H&M:H&M CONSCIOUS EXCLUSIVE FW19 CELEBRATES TEN SEASONS OF SUSTAINABLE FASHION

The mood in the H&M Conscious Exclusive FW19 collection is clear: get set to dress up! Suffused with the heady glamour of mysterious balls and dazzling parties from a bygone era, the collection fuses sumptuous after-dark sartorial hits with versatile wardrobe binders — and all through the lens of more sustainable fashion.
“The Conscious Exclusive collections at H&M have each been groundbreaking in their own way, so it’s very exciting to present our tenth collection, which proves that innovation never ceases: this season it incorporates recycled brass, recycled zinc and TENCELTM X REFIBRATM Lyocell, an exciting Lyocell fiber partly made from waste cotton, for the very first time. We are thrilled, too, that many of the innovations we have debuted with our more sustainable line have since been incorporated into our other fashion lines across the business. It’s vital that H&M keeps pushing the boundaries of future-facing fashion, proving to the world that glamour and sustainability go hand-in-hand,” says Ann-Sofie Johansson, creative advisor at H&M.
Romantic dresses play a starring role in this second edition of the Conscious Exclusive collection in 2019: the China blue rose-printed jacquard prom dress and the floor-sweeping dusty pink tulle gown are all-eyes-on-me statement pieces next to sequined harlequin-patterned, ribbon-tied minis – all made from recycled polyester blends. Meanwhile, a sumptuous velvet recycled polyester suit with an embellished belt is as versatile as pretty lightweight knits in blends made out of TENCELTM Lyocell fibers and wool; and a beaded cape made partly with recycled glass beads, a ruffled velvet top made from recycled polyester, and a selection of exquisite hair pins made with a mix of recycled zinc and brass promise a super-spangled, scene-stealing effect.
“The starting points for the FW19 Conscious Exclusive collection were mysterious masquerade balls that took place in the 1960s. We were thinking about dazzling, one-off events where the anticipation in the build-up only increases the pleasure. We wanted to create special pieces that will stay in your wardrobe for years to come thanks to their endless versatility. Our customers will find that each piece can be styled according to their personality and mood; we hope these clothes are cherished and invested with many happy memories of glorious evenings spent having fun,” says Ella Soccorsi, designer at H&M.
About H&M Conscious Exclusive
Conscious Exclusive is a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of more sustainable fashion with a focus on development and innovation. This season, along with recycled polyester, organic cotton and recycled glass, H&M introduces recycled brass and zinc, and TENCELTM X REFIBRATM Lyocell fibers, for the first time.
The FW19 Conscious Exclusive collection will be sold at hm.com and in selected stores starting September 26

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/h-m-conscious-exclusive-aw-2019.html

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H&M:YOUR NEW FALL WARDROBE

LUXE LAYERING
Camel, cognac, chestnut… No color palette is more fall than this one, and for AW19 we want to wear every shade of brown at once; layering super-soft turtlenecks under super-soft ponchos and tucking roomy pants into slouched-down thigh boots.

THE IT COLOR
If brown is fall’s forever color, light blue is its up-and-comer. Dressing for impact? Go head-to-toe. The key is to play with different materials — silk, cashmere, chunky knitwear — and wrap it up (pun intended) with an oversized scarf.
THE DREAM COAT
Classic, yet on trend. A long wool coat is a staple in every fall wardrobe. With its oversized lapels and sharp cut, this dream coat delivers a strong silhouette, which is best paired with thigh boots.
THE EVERYDAY UNIFORM
The fastest route to take your silk shirt from summer to fall? Layer it underneath a fine-knitted top or turtleneck. Merging fall’s classic color scheme — burgundy and beige — with pale blue makes this fall favorite feel fresh.
THE GLOVE GAME
The devil is in the details, and this season is all about putting classic ladylike accessories front and center. The latest item to be upgraded from detail to hero is the classic premium leather glove. Layer your pair over the sleeves of dresses, sweaters and, yes, even blazers.
THE TUCK
No, Drag Race fans, we’re not talking about THAT KIND of tuck. The tuck we’re referring to is the season’s most sought-after style: tucking high-waist pants into slouched-down shaft boots. Make your look stand out even more and double up with the perfect rib-knit tucked into your pants, too.
THE STATEMENT SUIT
Sometimes, all we want to do is turn it up. When you’re not in the mood for dazzling, over-the-top evening gowns, a luxe suit is the next best thing. This season’s favorite comes with contemporary details like slit sleeves and unexpected buttoning. Pop your shirt collar to add a carefree appeal.
IN (SENIOR) STYLE
Imagine coming to your grandmother’s house: antique furniture, boiled sweets, crossword puzzles — and a wardrobe full of cardigans and calf-length dresses. It’s about time we draw inspiration from her! Layer a balloon-sleeved cardigan over a color-matching silk dress, but take one (big) leap away from senior style and pair the timeless look with over-the-knee boots.
THE ALL-ROUND PIECE
Evidently, fall is all about earthy tones, but strong accent colors are a necessary addition. The season’s coziest must-have, the heavy knit turtleneck, comes in fuchsia and is best partnered with a color-clashing bottom.

Source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/your-new-autumn-wardrobe.html

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H&M:INTRODUCING H&M STUDIO F/W 19

When developing H&M Studio, the brand’s most fashion-forward capsule collection, a dedicated team based out of the Stockholm atelier has designed a line for women who dress for themselves and embrace the magic in everyday life. Accordingly, the campaign is photographed in the endlessly energizing – and magical – streets of New York.
“We were inspired by the notion of finding the magic in the everyday. Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element too. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and will last for years to come,” says Angelica Grimborg, H&M Studio Concept Designer.
The collection’s key pieces — that convey Angelica and the team’s notion — include a strong-shouldered Italian wool coat, a tailored wool suit, tailored leather pants, padded down nylon outerwear, knee-high boots, and an array of elegant blouses and recycled polyester dresses, all in an autumnal color scheme (with a few punches of tomato red and acidic yellows) alongside whimsical prints inspired by magnetic fields.
Although developed in the Stockholm atelier, stylist Ludivine Poiblanc collaborated with the design team as a creative consultant.
“This collection is a celebration of the modern woman. She is deeply free, empowered and stands up for what she believes in. She dresses for herself, which translates as a mix of classic shapes with more avant-garde pieces. We chose to photograph the collection on the bustling streets of New York – a melting pot of energy and diversity – to represent this spirit of freedom, strength and energy,” says Ludivine Poiblanc.
H&M Studio FW19 is available online and in selected stores worldwide starting September 5.

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/introducing-hm-studio-aw-collection-2019.html

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H&M:3 WAYS TO WEAR HOUNDSTOOTH

SPORTY, YET ELEGANT
The fastest way to dress down the classic houndstooth pattern is by adding a sporty vibe. Matching a crisp white windbreaker set with a houndstooth-print roll-neck top transforms the ladylike pattern from elegant to cool. Partner with grungy boots in black and white.
SWEATER WEATHER
Let’s ditch the classic, feminine way of wearing houndstooth and style it in a masculine, modern and maximalist way instead. How? By working with layers and mixing different houndstooth patterns. Complete the look with a pair of chunky sneakers.
BORROW FROM THE BOYS
The boyfriend blazer has been big in trend the last seasons, and this fall we steal our pants from the boys as well. And since brown is the new black, this oversized houndstooth two-piece, paired with a splash of retro orange, is the perfect outfit for the fashion girl this season. Are three trends not enough for you? Add some hair clips for an even more modern look.

Source:
https://www2.hm.com/en_us/life/fashion/the-tryout/3-ways-to-wear-houndstooth.html

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H&M:EASING INTO FALL

Based in Oslo, but often off to explore a new city, photographer Maria Van Nguyen (also a fashion designer and art director) captures the beauty of this world through her wandering lens. Her eye is drawn to motifs found in nature and architecture; spaces she says are filled with emotions that set things into perspective. We asked her to share some thoughts on aesthetics, inspirations, and what quality means to her in life and fashion.
“Like my mind, my aesthetics are calm, poetic and emotional. I’m confident in the way I dress, and feel at ease in understated, classic and relaxed garments in natural tones and materials.”
“To me, quality fashion means garments that are comfortable, timeless and long-lasting. It’s products that you value and treasure for years, and in return they make your life easier, allowing you to go about your day.”
“I’m attracted to light, both physically and metaphorically. As a photographer, I look for quiet scenes and will veer off to the side streets to observe the beauty of the mundane. I aim to capture moments that are relatable, as a reminder of how we are all connected.”
“When I travel, I spend a lot of time at museums, walking through the streets, or posted up in parks – just observing.”
“Quality in life means making time for solitude – hearing your own thoughts, expanding your knowledge, and spending time in nature. It’s being present while giving full attention to your closest ones and nurturing your relationships.”
“Nature is life. Nature is inspiration and guidance. Nature gives us perspective and allows us to reconnect with ourselves and our thoughts when we feel lost.”

Source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/easing-into-autumn.html

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H&M:3 WAYS TO WEAR HOUNDSTOOTH

SPORTY, YET ELEGANT
The fastest way to dress down the classic houndstooth pattern is by adding a sporty vibe. Matching a crisp white windbreaker set with a houndstooth-print roll-neck top transforms the ladylike pattern from elegant to cool. Partner with grungy boots in black and white.
SWEATER WEATHER
Let’s ditch the classic, feminine way of wearing houndstooth and style it in a masculine, modern and maximalist way instead. How? By working with layers and mixing different houndstooth patterns. Complete the look with a pair of chunky sneakers.
BORROW FROM THE BOYS
The boyfriend blazer has been big in trend the last seasons, and this fall we steal our pants from the boys as well. And since brown is the new black, this oversized houndstooth two-piece, paired with a splash of retro orange, is the perfect outfit for the fashion girl this season. Are three trends not enough for you? Add some hair clips for an even more modern look.

Source:
https://www2.hm.com/en_us/life/fashion/the-tryout/3-ways-to-wear-houndstooth.html

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H&M:RICHARD ALLAN X H&M: WEARABLE ART

London in the Swinging Sixties, who doesn’t dream of going back in time? The post-war era gave birth to a period of revolutionary change, as young creatives in the British capital embraced the radically new. This was a time of Mary Quant and The Beatles, where everything was permitted – short hair and shorter hems, psychedelic music and independent style.

In this time of huge flux and energy, designer Richard Allan brought a passion for color and avant-garde patterns to the simplest and most elegant of platforms: the silk scarf. First studying silk in Lyon, the hype around Allan grew throughout his ten years as Design Director at Jacqmar, the ‘it’ silk scarf brand of the time. In 1962, aged only 30, he decided to launch his own business. Allan’s independent vision was one that transcended time, while being distinctly of it. The designer produced rich decadent colors and energetic patterns, offering creative urgency within the perfectly poised and refined boundaries of a silk square. From the moment they debuted, Richard Allan’s scarves were a smash hit. His work gained avid devotees across generations and the cultural landscape, from bohemian hippies through to the royal family, and leading French couturiers such as Saint Laurent and Schiaparelli.
Relaunching the brand in 2014, his daughter Cate Allan has continued to champion and evolve the legacy of her father, bringing a passion for vivacious and flamboyant style to a new generation. Through the collaboration with H&M, Richard Allan’s signature prints and colors make the leap beyond the square to a whole new collection. We caught up with Cate to discuss the eternal power of the 1960s, the beauty of color, and the eternally versatile medium of the silk scarf.

WHAT DO YOU THINK MAKES THE 1960S SO FASCINATING AND POWERFUL, EVEN TODAY?
“The 1960s offered this opportunity for new and innovative ideas in fashion, and it broke the mold in terms of pre-war perception. London became a hotbed of radical thinking, where the future was a new land, not a shadow of the past. Where so much had been destroyed, there was a blank canvas on which to paint a better future. It was an explosion of ideas, of color, and design. I do think that’s why it resonates, why it was so powerful.”
HOW DID YOUR FATHER FIND HIS WAY TO SCARVES AS THE MEDIUM TO INVESTIGATE PRINTS AND PATTERNS, AND BRING THAT ENERGY TO HIS AUDIENCE?
“He always worked in silk, his training was in silk, and then at Jacqmar he specialized in scarves. In that period, silk scarves were very popular. With dad’s, they’re works of art in themselves. They add a flash of inspiration to an otherwise plain background. Silk is not only lovely to wear, but it takes dye easily, so it gives color a kind of luster which is not as achievable on flatter surfaces. If you look at silk, and you look at color on silk, it refracts and moves light.”

SO THEY BECOME MUCH MORE LIKE WORKS OF ART THAN ACCESSORIES?
“Absolutely. There are a multitude of ways in which a scarf can be worn and tied, it’s an object that’s very adaptable to creative use. You can wear it in a simple form, but it’s perfect for carrying colorful design, allowing for a range of expressions. It’s wearable art.”
THE COLORS AND THE PATTERNS OF RICHARD ALLAN’S WORK ARE SO DISTINCTIVE, WHERE DID HE LOOK FOR INSPIRATION?
“His inspiration was in whatever caught his eye. One design that we have, ‘Elegance,’ is a scribble pattern that holds itself into the corners. That was the way ribbons on ballet shoes could cascade onto the floor as they’re unbound. You can imagine the ribbons. Things just like the abstract falling of autumnal leaves. One that H&M uses is a pattern called ‘Piccadilly,’ which is really those neon displays of the period. He saw lines and designs in the forefront of his vision, in terms of what he was looking at. If he saw the lines of a sports car or the architecture of a building or a detail of a painting, he was really enthralled by the subject. Whether it was the avant-garde, the contemporary, or the historic.”

WHAT WAS HIS FAVORITE COLOR?
“He always said it was ginger. That would range. Ginger nut like the cookie, that was the favorite. But there was a range from dark spice, which he quite often paired with black and white, and then that would go through to a burnt orange, which maybe he’d pair with deeper reds and pinks. A bit more gorgeous together. And for a classic look, he’d do a bitter orange with a very very dark navy.”

DID HE DRESS VERY COLORFULLY?
“He wasn’t flamboyant at all. He was very beautifully dressed. He took care. So with suits, he’d be classically dressed and he would wear beautiful ties. There was a menswear designer called Mr Fish and he used to like Mr Fish ties.”
THIS COLLECTION FEELS TIMELY, GIVEN THE RECENT OBSESSION WITH COLOR AGAIN.
“There is an absolute joy of being in incredible color, and merging different colors – the not so obvious combinations. It really gives a buzz.”

WHAT ARE YOU MOST EXCITED ABOUT WITH THIS COLLECTION?
“Not only does it allow for a creative reimagining of Richard Allan prints and colors to be taken off a square and created in clothing form, allowing the designs to be used in new and fresh ways, but it’s also bringing Richard Allan to a totally new audience. H&M have kept a lot of the original colorations. While these colors fit with the current fashion palette, they also resonate from the sixties, which enhances the sense of the period. At the same time, it’s reinventing the patterns to create a totally new and fresh collection. I love what they’ve done.”

WHAT WOULD YOU LIKE AUDIENCES TO TAKE AWAY FROM THE COLLECTION?
“Enjoyment. Richard Allan designs are created to inject a sense of pattern, color and pleasure into life. We all need that. For this collection, we went through hundreds of pieces. Looking at all archive prints, and lots of archive colors as well. H&M loved the whole package, and that was so much part of my father’s approach. It wasn’t just the design, it was the color too.”

AND IN TERMS OF THE BEST WAY TO WEAR A RICHARD ALLAN DESIGN?
“One way – with style!”

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/richard-allan-x-h-m-wearable-art.html

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H&M:THE BOLD, THE BRIGHT AND THE BRILLIANT

GET THE LOOK: THE PURPLE VIBRANT LIP
Be a little brave — but keep the edges soft.

YOU’LL NEED:
Cream Lip Colour (shade: Orchidding Me)

Wearing a daring lip is all about finding the color you like — but also the texture. Be a little brave and try a shade that’s a little off for your skin or hair color, and go for a creamy lipstick that is neither too matte nor too glossy. Aim for a look with soft edges, and use your finger to even out the lipstick edges when you have applied it and have the shape ready. This makes the lipstick look natural, even though it’s in the daring color (with the amazing name) Orchidding Me.

GET THE LOOK: THE MATTE RED CLASSIC
The most classic lipstick look of them all — version 2.0

YOU’LL NEED:
Matte Lip Colour (shade: Head Over Heels)
Sugar Lip Scrub
Retractable Lip Brush

A red lip made matte is a great way to add some edge to the most classic lipstick look of them all. When choosing a dry texture, it’s always a good idea to do some scrubbing before you go. Use the Sugar Lip Scrub to get rid of all the dry patches that can make your lipstick look uneven. Then apply the Matte Lip Colour in the shade Head Over Heels to your natural lip shape, before filling in the outer edges of your lips with a Retractable Lip Brush. Make the edges super sharp — maybe even exaggerate the shape a tiny bit.
GET THE LOOK: SHEER GLOSSY LIP
Let your summer skin talk with subtle lips.

YOU’LL NEED:
Sheer Lip Colour (shade: Mad About You)
Lip Shine (shade: Bermuda Sand)
Control Chic Mascara (shade: Black)
Do-It-All Stick (shade: Rose Coral)

Is the daring purple or the classic red a bit too much for you? Don’t worry – you can never go wrong with light lips in the summer. A warm, natural, peachy hue is easy to use and to apply on the go. To get a super shiny, moist effect, we used the Sheer Lip Colour in Mad About You under the Lip Shine in Bermuda Sand. With a subtle lip, go for a chunky mascara look using the Control Chic Mascara and a natural flushed feeling using the Do-It-All Stick in Rose Coral.

Source:
https://www2.hm.com/en_us/life/beauty/experts-corner/the-bold-the-bright-and-the-brilliant.html

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H&M:LONDON CALLING WITH SUSIE BUBBLE

“You can’t be bored in London,” Susie Lau, aka Susie Bubble, says and recites the most cliché — yet still accurate — quote about her city: When you’re bored of London, you’re bored of life.

Susie Bubble is an industry powerhouse, designer darling and the original blogger. Since launching Style Bubble in 2006, Susie’s thoughts on fashion have ascended from bedroom blogging to internet phenomenon, and turned her into a style icon along the way.

“I started Style Bubble during the first era of self-publishing, in the spirit of setting up MySpace pages and experimenting with HTML. It was very geeky and I never expected anyone to read or view the content, but I made amazing friends online, and it just grew.”

“I’m trying to keep the great essence of the fashion industry alive and there are a lot of super creative people using fashion as social and political commentary. Those voices keep me doing what I’m doing,” she says about what motivates her.

Being a blogger and influencer in 2019 entails being on the move all the time, and Susie Bubble hasn’t spent more than two consecutive weeks in London this year. She would still never consider moving anywhere else.

“I grew up here, I’ve been here all my life, and I love seeing the changes happening from decade to decade. There’s something very constant with London — conversations with cabbie drivers, English breakfast at grim cafés — and so many things that are constantly changing. I love the contrast.”
Susie Bubble’s style doesn’t discriminate against any garment. She’ll go from grungy to girly to bursting in color to minimalistic to layered in print-heavy pieces. The one thing her style isn’t — is boring. “I’ve never been afraid of weird combinations!” she proclaims, recalling how her fashion interest first sparked when she, in her early teens, discovered DIY tie-dying and Camden’s never-ending supply of secondhand shops.

Her favorite style from H&M? A vegan leather two-piece layered over a shiny roll-neck sweater partnered with chunky sneakers and a croco-print circle bag.

“I’ve always been very into matching things, and this set is strangely casual and a surprisingly easy way of wearing faux-leather.”
Hair clips and a hairbrush to keep the trademark fringe in place, eye drops, lip balm, compact powder, cash, and a healing crystal. “The crystal is a recent addition. I’m not a very spiritual person, but I carry it with me as a reminder of an amazing conversation I had with a friend.”
FOR BRUNCH…
The Good Egg
“It’s close to my house and it’s perfect for an indulgent brunch. I could eat at The Good Egg every day. They have amazing eggplant with tahini, amazing sandwiches, and babka.”

FOR KEEPING THINGS ORGANIZED…
Present & Correct
“I’m a sucker for stationery and this tiny old-fashioned shop has all the trinkets — pens, letters, envelopes — and other little things I love. I always buy a lot of small items there.”

FOR INSPIRATION…
William Morris Gallery
“I love all things William Morris, both the patterns and the man. This gallery is dedicated to his work and often hosts exhibitions putting his prints into context. It’s also connected to a park so I can have my experience and my daughter can have hers.”

FOR SPICY SICHUAN…
Kaki
“This place is legit. It’s a converted pub that has some of the best Chinese food in all of London, and I always bring my fashion friends who also love spicy food. We revert to Chinese a lot because there’s so much variety.”

FOR A SECRET GREEN SPACE…
Culpepper Community Garden
“London has so many little green pockets. Culpepper Community Garden is right in a busy neighborhood but feels very secluded and secret. It’s a great place to meet up with someone and watch the locals who tend it.”
SOMETHING ABOUT YOU NO ONE WOULD EXPECT?
“That I’m a neat freak! I like to keep thing perpendicular, placing things in a right angle to each other.”

MOST PRIZED POSSESSION?
“Old photographs. I have a whole box of them under my sofa. Polaroids, letters and other things I’ve accumulated over the last ten years that I would never ever throw away.”

THE FIRST JOB YOU EVER HAD?
“Silver service waitressing at Arsenal Football Club. I did it to fund my fashion habit but ended up becoming a hardcore soccer fan.”

THREE THINGS YOU LOVE?
“Insanely salty food, extra nails and being able to stay curious all the time.”

WHEN DO YOU GET NERVOUS?
“Public speaking makes me a little bit nervous. Also, being told off, it makes me really embarrassed and hot.”

MOST PLAYED SONG ON YOUR SPOTIFY?
“Transatlanticism by Death Cab For Cutie. I love the American indie era post, post, post grunge.”

SOMETHING EVERYONE SHOULD TRY?
“A new cuisine at least once a month. Food is a window to other cultures and the best way to find out what a place is all about.”

BEST GIFT YOU’VE EVER RECEIVED?
“It’s cheesy, I know, but it’s the gift of life. Being able to have a child is something I never took for granted.”

BEST GIFT YOU’VE EVER GIVEN?
“A massive jar of paper stars. It was very popular in Hong Kong when I was a kid, and I folded 500 puffy stars and gave them to my best friend when we were 12. Giving someone a jar of puffy paper stars means you really love them.”

WHAT WOULD YOU CHOOSE AS YOUR LAST MEAL ON EARTH?
“My mom’s food! I would want her to make all of my favorite Chinese dishes, especially her braised mushroom and chicken dish, dumplings and wontons.”

Source:
https://www2.hm.com/en_us/life/fashion/everyday-icon/susie-bubble-in-h-m-s-best-new-trends.html

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HM:VACATION MODE IN MONTENEGRO WITH TARA EMAD

“I love how Montenegro contrasts so radically from my day-to-day life in Egypt. Cairo is very busy, there’s noise 24/7, people and traffic. It’s where I grew up and I love it, but when I come here I can just… breathe.”

Rising actor, model and Instagram superstar Tara Emad (1.3 million followers can’t be wrong!) has just spent a day showing us the very best of Montenegro. Being here, in her mother’s home country, helps the 26-year-old star to relax and rewind. Her career is in full bloom in Africa and the Middle East, with campaigns for fashion and beauty brands and movie and TV roles succeeding one another.

“I’ve always wanted to act. I can’t even remember a time when that wasn’t my dream. As a teenager I got a lot of modeling jobs. Being in front of the camera taught me how to move and what looks good or not on film, but my acting career was still slow. I was always auditioning but never got any parts. So I decided to take some acting classes.”

The training paid off. Today her agenda is full of acting. She has just finished a short film which is being submitted to film festivals, and the premiere of the thriller action movie ‘The Blue Elephant 2’ in August, where she plays a true badass, is coming closer. She’s aiming at making it in Hollywood soon.

But first: vacation. Her holiday style is relaxed yet stylish, and she finds inspiration for both her work and her wardrobe on the streets.

“I love people-watching, seeing the details that make a person who she or he is. It’s so fascinating. I always carry paper to scribble down things about people I see on the street. Sometimes I probably come off as a bit scary — but it’s so useful in my work, to feed my mind with all these characters.”
“I’m completely lost without my notebook and my calendar. People keep telling me to start taking notes on my phone instead, but it’s just not the same. I just love the feeling of writing things on paper, smelling a book or sending a postcard. It’s grounding to me. I also always bring my passport in my favorite passport wallet, a lip balm, a blusher, a hairband and something to read.”
Tara travels light, but some garments are essential in her luggage.

“This flowy dress is perfect for strolling the city of Kotor – as are the sandals. I almost never wear heels. Instead I go for sneakers or flats, so that I’m able to walk far or go for a spontaneous climb up the stairs to St. John’s Castle.”

“I love dressing in creamy shades of white, maybe because it’s a palette that represents new beginnings. My mom is constantly nagging me about wearing more colors. ‘Stop buying the white stuff!’ But when I do buy something colorful I end up not wearing it. I just like the freshness that the lighter shades give to my appearance.”

FOR A CALMING BOAT RIDE…
Lake Skadar
“My aunt and uncle have a summer house here, and I came here all the time as a kid. Every time we drove to the sea we had a pit stop at the cottage. The lake is massive and so beautiful, and when you take the boat to the middle of it you see nothing but the water and the mountains.”

FOR COFFEE WITH A VIEW…
Restoran Niagara
“Twenty minutes from Podgorica there’s a café next to a canyon, and in the spring and early summer the canyon turns into a river, creating a beautiful waterfall. It’s the perfect place for a coffee break.”

FOR A CITY HIKE…
Gorica Park
“This place is really something special. Gorica Park is like a mini forest with a mini mountain right in the middle of the capital. The nature is amazing! I love to come in the morning or in the evening, for a quick hike or run.”
SOMETHING ABOUT YOU THAT NO ONE WOULD EVER EXPECT?
“I bake amazing bread! After years of training, I can finally make artisan bread that everyone I serve it to loves.”

MOST PRIZED POSSESSION?
“For my last birthday my mom bought me a classic piano that I’ve been dying to have. It’s definitely my dearest possession.”

THE FIRST JOB YOU EVER HAD?
“I was booked for a TV commercial when I was 9, but before the shoot I got chicken pox and looked like a dalmatian. I was sure this was my big chance and that if I missed it, I would never make it as an actress, so I got my mom to drive me for hours to do the job anyway. When we arrived it turned out I wasn’t the star of the commercial, I was more like the extra of the extras, a person standing at the end of the street, barely visible to the camera.”

THREE THINGS YOU LOVE?
“Animals, nature and family bonds.”

WHEN DO YOU GET NERVOUS?
“I get anxious when I’m doing all things spotlight-related. I’m really an introspective person who likes to observe things from a distance.”

MOST PLAYED SONG ON YOUR SPOTIFY?
“Let it All Go” by Birdy + Rhodes.”

SOMETHING EVERYONE SHOULD TRY?
“Traveling alone. It teaches you so much about yourself, and pushes you to love who you are. It has been eye-opening to me, to find out what I want to do when I don’t need to adjust to other people.”

BEST GIFT YOU’VE EVER RECEIVED?
“Can I mention three things? The classic piano, a ring from a very famous Egyptian jewelry designer and a piece of land in the Montenegro ecovillage Brezna. I am planning to build a house there soon.”

BEST GIFT YOU’VE EVER GIVEN?
“Ever since I was a child I have been writing letters to my entire family. I just found some of them here in Montenegro, and it was amazing to go back in time together with my aunt and cousins. It’s priceless to give someone a thought from the other side of the world every now and then.”

WHAT WOULD YOU CHOOSE AS YOUR LAST MEAL ON EARTH?
“I LOVE pasta. I would choose it for breakfast, lunch and dinner. I wish I could swim in pasta. It’s my go-to comfort food – pasta is ALWAYS a good idea.”

FOR AN HISTORICAL OUTING…
“Kotor has one of the world’s best preserved medieval old towns in Europe, and it’s a great place for a day trip when you’re in Montenegro. The narrow alleys, the gray tones, the mini cafés – all with a massive backdrop of mountains. It’s stunning.”

FOR BEACH LIFE…
Sveti Stefan
“If you come to Montenegro, you need to visit the coast and its perfect beaches. The sea is dark blue and the water is clear. Make sure to choose a beach close to Sveti Stefan, a village on a tiny island that has been rebuilt into a five-star resort.”

Source:
https://www2.hm.com/en_us/life/fashion/everyday-icon/a-montenegro-vacation-with-tara-emad.html

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