How to Style the Gucci Logo T-Shirt–GUCCI

When the Gucci logo T-shirtA T-shirt (or t shirt, or tee) is a style of unisex fabric shirt named after the T shape of its body and sleeves. It normally has short sleeves and a round neckline, known as a crew neck, which lacks a collar. T-shirts are generally made of a light, inexpensive fabric and are easy to clean. came onto the scene a few seasons ago, it was with Creative Director Alessandro Michele’s new sporty-meets-vintage vibe, which has since permeated much of the marketplace. No matter how many designers try to master the look, though, we’ll always remember who started the hype at the beginning of his tenure at the brand.

The Gucci logo tee is, in many ways, the embodiment of the entire vibe of Michele’s Gucci. It is a 20- or 30-something girl raiding her grandmother’s closet for those vintage favorites but making them all her own with the addition of casual and sporty pieces from her personal wardrobe. What’s more, it’s a top that’s quickly become so ubiquitous that it almost transcends the graphic tee trend, taking on a category all its own that, through high-fashion branding, seems more acceptable in dressed-up scenarios than your classic branded top does.

With the influx of Gucci tee styles, our favorite stylish influencers have worn the wardrobe essential every way possible. It’s been styled with jean shorts and sneakers or knife-pleat midi skirts and heels as often as it’s been layered under bustiers, over bodysuits, and tucked into the top of tailored trousers. It can be made edgy with a leather jacketA jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing. or preppy with the addition of a blazer to your Gucci T-shirt look.

Once you shop your favorite style, check out the fashionable style setters below for a little outfitClothing can be made of textiles, animal skin, or other thin sheets of materials put together. The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies. The amount and type of clothing worn depend on body type, social, and geographic considerations. Some clothing can be gender-specific. inspiration. Just prepare to never want to wear anything else.

Yes, the Gucci tee will live to see another season, and we can’t be happier. Share how you decide to style the tee using #WhoWhatWearing on Instagram, and you could be featured in our next community style roundup.


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The Oscars’ Oldest Ever Nominee Also Wears Gucci Like a Boss

French director Agnès Varda is officially the oldest nominee in Oscar history. At 89, she is up for the award for Best Documentary Feature for her film Faces Places, which follows her journey with JR, a Banksy-esque photographer whose large-scale work has mysteriously appeared all over the world, often illegally.

Last November, she became the first female director to win an honorary lifetime achievement awardAn award is something given to a person, a group of people, like a sports team, or an organization in recognition of their excellence in a certain field.[1][2] An award may be accompanied by trophy, title, certificate, commemorative plaque, medal, badge, pin, or ribbon. An award may carry a monetary prize given to the recipient. For example: the Nobel Prize for contributions to society, or the Pulitzer prize for literary achievements. An award may also simply be a public acknowledgment of excellence, without any tangible token or prize of excellence. from the Academy. Though frankly, Varda doesn’t care much about fame, awards, or money (so much so that the effortlessly enigmatic director skipped the Oscars lunch, sending a cardboard [cut-out of herself instead]. As she said to the press earlier this week, “I went from one film to another, just trying to be an artist and I never saw my work as a career.”

On tonight’s red carpet however, the self-taught director sure looked like a Hollywood legend in a silk, rose print Gucci look, with matching dip-dyed red hair. The fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. choice makes sense considering that Kering—the luxury group that owns Gucci—hosted a fete in December to celebrate Varda’s honorary Oscar. The breezy trousers and robe were a refreshing change from the glittering gownsA gown, from medieval Latin gunna, is a usually loose outer garment from knee- to full-length worn by men and women in Europe from the early Middle Ages to the 17th century, and continuing today in certain professions; later, gown was applied to any full-length woman’s garment consisting of a bodice and attached skirt. A long, loosely fitted gown called a Banyan was worn by men in the 18th century as an informal coat. seen elsewhere this evening, and it’s exactly what Varda is all about. It may be a historic night for her, but she chose to eschew the glamour for a comfortable, casual look (albeit one by an Italian luxury label). Smiling and looking stylish at 89, Varda might just be the biggest (and coolest) red carpet heroine of the night.


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Kim Kardashian West Does Bedazzled Gucci Mules and a Simple LBD

Last weekend, Kim Kardashian West attended Madonna’s Oscar partyA party is a gathering of people who have been invited by a host for the purposes of socializing, conversation, recreation, or as part of a festival or other commemoration of a special occasion. A party will typically feature food and beverages, and often music and dancing or other forms of entertainment. In many Western countries, parties for teens and adults are associated with drinking alcohol such as beer, wine or distilled spirits., where she hung out with stars like Cardi B. Last night, she put on her dancing shoesA shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function. once more to celebrate singer Marina Acton’s new single in Hollywood. Kardashian West dressed for the occasion in an LBD, a look she also chose for Serena Williams’s wedding, but grounded her look with glittering dancing shoes: Gucci’s logo crystal mules that appeared plucked from Tom Ford’s time at the house.

Kardashian West has worn vintage 1990s pieces from Gucci, Helmut Lang, and Raf Simons, and her latest ensemble married a throwback silhouette with retro accessoriesA fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look.. Kardashian West likes slips to highlight her figure and the square-neck halter dress was simultaneously elegant and subdued. But it was her shoes that stole the show: the sparkling sandals were the ideal punctuation for Kardashian West’s low-key look and no doubt created a disco ball effect on the dance floor.


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Dakota Johnson Slips Into Gucci’s Shower Slides

Dakota Johnson made a major impact at this year’s Golden Globe Awards in Gucci’s sparkling, bow-accented LBD. But earlier today in Los Angeles, the actress swapped out the stilettos and embraced a more casual, SoCal style. Her plaid dress and Gucci shower slides made for a girlish alternative to the vintage jeans-and-boots combo that the Fifty Shades star usually prefers in her off-duty moments.

Johnson’s dress was ideal for the breezy Los Angeles climate, and the choice of Gucci footwear was hardly surprising. Johnson is a face of the Italian house, and she has often stepped out in the brand’s fur-lined slippersSlippers are light footwear that are easy to put on and off and are intended to be worn indoors, particularly at home., retro-inspired bootsA boot is a type of footwear and a specific type of shoe. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece., and evening sandalsSandals are an open type of footwear, consisting of a sole held to the wearer’s foot by straps going over the instep and, sometimes, around the ankle.. But today’s low-key style must have felt like a nice break from the more demanding footwear she sports on the red carpet.


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Marco Bizzarri on How Gucci’s Company Culture Fuels Business Success

The Gucci chief executive talks to BoF about how a culture of purpose and new ways of working underpin the brand’s impressive turnaround.

MILAN, Italy — Marco Bizzarri is Gucci’s president and chief executive, who, after appointing Alessandro Michele as creative director in 2015, has led the Italian fashion house into the strongest period of financial growth and critical success it has seen in 20 years.

BoF: How has your culture-change programme played a role in Gucci’s turnaround?

Marco Bizzarri: The most important thing, after identifying the positioning of the brandA brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer., is attracting the right people. People are at the centre of everything in the fashion industry, not just in terms of productIn marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market., but in terms of creativity and business. What I try to do is make sure that people foster a culture of respect that includes everybody. They are placed for more talents. They are placed to work together. They are placed to be transparent.

You can have the best strategy ever, but you will lose it if the culture does not sustain the strategy. The culture is the most difficult thing to create, because you are talking about people; human beings who change every day in their behaviour, attitude and perceptions. You need to make it an ongoing activity and that means leading by example. You need to show that you believe in that and that you [remove] all the people who do not follow this kind of respect you want to create in the company.

If I can create this kind of culture in the company — and I think we are doing it — then the talent will come. Our industry is very small, everybody talks; so the best talents now send their CVs to Gucci all the time. They know that, despite the success of the brand, the way that we work is a good way to work. I am always there so do not [always] realise, but if you stand back and look at it, all these people — young people — proudly dressed in Gucci, all smiling. Being able to create this sort of energy and creativity, both in terms of product and business, is fostering [success]. Other companies can do the right product for the season, but they can cannot copy our [people]. That is the difference.

BoF: How do you personally get involved and role modelModel (people), a person in a role to promote, display, or advertise commercial products or to serve as a visual aide for people who are creating works of art. this culture?

MB: I try to push everybody to take risks and make mistakes — and not kill them if they make mistakes. Of course, if they make the same mistake twice it is a problem. That is something that comes from your past, your experience as a person. It is not something you can write in an email. You need to show on a daily basis that you really believe in these values.

BoF: You have done what you set out to achieve. Is that what you mean when you talk about completing the puzzle?

MB: Yes. What I mean is that it is like writing a book. You have a lot of chapters; they are linked together, but they are different. Gucci is writing different chapters. Alessandro is writing different chapters at every single show and we are writing different chapters in the business. We are writing different chapters to try to change an organisation and culture on a daily basis — and we are not finished.

We are writing different chapters to try to change an organisation and culture on a daily basis — and we are not finished. You need to see things in different ways, because the industry and the world are changing too fast. I think that the old way of managing a company is finished, especially for CEOs who are used to working in the same way.
There is a place in Hvar where they found startups that are linked to Singularity University, created by scientists like Ray Kurzweil and Peter Diamandis, who foresee a different way of education. They say the way that universities and schools are educating kids is outdated, because the pace of change in technology is so high today that you cannot rely on what you learn.

Sometimes your experience is the worst prison for you. I went there two weeks ago as a student for seven days to be bombarded by these new ideas. Tomorrow, we are going to this off-site in Treviso with the company, because we want to be sure that the organisation we have in Gucci is going to change. You need to work in a completely different way, where the most senior person is not necessarily the one deciding, but the one with more knowledge is deciding — maybe that’s a kid who is 25 years old!

BoF: Engaging with young people seems to be a big part of your strategy — and more than half of your customers are now Millennials.

MB: We have this executive committee called Comex; I have created this one called “Shadow Comex,” which is made up of people around 30 years old who I ask to discuss the same topics that I discuss with my other colleagues, to see what feedback we can get. It is just a matter of creating a way [to ask] questions [and get] a different perspective.

The most intelligent people are not working for you, especially in technology or data science, etcetera, so where are they? You need to find them. Maybe not with the normal employment contract, but [you need to] try to source creativity from outside in an interesting way. It is very good to realise that, instead of just hiring people. You can go and scout these people through the internet, in India or wherever, and [host contests] on certain projects; the one that wins, gets the position. For example, I could deploy 10 teams around the world to find the best way to display products in the shops, and I offer $10,000 to the one who finds the best way to display the products in the shops.

The idea is to find different ways to use the organisation. I have people at corporate [headquarters] who are trying like crazy [to source talent] and we do not find people — especially in the shops. Finding [retail] staff is a big issue. You need to see things in different ways, because the industry and the world are changing too fast. I think that the old way of managing a company is finished, especially for CEOs who are used to working in the same way. We are human beings, we tend not to innovate. We tend to protect what we were doing in the past.


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Gucci tops the list of the world’s hottest fashion brands

LONDON: In an era where shopping is just a click away, and where brands have laid themselves underneath the feet of the buyers, being on top has become tougher than ever before.

New data compiled by global fashion search engine Lyst and The Business of Fashion has revealed the ‘hottest’ fashion brands in the world right now, reports the Independent.

By creating a formula that analysed the fashion houses via search, page views, engagement and conversions over the second quarter – April to June, more than 65 million annual consumers were tracked, along with four million products and 12,000 brands.

And here are the five hottest fashion brandsA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. in the world right now:

Knocking trendy streetwear brand Vetements off the top spot, it was Alessandro Michele’s maximalist-magpie aesthetic that saw Gucci come in at first place. Rising three places in the ranking, it not only topped the list but was also ranked highest in the ‘Top Products’ report, taking four spots out of a possible 10.

But why? According to Business of Fashion, the brand’s success is all down to Michele’s ability to connect with millennial and Gen-Z consumers.

Following Gucci on the list was Yeezy, who stayed a non-mover at second place, thanks to buzz surrounding its footwear offering.

Balenciaga leaped from ninth to third place taking Demna Gvasalia’s street-wear attitude to couture. This, the research shows, is thanks to the brand’s fashion-insider take on branding including, which included riffs on Bernie Sanders’ presidential campaign.

Vetements, fell dramatically from first to fourth place while Givenchy leapt seven spots from twelfth place to round out the top five.

The list also ranked the top-selling products globally, announcing slides as the ‘hottest’ trend of the summer with versions from Gucci and Givenchy outselling trainers from cult brands like Common Projects and Comme des Garcons.

Unsurprisingly, Gucci’s GG Bloom slides took the top spot as the best selling product of the second quarter.

New entrants into the list included the small version of Chloe’s ‘Nile’ bag, which was the second-highest new entry and the only handbagsA handbag, also called purse or pouch in North American English, is a handled medium-to-large bag, often used by women, to carry personal items. to make the list.

While only two ready-to-wear items made the cut in the form of Gucci’s pussy bow silk crepe de chine dressA dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). and Diane Von Furstenberh’s Serafina dress.


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Gucci to Launch its First Ever Home Decor Line

Fashion fans pay attention because life is about to get a whole lot more Gucci.

Taking to Instagram, the fashion house has announced the launch of Gucci Décor – an eclectic collection of homeware items which customers can use to dress their own spaces.

As you’d expect the debut range encompasses creative director Alessandro Michele’s magpie attitude with everything from cushions and candles to chairs and wallpaper featuring a multitude of design motifs we have come to associate with his collections.

And, much like his DIY approach to fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. this is range that invites patrons to customise their living spaces with highly decorative items.

Fragrant candles and incense trays represent the lowest end of the price spectrum, costing approximately $190 (£145) with four different scents available: Inventum (a blend of damask rose and Taif rose); Fumus (birch mingled with orange leaves and beeswax); Herbosum (the fresh scent of tomato leaves mixed with basil and lemongrass); and Esotericum (the bitter aroma of Seville oranges, intertwined with jasmine, leather and salt).

Other smaller porcelain pieces of the collection are produced by Richard Ginori, the renowned Florentine company founded in 1735. Here, Gucci’s famed garden florals, ‘eye’ design, butterflies and bees are rendered on everything from crockery to candle holders.

Similarly, sumptuous cushions are decorated with designsDesign is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns).Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design. like roses, snakes and tigers and, while some are trimmed with tasselsA tassel is a finishing feature in fabric and clothing decoration. It is a universal ornament that is seen in varying versions in many cultures around the globe., all come with contrasting fronts and backs.

Finally, for those wanting to make a serious Gucci statement, the fashion house is also launching a range of unconventional wallpapers that come in silk, vinyl and paper. Designs include a postcard motif taken from the pre-fall 2017 collection and a floral pattern from fall/winter 2015-16.

Gucci Décor will be available to purchase online and at some Gucci and specialty stores starting in September.


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Gucci commits to going fur-free from 2018

The luxury fashion house will sell its remaining fur items in an auction with the proceeds donated to animal rights organisations.

Fashion giant Gucci has committed to being fur-free from next year, starting with its spring-summer 2018 collection.

The Italian luxury brand’s president and chief executive, Marco Bizzarri, announced the move at a talk at the London College of Fashion on Wednesday.

Mr Bizzarri said: “Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.”

As such, the brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul, which is a breed of domestic sheep.

Mr Bizzarri said the change could be made in part thanks to Gucci’s creative director, Alessandro Michele, who joined in 2015.

“I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time,” Mr Bizzarri said in a statement.

The fashion house’s remaining fur clothingClothing (also called clothes) is fiber and textile material worn on the body. The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies. will be sold in an auction with the money made donated to the animal rights organisation Humane Society International and LAV, an organisation that initiates legal actions to assert animal rights.

In a statement, Humane Society International president Kitty Block said: “Gucci going fur-free is a game-changer.

“For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion.”

As part of the change, Gucci will also join the Fur-Free alliance. This is a group of international organisations that campaigns for animal welfare and encourages that alternatives to fur are used by the fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. industry.

Joh Vinding, the chairman of Fur Free Alliance, said: “For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages. Gucci’s new fur free policy marks a game-changer for the whole luxury fashion industry to follow.”

In March last year, another Italian fashion house, Armani, announced it was going fur-free, joining other fashion brandA brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. committed to not using fur including Stella McCartney, Calvin Klein, Ralph Lauren, Hugo Boss and Vivienne Westwood.


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It was an intense, contradictory, and literally dark experience, this Gucci show. It was full of glitterGlitter describes an assortment of small, colourful, reflective particles that comes in a variety of shapes. Glitter particles reflect light at different angles, causing the surface to sparkle or shimmer. Glitter is like confetti, sparkles, or sequins, but somewhat smaller. Since prehistoric times, glitter has been made and used as decoration, from many different materials including stones such as malachite,galena,and mica,as well as insects and glass. Modern glitter is usually manufactured from plastic. and glam, ’80s shoulders, English tweedsTweed is a rough, woolen fabric, of a soft, open, flexible texture, resembling cheviot or homespun, but more closely woven. It is usually woven with a plain weave, twill or herringbone structure. Colour effects in the yarn may be obtained by mixing dyed wool before it is spun., Disney and Sega references, and all the recognizable multi-everything orchestration of retooled vintage with which Alessandro Michele has revived this brand as a powerhouse with global reach. Yet one of the most commerically successful designers in the world—perhaps the most—deliberately wanted to make it near-impossible to see his clothes. Strafing the audience with strobing spotlights in a cavernous, misty, half-lit hall full of replica antiquities, Michele essentially set out a manifesto for resisting the pressure to speed ahead, and to change what he does.

Beforehand, he had warned the press what was going through his mind. “When you see the show, you will see what I’m trying to do: I want to stay in my aesthetic,” he said. “When I’m working on the collection, I’m already thinking about the space, and the music and the light. I think it’s no longer time to just talk about the clothes. In the beginning, it was something that allowed me to reflect my idea of beauty. Now it’s more than beauty. It’s a state of mind. It’s an idea of community and a really deep expression.” The words in his press release spelled it out with even more emotional force: “Resist the mantra of speed that violently leads to loosing [sic] oneself. Resist the illusion of something new at any cost.”

The buildup to Michele’s immersive experience started with the invitation. Each guest was delivered a tin box, covered with what looked like occult symbols in gothic handwriting, which contained among other things a miniature set of black candles, and a pack of matches printed with the word hypnotism. At the show itself, Michele plunged his audience into a hangar-sized space set with Greek and Roman statues, effigies of Egyptian gods, and a fragment of an Aztec temple (they were props shipped up to Milan from the Cinecittà film studios, it transpired). Some people took their seats and found they were sitting next to a bandage-swathed mummy on the bench next door.

Perhaps one of the keys to Michele’s complex personality is that he lives and works in Rome, where layers upon layers of history, and the evidence of people who have lived before, are ever-present. Yet he’s also one of the fashion masters of the digital universe, communicating his visions brilliantly through Instagram campaigns, a friend of celebrities and gatherer of quirky creative people to the brand family. It’s perhaps no wonder that this omni-connected man channels the sensibility that everything, past and present, is going on at the same time. That’s what his collections look like. “To feel the contemporary,” he said, “I need to know that something was there before. I want to touch it.”

Michele’s friendship with Elton John was one of the touch points in this collection. David Furnish, who was front row, confirmed that Michele had been invited over to go through Elton’s archive of starry early ’70s glam rock stage clothes. “He has all the things Bob Mackie and Annie Reavey made,” said Furnish. “Elton loves Alessandro, and really appreciates what he’s doing.” A leather suit appliquéd with musical notes, a jacket with pom-poms, and the purple sequinned one embellished with lime green snakes were straight-up Elton homages. Not to mention the more outré pink satin clown suit with swooping pagoda shoulders.

Meanwhile, the sweater emblazoned with the words Never Marry a Mitford was another souvenir of a recent relationship Michele has struck up—this one with the Duke and Duchess of Devonshire at Chatsworth House, where Gucci this year sponsored the incredible “House Style” exhibition.

Michele has been intensely busy this year, to put it mildly. The exponential growth of Gucci is a phenomenon of our times in fashion; a game changer which is the envy of all luxury competitors. If there’s melancholy, dissonance, and noise in the way Michele put this collection over, well, maybe that’s an accurate reflection of the way the contemporary world feels, too. On the other hand, something else he said in passing reveals exactly the detail-mindedness that has proved such a raging success in every store and duty-free Gucci shop on planet Earth: “I’m trying to push the fact that fashionFashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers. is full of little things.”


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Gucci to Off-White, Street to Sequins—And the Return of the Fanny Pack: What Sold in 2017?

When Vogue asked five online powerhouses about what sold in 2017, there was confirmation of what we expected—Alessandro Michele is still the King Midas of Gucci; everything he touches is retailRetail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers’ wants and needs through a lean supply chain. In the 2000s, an increasing amount of retailing is done online using electronic payment and delivery via a courier or postal mail. Retailing includes subordinated services, such as delivery. gold, while the desire for Balenciaga knows no bounds—and more than a few surprises; who knew that the fanny pack would virtually obliterate the concept of the It bag? (Well, you, in all likelihood, since chances are you bought one.) And mazel tov to Virgil Abloh, because Off-White emerged as the label that really took off globally. Others, like Attico, Halpern, and a slew of quirky and less expensive bag labels, emerged as winners, too. In other words, it will go down as the year of the street, sequinA sequin /?sikw?n/ is a disk-shaped bead used for decorative purposes. In earlier centuries, they were made from shiny metals. Today, sequins are most often made from plastic. They are available in a wide variety of colors and geometrical shapes. Sequins are commonly used on clothing, jewelry, bags, shoes and many other accessories., and sneakers—and if we’re going to add a fourth “s” to that list, let’s recognize the rise, and rise, and rise, of the statement-making straw bag.

Which designers broke through for you in 2017?
A few of the brandsA brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others.[2] Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. we launched at the end of 2016—Magda Butrym, Attico, Gabriela Hearst—really came into their own for us in 2017. Petar Petrov kind of came out nowhere—we’d seen very little of Petar beforehand, he’d only done a few collections—and his very elevated wardrobing resonated well. And it was great to see the likes of A.W.A.K.E. and Rejina Pyo going from niche brands to doing their own runway shows. We challenged our women this year, things became a little more exaggerated and deconstructed, and they really responded to that. I’d add Jacquemus for that reason; you’re getting such a lot of fashion content for a price. And Ganni went from being a local Danish brand to one with global awareness; it’s had phenomenal growth in a short space of time, driven by social media. When something’s different and has a real point of view, where there’s something to talk about, it works.

What do you think has been the biggest transformation for fashion this year?
More than anything, this idea of personal style. In the past, we’ve shown women how to put things together in a more trend-driven way; now it’s how she is putting it together. That’s been powered by Gucci, this whole moving away from strict trend ideas and more to items and how to wear them personally. We are also seeing a lot more diversity in the industry, more labels from off-the-beaten-path destinations. A number of our new brands for 2018 are coming from the smaller Fashion Weeks, be it Stockholm or Copenhagen. We saw it first with the likes of Ellery or Magda Butrym, and those labels are surrounded by different influencers and women wearing things in a different way. It’s all less industry and inward looking. Right now, we’re really excited about Nanushka, from Budapest, which has a very different point of view, and Beautiful People from Japan—it’s so different, and it’s really challenging us to think about how we will display it online!
What trend, item, label surprised you in the way it took off?
I never thought I’d say the words “fanny pack” or “belt bag” again, I didn’t think we’d go there, but here we are. Again, it came from Gucci.


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