H&M:HOW TO STYLE THE BODYSUIT FOR SUMMER

Remember the classic business-in-the-front, party-in-the-back hairdo from the 80s? Say hello to its beautiful bodysuit cousin! The trick for this beachy outfit is to balance the open back with a midi or maxi-length skirt to keep it classy and show just the right amount of skin. Vacation-vibe jewelry with seashell details adds a nice summer touch. And don’t be afraid to color clash! Bright red sandals paired with the burnt orange bodysuit? Why not?Wearing high-waist pants often means you’re constantly adjusting the top, tucking it in and trying to get it to stay in a comfortable place. That’s why a flattering, black bodysuit is the perfect match for these breezy graphic-patterned shorts. A black faux leather belt with a gold buckle adds a nice finishing detail and teams great with tiny gold hoop earrings.Not into showing lots of skin but still want to look summery? Opt for a light color palette. The tight white bodysuit paired with super wide, beige pants creates a relaxed and flattering silhouette. Style the outfit with a cream-colored jacket tied around your waist (great to have at hand when the temperature falls after sunset) and a color-popping straw bag.

source:
https://www2.hm.com/en_us/life/fashion/the-tryout/how-to-style-the-bodysuit-for-summer.html

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H&M:LIFE’S A BEACH

Last year’s catwalks were showered with romantic ruffles, and this summer season they hit the beach. Flirty and romantic in dark red — frills add a feminine touch to your swimwear and will give your look something extra. Another runway favorite is the season’s big comeback kid: the tie-dye pattern. Drawing inspiration from the boho chic surfer squad of the 70s, this print is perfect for any beach day with its playful and laid-back origin. Orange has been the fashion elite’s go-to color over the last couple of seasons — and beachwear is no exception. Make a statement by going for a bright and bold hue, or keep your look pared-back, yet very modern, by opting for a rusty, burnt shade.Tired of the classic leo print? This season, It-girls choose another graphic animal for their favorite pieces: the zebra. On the beach, the black and white stripes make the perfect one-piece. And if you just can’t get enough of leo, its dots will appear in the water this summer as well, but in upgraded colors and sizes. It wouldn’t be fair to call stripes a trend — we adore them summer after summer, and swimwear in sky blue and white stripes is a safe bet for any beach day. Opt for a striped one-piece — a must-have in your summer wardrobe. Sporty, chic and easy to style with shorts or a skirt for a fashionable everyday look.If quirky and on-trend swimwear isn’t for you, the little black swimsuit will never do you wrong. Timeless from season to season, the solid two or one-piece is minimalistic and forever on-trend.

source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/lifes-a-beach.html

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H&M:THREE WAYS TO GLITTER THIS SUMMER

GET THE LOOK: HOT PINK GLITTER EYES.Sweet like candy – indulge in the beauty it-colour of the season and go pink!Start with your favourite base makeup routine, and shape your eyebrows with the Brow Perfector in the hue that best matches your hair colour. Then use the Eye Contour Brush and apply the pink eyeshadow Infinite Impact Eye Colour Kobai Azalea from the inner to the outer lid.Time to glitter! Apply the Glitter Mascara Liner in the pink hue Nebula on top of the pink shadow. Take it easy and let it dry before you start blinking too much. For this look all focus should be on the pink shadow and eyeliner, so be gentle with the mascara. Just a careful touch with the black Maximalist Mascara is enough. Gently brush Pure Radiance Powder Blush in Golden Peach on the apple of your cheeks and shade the colour Hot Pink along the cheekbone using the Sculpting Brush. The Cream Lipstick in Haute Pink under the Lip Shine in Mirage and some Tickled Pink Nail Polish will be the perfect finishing touch.Be a little bold and paint your eyes with inspiration from the beautiful night sky.Keep the brows natural with the Brow Perfector gel, and get started with the eye makeup by applying the Soft Kajal in Neptune Blue on the water line all around the eye. Continue to blend it in-between your lashes using the Eyeliner Brush. Apply the Infinite Impact Eye Colour in the colour Stargazer, using a brush that’s a little dense so the pigment enhances easily. We recommend the Eye Shadow Brush for this! Apply on the lid and outer V, and blend it with the eyeliner. Apply it under the eye as well, to frame the eye in a nice way.Continue with the Infinite Impact Eye Colour in Mesmerise Me and shade it on top of the blue shadow to the crease of your eye and inner lid. Move on to apply the lighter shade Over The Moon on top of the darker eyeshadows on the middle of your eyelid and up towards your brow bone using the Smudging Brush. Add a little eyeshadow in the inner corner of the eye too. Apply a thin line of the gold-coloured Glitter Mascara & Eyeliner Made Of Stars along the lash line from the inner lid to the outer lid. Finish the look with the Maximalist Mascara in Black on your lashes.Beauty hack! Use a paper towel and place it from the tip of your nose through the corner of your eye to the end of your eyebrow. Use your eyeshadow brush and gently apply what is already on the brush. This way you get the same angle on both sides of your cat eye shaped eyeshadow. Put on your favourite base and shape your brows in a natural way with the Brow Perfector. Then apply Drama Cream Eyeliner in Pitch Black on the waterline under the upper eyelash line, using an angled Eyeliner Brush. This way your eyelash line will look naturally fuller. Continue on to the silver liner by using the Curated Eye Pen in Silver Slate and gently trace under the lower lash line, from the inner corner to the outer V. Follow your eye shape and try not to make the line wider than the pen itself. When you’re done with the eye pencil, use The Glitter Mascara Liner in Moonstruck over it. Let it dry before moving around too much. Any glitter that gets in your lashes can be easily removed with some Eye Makeup Remover on a cotton bud. The lashes should be natural, but dark (we used Pure Definition Mascara in Black).

source:
https://www2.hm.com/en_us/life/beauty/experts-corner/three-ways-to-glitter-this-summer.html

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H&M:THE ULTIMATE SUMMER WARDROBE

he tunic is finally back! Copy legendary model Anna Klevhag by opting for an updated and more luxurious style in pure silk, and you’ll be set for both long days at the beach and late night poolside parties.No piece of clothing is more essential in your getaway wardrobe than a sarong. The versatile garment triples as a skirt, a turban and a throw-over for chilly nights. With a print inspired by ancient pottery and etchings of sculptures, this silk and Tencel™-blend garment partners perfectly with a terra-cotta swimsuit.Although the summer heat is approaching, we still have obligations (read: going to work) to fulfill. By now, we’re all familiar with Summer Fridays, and a pair of fluid beige pants with a wide leg and elastic waist is both comfortable and, of course, work-appropriate. Pair with an equally fluid silk shirt to achieve the ultimate sophisticated-meets-casual office attireSecond to the sarong, the caftan is the best swim cover-up there is. But the essential garment is so much more than just a cover-up. It’s airy and comfortable, but elegant and chic at the same time. Wear it over a swimsuit for a sophisticated beach look or layer it over a pair of pants for an eye-catching post-beach look.For all those lazy summer days, a great sundress is the go-to garment we all crave. When you want to spend minimal effort on getting dressed and maximum time under the sun, this flowy dress is the fastest option for waking up and taking on the day with zero time wasted on making sartorial decisions.The little black dress is as timeless as it gets. In contrast to fall, winter and spring, the summery take on the LBD comes in a cool and breathable linen-like material (in this case, the conscious natural fiber rami) but doesn’t lose any of its required features: daring — yet sophisticated — décolletage, voluminous sleeves and flattering draping.For your most glamorous evening plans, a printed slip dress with multiple side slits is the showstopper you need to invest in. Let the dress do the talking and wear it with simple shoes, delicate gold pendants and a pared-back beauty look.When temps rise and humidity makes wearing, well, anything at all feel unbearable, a pair of shorts, sandals and an airy white shirt are the superior solution. With big cuffs, a mandarin collar and made in a breathable linen-like material, the only thing cooler than this look is a dip in the ocean.Forget bright hues and bold colors. This summer, we’re going back to the roots with earthy tones of burnt orange, beige, bleached yellows — and mustard. Depending on how you style it, this elongated tunic can be worn by itself as a chic shirt dress, or tucked into pants for a more dressed-up look.

source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/the-ultimate-summer-wardrobe.html

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H&M:MASTERING THE ART OF DENIM LAYERING

Get maximum mileage with minimum environmental impact by updating your wardrobe with sustainably sourced denim styles. These perennial pieces have been mindfully made using materials that require less water, energy and chemicals compared to their conventional counterparts. In the case of denim, which is known to be particularly water and chemical-thirsty, this makes a considerable difference. And by caring for, mending and recycling your garments in a responsible way — prolonging their lifecycle and helping to close the loop — you’ll reduce their ecological footprint even further.Now, as for styling, our best advice is to not hold back. If double denim already feels like a no-brainer, why not go for triple. Make a high impact with spring’s low-impact pieces by opting for a mix of clean-lined shapes in slightly faded shades of blue, creating a modern denim uniform. Reach for a pair of wide-legged jeans with a loose, airy fit and raw-cut edge, and team with double-layered denim jackets for effortless perfection. As they say: all good things come in threes. The cool-and-conscious girl’s take on double denim is achieved through careful coordination. Think suit, but more innovative than your average Canadian tux, and pair an oversized jacket with matching loose-fitting pants in a spring-fresh nuance of white. The fashion-forward wear the versatile outerwear style casually thrown over a buttoned-up bleach-blue jeans jacket, and finish the look with chunky sneakers for a relaxed, street-credible vibe. The knee-length denim Bermudas are a chic and easy-to-wear relative to our favorite cycling shorts, and a perfect DIY that updates your wardrobe for the new season in seconds. For an off-duty take with a nod to the 90s, style the cut-offs with a transitional blue-wash shirt, sleeves rolled up, and a light denim jacket tied around the waist. Accessorize to match the laid-back staples with minimalist silver hoops and spring’s cool-and-comfortable platform sandals.

source:
https://www2.hm.com/en_us/life/fashion/the-tryout/mastering-the-art-of-denim-layering.html

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H&M:3 WAYS TO WEAR THE TIE-DYE TREND

Some garments transcend trends, and indigo blue flared jeans are definitely one of those forever pieces every woman should have in her wardrobe. Paired with a partly tucked tie-dye shirt and a chain belt, the classic shirt-and-denim combo is given a playful update.The fastest way to earn a high fashion score is spelled print clashing. Wearing a tie-dye dress underneath a neon-checked blazer makes the perfect look for the most exciting evening plans. Cross a third trend off your checklist (you have one of those, right?) by opting for transparent details.Tie-dye is the perfect print if you want to bring the beach back to the city. This sarong-style skirt partnered with flip flops conveys the perfect laid-back beach vibe. Got meetings to attend? Throw on a white blazer and make this super summery look completely work appropriate.

source:
https://www2.hm.com/en_us/life/fashion/the-tryout/3-tie-dye-looks-to-die-for.html

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H&M:THE MAGIC OF MADRID WITH MARÍA BERNAD

The first thing María Bernad noticed and loved about Madrid was the light. Being born in the south of Spain, the 24-year-old stylist, designer and fashion influencer came to Madrid two years ago — and fell completely in love.“Madrid has the most amazing light, and the most beautiful buildings. I grew up in the middle of nowhere outside Alicante, and Madrid is a big city — but it’s still so warm and welcoming. And inspiring! It’s literally the place where all the creative people from the rest of Spain — artists, music groups, designers — come together. Madrid is like home to me now.”In her apartment in the Alonso Martínez area, the wardrobe hides vintage finds, designer diamonds and lots of shoes. And maybe some dark memories from the past?“I have never told anyone in fashion this, but when I was a teenager I was emo. Black short hair with a fringe, band t-shirts, lots of chains and black eye makeup. It’s a completely different style from how I dress now, but in some ways it’s still the same. I’m still being myself, playing with clothes and accessories. Some weeks when I’m working a lot I still dress only in black, other weeks I’m more colorful. My style is eclectic.”She’s a true style icon herself, but when it comes to her own muses in fashion, María Bernad looks elsewhere. Her icons are artists and painters, like the American modernist Georgia O’Keeffe, or the interior designer and New York legend Iris Apfel.“I always find more inspiration in art than in social media. You can’t find anything new on Instagram. I’d much rather go to a museum and look at 200-year-old paintings and be inspired by the colors or the composition.”

source:
https://www2.hm.com/en_us/life/fashion/everyday-icon/the-magic-of-madrid-with-maria-bernad.html

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H&M:3 TIE-DYE LOOKS TO DIE FOR

Some garments transcend trends, and indigo blue flared jeans are definitely one of those forever pieces every woman should have in her wardrobe. Paired with a partly tucked tie-dye shirt and a chain belt, the classic shirt-and-denim combo is given a playful update.The fastest way to earn a high fashion score is spelled print clashing. Wearing a tie-dye dress underneath a neon-checked blazer makes the perfect look for the most exciting evening plans. Cross a third trend off your checklist (you have one of those, right?) by opting for transparent details.Tie-dye is the perfect print if you want to bring the beach back to the city. This sarong-style skirt partnered with flip flops conveys the perfect laid-back beach vibe. Got meetings to attend? Throw on a white blazer and make this super summery look completely work appropriate.

source:
https://www2.hm.com/en_us/life/fashion/the-tryout/3-tie-dye-looks-to-die-for.html

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H&M:HOW TO STYLE THE CYCLING SHORTS TREND

Tucking a knitted top into a pair of figure-hugging cycling shorts might sound like a terrible idea in theory, but in practice it’s the perfect way to take spandex pants from sporty to chic. Partnering black cycling shorts with neutral colors like beige, light gray and cream keeps the look minimal and fresh. Complete the outfit with big silver hoops. Biking shorts at the office? Sure! A blue striped shirt dress adds a crisp and more dressed-up feeling to the sporty pants. Try tying the dress in a different way for a more interesting look — you’ll want to show off the shorts in the front and cover them in the back. Pair with a raffia and leather detailed bag to make the look the perfect mix of vacation vibes and city life. Adding volume to either the upper or the bottom part of the body while keeping the other part slim creates interesting — and flattering — proportions. Opt for a puffy blouse with voluminous sleeves to balance the slim-fitting cycling shorts, and don’t be afraid to put on those high heels! A big black hat adds just the right amount of flamboyance to an otherwise toned-down outfit. When paired with the right accessories, cycling shorts can become a chic option for a cocktail party in no time.

source:
https://www2.hm.com/en_us/life/fashion/the-tryout/how-to-style-the-cycling-shorts-trend.html

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H&M:#HMLEAGUE: GET INSPIRED BY OUR 23 AMBASSADORS

Exclusive events, previews of new collections and — most of all — a year-long series featuring the group of 23 influencers curating, styling and creating content wearing their favorite trend pieces and most loyal wardrobe heroes from H&M. The official launch of the #HMLeague takes place during the first weekend of festival season, but in order for you to be in the know (and get your Instagram up to date!) we’re introducing the fun, inspirational and super stylish group today.A former marketing executive, Brittany’s effortless style that mixes both affordable and luxury fashion has rallied over 1 million fans on Instagram. Brittany’s roots are in LA with her husband and young daughter.Ellen graduated with a BA in Theatre of Arts & Film with an emphasis on Costume Design from the University of Southern California, which sparked her interest in storytelling through fashion. Her edgy, contemporary style is the perfect mix of youthful rebellion and tailored refinement.Jessi is a singer and dancer who has toured with Danity Kane and worked with Jive Records and Warner Bros. Records. Outside of this, through her social content, Jessi’s audience looks to her for advice on beauty, home décor, fashion, and being a mom. As a former fashion marketer and buyer, Jill has used her talents to build a creative space with a strong online presence. A southern California native, much of Jill’s inspiration stems from her world travels, west coast culture, and downtown vibes. Standing at just 5 ft tall, Hang explores life joyfully through smoothies, home décor, makeup, and playing dress up. She takes her fans on a fun journey of embracing individuality, pushing boundaries, and living more vibrantly. Couple Brock Williams and Chris Lin inspire their fans through their approachability, likeability, and their obsession with pizza and diet coke. They were pioneers in the men’s fashion space and they are now leading the charge to normalize skincare for men and by challenging gender norms and misconceptions about masculinity.Quigley, aka Casey Potter Carlson Goode, moved to Los Angeles from Minnesota in 2011 to pursue a musical career after being a semi-finalist on Season 8 of American Idol. Now, she uses her voice and lifestyle driven content to inspire mindfulness and to live with an open and full heart.Kayla Jones is from Princeton, New Jersey and is a signed curve model with Wilhelmina Models. Growing up, she struggled with her confidence but now uses her platform to make people laugh, find beauty in their individuality, and to do whatever makes them happy. Oriane is a fashion and lingerie obsessed West African and French influencer who loves to challenge fashion and play with different styles and materials. She believes that fashion is art and that you have to be open-minded and love experimenting with it all!

source:
https://www2.hm.com/en_us/life/culture/inside-h-m/hmleague-get-inspired-by-our-23-ambassadors.html

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