H&M:H&M Design Award: Fashion for the future

WHAT ARE SOME OF YOUR FONDEST MEMORIES FROM PREVIOUS YEARS?
“There are so many. But seeing Richard Quinn being awarded by Queen Elizabeth II at London Fashion Week, so shortly after winning the H&M Design Award in 2017, was really special. It’s been such a trip to follow his career and see that he hasn’t compromised his aesthetic, vision and ambition along the way. The prize money he won helped him build his studio and launch his career, that’s really what this award is about.”
DO YOU HAVE A FAVORITE WINNER?
“Each collection and each designer is different and, in a way, they’re all my favorites. But the collection that felt the most personal and the most complete was Minju Kim’s from 2013.”
HOW HAVE YOUR AND THE JURY’S PERSPECTIVES CHANGED SINCE LAUNCHING H&M DESIGN AWARD? ARE OTHER SUBJECTS MORE IMPORTANT NOW THAN IN 2012?
“First and foremost we’re still looking for creativity, a unique voice, and something that really stands out. But sustainability is becoming more important, and we’ve noticed that most design students nowadays have a conscious mindset. To us, sustainability is definitely a big plus.”
IS THERE ANYTHING THAT ALL DESIGN AWARD WINNERS HAVE IN COMMON? WHAT MAKES A WINNER?
“They’ve all presented something unique and had a grand creative vision. On top of that, they’ve all been lovely people with lots of humor, energy and generosity. They’ve made me curious and unleashed a wow feeling in me and the other jurors.”
WHAT WOWS YOU?
“The unexpected! Fashion tends to become streamlined and look pretty much the same. I want to see something that makes me curious, created by someone who loves fashion and the changeability of it.”
WHAT DO YOU WANT TO SEE MORE OF?
“Great sustainable collections. Also, something that’s more lo-fi and cozy rather than expressive. I think Peter Do and Bode are really interesting upcoming labels that represent something new.”
COMPETITION IN THE FASHION INDUSTRY IS TOUGH. WHAT ARE YOUR BEST TIPS TO YOUNG DESIGNERS WANTING TO MAKE IT IN THE BUSINESS?
“If you have a strong vision and a clear goal — stick to it. Take advice, listen to peers and find mentors, but always benchmark the opinions of others against your own creative vision and gut feeling. If you’re just getting started in the industry, know that you don’t have to rush and that it’s okay to be patient. In the end, all experiences are good experiences. Remember to be friendly along the way.”

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/h-m-design-award-fashion-for-the-future.html

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H&M:Johanna Ortiz x H&M: Timeless Maximalism

If you don’t know that Johanna Ortiz hails from the birthplace of salsa, her energetic designs will give you some immediate pointers. Dramatic, luscious, extravagant — Johanna Ortiz’s dresses are the kind of pieces you’ll want to throw on and start dancing in. They tap their own beat, and demand the wearer does the same.
It’s not only fashion lovers who feel the rhythm of Ortiz’s collections. There’s an irresistible sense of joy and power at the heart of the Colombian designer’s work that has the world’s most powerful women smitten. Michelle Obama opted for Johanna Ortiz during her book tour, at parties, Lady Gaga, Beyoncé, Alexa Chung and Jessica Biel count Ortiz’s designs as must-haves. Olivia Palermo wears Ortiz to set her style agenda, and when it came to serving a major look at Jennifer Lawrence’s wedding, it was Johanna Ortiz that Sienna Miller favored.
Such fandom isn’t surprising. Ortiz’s designs capture the maximalism of the moment, drawing on a heady mix of volume, pattern and color to create frilled-filled statement pieces that keep a relaxed spirit at their heart. Inclusivity is also key for Ortiz, creating designs that anyone can wear. Her vision for fashion is playful, luxurious and accessible; designs that any woman can wear.
Honing her craft at the Art Institute of Fort Lauderdale, Florida, Ortiz returned to Colombia to launch her own brand. Starting out with swimwear and building to full collections, the designer broke into the mainstream in 2014 when she showed at Colombia’s prestigious fashion weeks in Medellin and Bogota. Her work was quickly picked up by major retailers in the US, and Ortiz went global. Yet her designs continue to draw inspiration from — and give back to — Colombia. Not only does she bring the rich and inspirational landscape to the heart of her work, but also through the brand’s educational program for local women.
Ahead of the limited pre-drop of her collaboration with H&M, Johanna Ortiz talks to us about Latin culture, finding inspiration in the everyday and the importance of fun in fashion.
YOUR DESIGNS ARE VERY EXPRESSIVE. DID YOU GROW UP WITH STRONG ROLE MODELS WHO INSPIRED YOUR CONFIDENT AND COMMANDING APPROACH?
“One of my closest role models is my mother. My mother was an interior designer, and the textiles that I grew up with and saw in my house formed a strong part of my inspiration. But actually a lot of my inspiration also comes from seeing how the women dressed around me when I was growing up. Seeing all of the colors, seeing the multicultural style. Where I’m from there’s such a multicultural union. Admiring how the women dress, and the elegance that they have for any type of everyday activity. They were always really conscious of how they looked and how they were dressed. A nice, flirty, feminine and elegant way of dressing. And it was all these women who made me think, ‘that’s who I would like to dress.’”
DID YOU ALWAYS HAVE THIS CLEAR VISION OF HOW YOU WERE GOING TO DESIGN FOR WOMEN?
“It was kind of easy for me as a woman designing for women. I’m always trying on the things that I’m making to see if they’re comfortable and see if they’re flattering to all types of bodies. Every body is different, so I make sure that I’m not only designing things for me, but for six or seven different bodies. I don’t design anything I wouldn’t wear, so the designs come from my DNA, they’re a part of it.”
YOU HAVE A VERY POWERFUL FAN BASE! HOW DOES IT FEEL TO SEE YOUR DESIGNS ON SUCH INFLUENTIAL WOMEN?
“With Michelle Obama, that was one of those moments…. Seeing a woman I admire so much wearing one of our pieces was impressive. But I see many other women in the world wearing Johanna Ortiz, it has been an amazing way to see how women are responding to what I’m designing.”
THIS COLLABORATION WITH H&M WILL BRING YOUR DESIGNS TO AN EVEN WIDER AUDIENCE, WHAT ARE YOU MOST EXCITED ABOUT?
“I’m most excited about the fact that I’m taking a bit of my design and a bit of Colombia and reaching a new audience of women. I think that’s really satisfying. We tried to make the designs in the image of what I have liked most in my collections, and not only the prints, but also the silhouettes. I love dresses, I love floral dresses worn without shoes and I want people to really enjoy the way they feel in my designs.”
WHAT WERE YOUR INFLUENCES FOR THIS COLLECTION?
“I started looking at color palettes, that’s how I always start, with color. Then I went to the archive of my favorite designs and I wanted to share them. I think it’s a collection that has a little bit of everything for everyone! I really enjoy it.”
HOW DO COLORS SET THE MOOD OF YOUR COLLECTIONS?
“It’s a cliché, but colors always come to me from what I see in nature. I’m always taking pictures, even if I’m dropping off my kids at school, there’s always something to find inspiration from, even in a tiny flower. Colors are my passion. I always work from them. I need to have a color palette that forms the root of my collections.”
THINKING ABOUT THE POWER OF COLOR AND THE IDEA OF SELF-EXPRESSION, DO YOU THINK THERE’S ROOM FOR EXTRAVAGANT DRESSING IN EVERYDAY LIFE?
“I don’t want my designs to only be for going to a wedding or a garden party, they can be worn to a bar or for hosting a dinner at home too — I want these designs to be a part of your wardrobe. Wear them with flats and no makeup. It works. It’s just embracing being feminine. I try to make collections really comfortable, designs that you can wear every day — but you can wear them with big earrings or whatever and go out in them too.”
SO THERE’S STILL SPACE FOR FUN IN FASHION?
“It has to be fun! It’s part of it.”
An exclusive “pre-drop” of four dress styles will be released in selected stores and at hm.com on December 3; the main collection will be available in March 2020.

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/johanna-ortiz-x-h-m-designer-collaboration-2020.html

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H&M:Sweater weather: 8 great ways to wear knits now

THE KNIT SKIRT
Winter may be the most wonderful time of the year, but if you’re actually going to be jolly and not just cold and miserable — you need to dress appropriately. Our advice? Go top-to-toe in cozy, chic and unexpected knitwear pieces. Crown this look with a wide belt to accentuate your waist.
THE STAND-OUT SCARF
‘Tis the season to snuggle up in a checkered wrap! While it goes with everything (really, it does!), it’s the ideal accessory if you want a pared-back everyday look to earn some extra style points.
THE BOLD BEANIE
Get your head in the game with a fuzzy beanie in fall’s eternal It-color.
THE THIN KNIT
The delicate thin knit is essential for layering, but it’s actually just as cute by itself. Take a cue from Manami and make it fashion by partnering it with a faux leather skirt and high-shaft suede boots.
THE CABLE KNIT
Sometimes, winter dressing brings tough choices. Are you going to be warm but unhappy or freezing but cute? This timeless lavender cable knit expels those tough sartorial choices. Warm and cute – we choose you!
THE SPORTY ZIP-UP
Comfortable, casual and chic. The styling options are endless with this utility-inspired staple.
THE EMBELLISHED ENSEMBLE
Dressing for impact? Go monochrome with a luxe pearl-embellished knit paired with a silky skirt.
THE COMEBACK KIT
Bright neon, wide belts and high-waist pants — the ‘80s called, and we want their trends back.

Source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/sweater-weather-8-great-ways-to-wear-knits.html

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H&M:All About Giambattista Valli x H&M

THE SHOW
Staged in a grand palazzo in Rome, Giambattista Valli unleashed the freewheeling spirit, sophistication and eternal designs of his collection for H&M with a fashion show on Thursday, October 24.
Valli girls and Valli boys walked the pink runway through the awe-inspiring corridors and great halls of the eternal city’s Palazzo Doria Pamphilj, while hundreds of guests — including Troye Sivan, Sofia Carson, Alexa Demie, H.E.R., Cameron Monaghan, Chiara Ferragni and Chris Lee — watched the line-up, led by Kendall Jenner, from the front row.
Ahead of the show, H&M Magazine got the hard facts behind the collection from H&M’s in-house design team, who’ve worked closely with Giambattista Valli to make the collection — in all its detail and workmanship — come together.
THE FIRST MEETING
Paris, October 2018. While most of us were still eagerly awaiting the launch of the Moschino x H&M collection, the small team from H&M’s Stockholm atelier were already — and with great discretion — planning for the next one. In contrast to the playful, wild and print-heavy Moschino x H&M collection, the 2019 collaboration was going in another direction: striving to make haute couture accessible to the masses.
For the first meeting, Giambattista Valli came prepared, showing detailed sketches, loads of fabric samples and sharing a crystal clear idea of who he envisioned wearing the collection. A Valli girl — of course — but with a little more edge. She shouldn’t only want to turn heads at dinner parties and soirées, she would wear it to the club too. And, for the first time, Valli boys were invited too.
With Giambattista Valli’s vision fresh in mind, the team packed his sketches, fabrics and materials together with suitcases full of archival pieces before heading back to their atelier. As always, the valuable goods were stored in a locked and secluded workroom.
THE MOST COUTURE COLLECTION EVER
H&M’s designer collaborations have pushed the envelope in fast-fashion for fifteen years. After collaborations with Karl Lagerfeld, Versace, Balmain and Moschino (to name just a few!), it’s now time to take on a new challenge: creating a haute couture-inspired collection on a big scale.
Giambattista Valli is first and foremost a dressmaker, and there’s no questioning that fact when you languish among the sixteen spectacular frocks, gowns and dresses in the women’s range. Although not made to order in his Paris atelier, his H&M collaboration features all the signature designs and details: tulle en masse, ruffles, intricate beadwork, beautiful embroidery, accentuated waists, pearl studs, and much, much more. The romantic and bohemian pieces are contrasted with punk-inspired pants and boots, and boxy decorated sweatshirts and hoodies.
In the accessories range, Giambattista Valli has included delicate floral-print silk and cashmere scarves, brass buckles and details molded from his own lips, and — for the first time in H&M history — cultured freshwater pearl necklaces, bracelets and earrings.
Using an array of different techniques, the finished collection consists of 41 pieces for women, 31 for men and 34 accessories. In the design process, Giambattista Valli has refined every item to make sure it has the perfect silhouette for its wearer.
“I’m used to intense and exacting atelier work, and I have very high standards when it comes to the quality of my creations, which I always personally check; but I have to admit I was the first to be surprised when we received samples for the fittings. H&M was able to get the same effect. They did everything wonderfully, even my signature multi-tier tulle gowns,” he says.

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/giambattista-valli-hm-designer-collaboration-collection-2019.html

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H&M:Accessories for Fall

Go for soft mohair beanies, luxury leather gloves, maxi-scarfs and mini-bags as the season turns chilly.
THE CHIC NECKERCHIEF
A fall-colored, pleated neckerchief adds just the right amount of chicness to any outfit. Wear it over a black fine-knit turtleneck sweater for a timeless look that works perfectly for office hours and beyond.
THE BAGUETTE BAG
The baguette is making a comeback! The It-bag of the late ’90s and early ’00s, with its short shoulder strap and easy-to-carry size, is back and hotter than ever.
THE SNAKE-PRINT BOOTS
We can’t seem to get enough of this dangerous print, and these comfortable mid-heel boots are the perfect way to carry the trend this season.
THE HIGH-SHAFT BOOTS
Knee-high boots marched all over the catwalks this season. Tuck your tailored pants into the shafts for extra style points.
THE COZY BEANIE
The classic beanie is always a hit for the chilly months. Opt for a monochrome outfit where the materials differ and the hues match; a leather shirt paired with a soft mohair hat keeps you both warm and on trend this fall.
THE MINI-BAG
When we say mini we mean it! This tiny purse basically only holds your credit card, but is so cute we could carry it every day of the week.
THE PEARL EARRINGS
The classic-meets-cool pearl earrings have been hot for a while, and this hoop version is a cute continuation of the trend. Why not double up with two hoops in each ear — double the pearls, double as hot!
THE CHUNKY CHAIN
A statement chain necklace is definitely the jewelry hit of the season and the quickest way to turn an ordinary outfit into something more glam. Let it shine over a turtleneck or a chunky knit for daytime or pair with a silk blouse for a sophisticated evening look.
THE LEATHER GLOVES
A pair of soft leather gloves transforms any outfit from casual to chic. Wear them over (definitely not under) a blazer, dress or a beautiful silk shirt.
THE COLORFUL SCARF
A long, soft scarf in bright yellow adds some fun and happiness to a fall outfit in no time, and the simple knot is the freshest way to tie it.

Source:
https://www2.hm.com/en_us/life/fashion/editors-picks/accessories-for-autumn.html

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H&M:Going up the Country

Summer’s gone and so are the carefree days that belong to the warm season. Refusing to accept the humdrum of everyday life, we pack fall’s best utility pieces and journey north.
Either the city fills you with energy, or it drains you of it. When sounds of honking taxis and crowded restaurants don’t inspire us, we escape to the cabin for a weekend in the country.
It’s not yet cold enough for heavy jackets, but just perfect for cozy sweaters, practical pants and sharp boiler suits. We want dressing to be easy and comfortable — but still cute enough for an occasional stroll through the village.
THE SEASON’S STYLE TRICK
When you thought there were no more ways to wear a boiler suit, the season’s statement styling trick came along. Tuck your forest green one-piece into a pair of light brown high-shaft boots for a new take on the utility trend.
FALL FLORALS
Although the air is getting brisker and the days shorter, we still haven’t abandoned the thought of florals and bare legs. The cold-weather solution? Swap flip-flops for over-knee boots and light patterns for a darker ditto.
PILE PERFECTION
Even if there’s still a chance to bare some skin, winter is creeping closer. A cozy pile jacket is the perfect throw-over, whether you’re going for a hike in the woods or a walk in the city.
STRICTLY UTILITARIAN
Of all the ways to take on utility dressing, we have two preferred directions. First: the modern way that partners high-waist pants with a romantic balloon-sleeved blouse and ankle boots. Second, the casual way combining utility pants with a zipped-up hairy knit.
THE (KN)IT COLOR
A boxy knit is one of those forever pieces, essential in any wardrobe for its versatility and ease. Opt away from the ordinary color scheme and brighten up the dark season with a pop of color. Combine with a floral midi skirt and high-shaft boot, and throw on a heavy puffer coat if the weather demands it.

Source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/going-up-the-country.html

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H&M:H&M CONSCIOUS EXCLUSIVE FW19 CELEBRATES TEN SEASONS OF SUSTAINABLE FASHION

The mood in the H&M Conscious Exclusive FW19 collection is clear: get set to dress up! Suffused with the heady glamour of mysterious balls and dazzling parties from a bygone era, the collection fuses sumptuous after-dark sartorial hits with versatile wardrobe binders — and all through the lens of more sustainable fashion.
“The Conscious Exclusive collections at H&M have each been groundbreaking in their own way, so it’s very exciting to present our tenth collection, which proves that innovation never ceases: this season it incorporates recycled brass, recycled zinc and TENCELTM X REFIBRATM Lyocell, an exciting Lyocell fiber partly made from waste cotton, for the very first time. We are thrilled, too, that many of the innovations we have debuted with our more sustainable line have since been incorporated into our other fashion lines across the business. It’s vital that H&M keeps pushing the boundaries of future-facing fashion, proving to the world that glamour and sustainability go hand-in-hand,” says Ann-Sofie Johansson, creative advisor at H&M.
Romantic dresses play a starring role in this second edition of the Conscious Exclusive collection in 2019: the China blue rose-printed jacquard prom dress and the floor-sweeping dusty pink tulle gown are all-eyes-on-me statement pieces next to sequined harlequin-patterned, ribbon-tied minis – all made from recycled polyester blends. Meanwhile, a sumptuous velvet recycled polyester suit with an embellished belt is as versatile as pretty lightweight knits in blends made out of TENCELTM Lyocell fibers and wool; and a beaded cape made partly with recycled glass beads, a ruffled velvet top made from recycled polyester, and a selection of exquisite hair pins made with a mix of recycled zinc and brass promise a super-spangled, scene-stealing effect.
“The starting points for the FW19 Conscious Exclusive collection were mysterious masquerade balls that took place in the 1960s. We were thinking about dazzling, one-off events where the anticipation in the build-up only increases the pleasure. We wanted to create special pieces that will stay in your wardrobe for years to come thanks to their endless versatility. Our customers will find that each piece can be styled according to their personality and mood; we hope these clothes are cherished and invested with many happy memories of glorious evenings spent having fun,” says Ella Soccorsi, designer at H&M.
About H&M Conscious Exclusive
Conscious Exclusive is a recurring collection of exquisite, premium pieces that celebrate the new season and showcase the increasing possibilities of more sustainable fashion with a focus on development and innovation. This season, along with recycled polyester, organic cotton and recycled glass, H&M introduces recycled brass and zinc, and TENCELTM X REFIBRATM Lyocell fibers, for the first time.
The FW19 Conscious Exclusive collection will be sold at hm.com and in selected stores starting September 26

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/h-m-conscious-exclusive-aw-2019.html

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H&M:YOUR NEW FALL WARDROBE

LUXE LAYERING
Camel, cognac, chestnut… No color palette is more fall than this one, and for AW19 we want to wear every shade of brown at once; layering super-soft turtlenecks under super-soft ponchos and tucking roomy pants into slouched-down thigh boots.

THE IT COLOR
If brown is fall’s forever color, light blue is its up-and-comer. Dressing for impact? Go head-to-toe. The key is to play with different materials — silk, cashmere, chunky knitwear — and wrap it up (pun intended) with an oversized scarf.
THE DREAM COAT
Classic, yet on trend. A long wool coat is a staple in every fall wardrobe. With its oversized lapels and sharp cut, this dream coat delivers a strong silhouette, which is best paired with thigh boots.
THE EVERYDAY UNIFORM
The fastest route to take your silk shirt from summer to fall? Layer it underneath a fine-knitted top or turtleneck. Merging fall’s classic color scheme — burgundy and beige — with pale blue makes this fall favorite feel fresh.
THE GLOVE GAME
The devil is in the details, and this season is all about putting classic ladylike accessories front and center. The latest item to be upgraded from detail to hero is the classic premium leather glove. Layer your pair over the sleeves of dresses, sweaters and, yes, even blazers.
THE TUCK
No, Drag Race fans, we’re not talking about THAT KIND of tuck. The tuck we’re referring to is the season’s most sought-after style: tucking high-waist pants into slouched-down shaft boots. Make your look stand out even more and double up with the perfect rib-knit tucked into your pants, too.
THE STATEMENT SUIT
Sometimes, all we want to do is turn it up. When you’re not in the mood for dazzling, over-the-top evening gowns, a luxe suit is the next best thing. This season’s favorite comes with contemporary details like slit sleeves and unexpected buttoning. Pop your shirt collar to add a carefree appeal.
IN (SENIOR) STYLE
Imagine coming to your grandmother’s house: antique furniture, boiled sweets, crossword puzzles — and a wardrobe full of cardigans and calf-length dresses. It’s about time we draw inspiration from her! Layer a balloon-sleeved cardigan over a color-matching silk dress, but take one (big) leap away from senior style and pair the timeless look with over-the-knee boots.
THE ALL-ROUND PIECE
Evidently, fall is all about earthy tones, but strong accent colors are a necessary addition. The season’s coziest must-have, the heavy knit turtleneck, comes in fuchsia and is best partnered with a color-clashing bottom.

Source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/your-new-autumn-wardrobe.html

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H&M:INTRODUCING H&M STUDIO F/W 19

When developing H&M Studio, the brand’s most fashion-forward capsule collection, a dedicated team based out of the Stockholm atelier has designed a line for women who dress for themselves and embrace the magic in everyday life. Accordingly, the campaign is photographed in the endlessly energizing – and magical – streets of New York.
“We were inspired by the notion of finding the magic in the everyday. Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element too. There are so many wardrobe classics in this collection that can be styled to suit an urban lifestyle and will last for years to come,” says Angelica Grimborg, H&M Studio Concept Designer.
The collection’s key pieces — that convey Angelica and the team’s notion — include a strong-shouldered Italian wool coat, a tailored wool suit, tailored leather pants, padded down nylon outerwear, knee-high boots, and an array of elegant blouses and recycled polyester dresses, all in an autumnal color scheme (with a few punches of tomato red and acidic yellows) alongside whimsical prints inspired by magnetic fields.
Although developed in the Stockholm atelier, stylist Ludivine Poiblanc collaborated with the design team as a creative consultant.
“This collection is a celebration of the modern woman. She is deeply free, empowered and stands up for what she believes in. She dresses for herself, which translates as a mix of classic shapes with more avant-garde pieces. We chose to photograph the collection on the bustling streets of New York – a melting pot of energy and diversity – to represent this spirit of freedom, strength and energy,” says Ludivine Poiblanc.
H&M Studio FW19 is available online and in selected stores worldwide starting September 5.

Source:
https://www2.hm.com/en_us/life/culture/inside-h-m/introducing-hm-studio-aw-collection-2019.html

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H&M:3 WAYS TO WEAR HOUNDSTOOTH

SPORTY, YET ELEGANT
The fastest way to dress down the classic houndstooth pattern is by adding a sporty vibe. Matching a crisp white windbreaker set with a houndstooth-print roll-neck top transforms the ladylike pattern from elegant to cool. Partner with grungy boots in black and white.
SWEATER WEATHER
Let’s ditch the classic, feminine way of wearing houndstooth and style it in a masculine, modern and maximalist way instead. How? By working with layers and mixing different houndstooth patterns. Complete the look with a pair of chunky sneakers.
BORROW FROM THE BOYS
The boyfriend blazer has been big in trend the last seasons, and this fall we steal our pants from the boys as well. And since brown is the new black, this oversized houndstooth two-piece, paired with a splash of retro orange, is the perfect outfit for the fashion girl this season. Are three trends not enough for you? Add some hair clips for an even more modern look.

Source:
https://www2.hm.com/en_us/life/fashion/the-tryout/3-ways-to-wear-houndstooth.html

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