it for now, reach for this season’s version of the bum bag and cute embellished hair clips. You can file this one under work-to-weekend wins.
Let’s face it, New Year’s fitness resolutions are easy enough at the beginning of Jan – but once mid-month rolls around and the novelty wears off, your motivation can decrease. Or just disappear altogether. That’s why we’re bringing you some on-point ‘fits, as worn by ASOS Insiders, that will actually make you want to hit the gym (or the pavements) all the way through ’til summer. We promise.
Getting out of bed and going for a jog outdoors is our favourite thing to do in January. Said no one ever. But we must admit, ASOS Sophia’s look just might get us kinda excited about an early morning run. The long-sleeve top will guard against the cold while the fuschia leggings will brighten up those grey days. Pavements, we’re coming for ya.
Popping to your local basketball court with your mates is the best way to burn some cals while catching up on the goss. And doing it in this 90s-inspired fit is an even better idea. ASOS Lesley stunts in an ellesse sweatshirt and legging shorts, which you can swap out for regular leggings if you can’t stand the chill. Swish.
Bringing a touch of luxe to your repertoire via Calvin Klein is a surefire way to get you working out more. ASOS Olive’s logo sports bra and leggings are perfect for a gym sesh (and some mirror selfies, naturally). In fact, this look is so good you’ll want to wear it to brunch after – just add an oversized puffer jacket.
If you’re serious about your workout in a lift-weights-and-treadmill-sprints kinda way, firstly, more power to ya. Secondly, you’ll probably agree that, when it comes to gym clothes, less is more. Enter this slick legging shorts and sports bra combo, as seen on ASOS Scarlett. A ‘fit like this one will ensure you sweat it out in style.
You’ll have to try to stop us from working out in this look. How good is the so-AW18 tiger print, girly pink colour and matchy-matchy vibe? This one is perfect for your next yoga class as you try to find your inner peace (and serve up serious looks, obvs). Wednesday night Netflix binge? Namaste in the gym.