Elsa Hosk is 26 years old, lives in downtown Manhattan and is one of 15 Victoria’s Secret Angels. The Swedish stunner has spent half her life on runways, in front of cameras and on planes to reach them.

She started modeling after her dad sent photos of her to a Swedish modeling agency. At that time she was 13, went to secondary school and was a promising basketball player. Eventually she dropped the sport in favor of offers from big brands and renowned magazines, but before doing so she had played in the Swedish women’s basketball league and practiced eight (!) times a week. When Elsa turned 18 and graduated from high school, she chose to devote her time to modeling. To be able do that she needed to relocate to New York.After moving, she went from successful to extremely successful. H&M, Dior, Dolce & Gabbana, Guess and Anna Sui are a few brands Elsa’s shot campaigns for. During a shoot with H&M, she answered our Top Model Secrets questionnaire.

MY FAVORITE PHOTOGRAPHER IS…“Some of my favorites are Guy Aroch, Chadwick Taylor and Peter Lindbergh.”

IN MY CAREER, I AM MOST PROUD OF…“My Victoria’s Secret Angels contract because it has allowed me to feel security and a sense of family.”

MY MOST MEMORABLE SHOW WAS…“When I fell at the Dior show casting in front of John Galliano. I was ready to quit modeling, but a couple of hours later he booked me for the show!”

THE MUSIC THAT ALWAYS GETS ME GOING AT A SHOOT IS…“Any 70s rock band! Led Zeppelin, The Rolling Stones, Kansas, The Who, The Doors, Jimi Hendrix…”

MY CREATIVE OUTLET IS…“Lately it’s been escaping New York City on the weekends – or whenever I have time off to go on adventures!”

MY MODEL ICON IS…“Carolyn Murphy.”

MY BEAUTY SECRET IS…“To not care about what I look like!”

Continue Reading


Summer is best spent under the stars. So we made you a guide to the world’s hippest and chicest rooftop restaurants – and the perfect looks to wear.

You’ll find an unrivalled rooftop in Istanbul atop Soho House’s latest venue in the city. Chic, trendy and with views of the Golden Horn flowing through one of the most vibrant cities in the world – this is definitely the most fashionable place to hang out in Istanbul.WHERE: Evliya ?elebi Mahallesi Me?rutiyet Cad. no:56, Istanbul

WHAT TO WEAR: Take a cue from Turkish style icon Ece Sücan, and opt for pops of colours and bold prints.

order Clonidine

Continue Reading

How we work together in H&M

People are our success, and we are committed to being a good employer. By providing a fun, creative and dynamic workplace, we all grow together.

Our approach is shaped by a strong respect for each individual. This applies to every aspect of the employment – from fair wages, working hours and freedom of association, to equal opportunities for growth and development within the company. Being a good employer is particularly important in countries where laws and regulations fall short of our own standards and requirements.We have a strong ethical approach. This means that we take a clear stand against discrimination and harassment wherever we operate. Our workforce possesses great diversity in terms of age, gender and ethnicity, all of which are great assets for our company. Equality is very important to us. An example of this is that 50% of our board members are women.

At H&M, we endorse the “open door principle”, which gives every employee the right to discuss work-related issues directly with management. Our employees also have the right to collective bargaining. We constantly strive for good relations with employees as well as employee associations and trade unions.

Continue Reading

The Story behind white T-shirt from H&M

The jeans and T-shirt combination is a timeless look mastered by the eternal style icon James Dean. Read on for a history lesson on the most popular fashion item of all.

Between the final years of the 1800s and the early 1900s, the T-shirt was invented. It’s believed to have evolved from a flannel one-piece called the union suit, which was common men’s underwear during the 1800s. The one-piece was great for keeping its wearer warm but hopeless for cooling him down – so it was replaced by the T-shirt out of necessity.Until the middle of the 1900s, the figure-hugging T-shirt was never worn as anything else than underwear, and wearing it without a second layer on top was frowned upon. That changed in two steps: When troops returned from the Second World War it became accepted as casual wear, and in 1951 it reached fashion status thanks to Marlon Brando sporting a tight one in cult classic A Streetcar Named Desire. With James Dean’s leading role in Rebel Without a Cause, the trend exploded – and it hasn’t faded since. Wearing a T-shirt with rolled up sleeves, semi-tucked into a pair of blue jeans became an iconic and timeless look.

After its promotion from underwear to fashion item, the T-shirt arguably became the most popular garment of them all – for so many reasons.

Continue Reading


MARIA VAN NGUYEN – Blogger and designer Maria van Nguyen is a master of making minimalism interesting. In this feature, she shares her philosophy on style and beauty.

To Maria van Nguyen, minimalism is more than a way of dressing; it’s a lifestyle. Her blog Vanillascented has attracted a crowd of loyal followers over the years, and her expertly curated Instagram feed is a fashion favourite.Originally from Oslo, Maria van Nguyen is now finishing her design studies at Parsons in New York – and we’re sure we’ll see a lot more of her in the future.

Continue Reading


Summer is best spent under the stars. So we made you a guide to the world’s hippest and chicest rooftop restaurants – and the perfect looks to wear.

The last thing that catches your attention before taking the elevator to the 29th floor of hotel Viceroy in New York is a tiny sign saying, “This is it”. Stepping out on the roof terrace, we couldn’t agree more. “The Roof” has all the ingredients a really nice rooftop should have; trendy guests, awesome shrimp tacos, cool art photography signed Dalton Portella and views over Central Park.WHERE: Viceroy New York, rooftop, 124 W 57th St, New York

WHAT TO WEAR: Why not match Manhattan’s skyline with statement silhouettes and art deco inspired prints.

cheap Baclofen order metoclopramide online

Continue Reading

Working in H&M – Associate

Being an Associate in Logistics means working in a fast-paced and varied environment, where the opportunities are endless. It also means a heavy dose of individual responsibility – right from day one.

We’re looking for structured and organised individuals with a lot of energy. People who are eager to develop, and who enjoy a job that’s anything but ordinary.As an Associate, your job is to provide excellent service to our stores, Shop Online and catalogue customers in terms of great garment care. You will unload and sort garments arriving daily by truck or container, while keeping your premises tidy and well maintained. You will also keep up-to-date with campaigns and sales activities.

Interested? Perfect! Here is your chance for a career out of the ordinary.

Continue Reading

Our values – the H&M spirit

Our values reflect the heart and soul of H&M. They define what it takes to work here and how we do things. When we interact with colleagues and customers around the world, our values help us develop and grow. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies.




COST-CONSCIOUS… In all we do, sustainability is a natural part

Continue Reading

From Idea to Store: Production process of H&M Clothing

H&M doesn’t own any factories, instead we work with around 900 independent suppliers – who are close, long-term partners. In the other words, Our products are sourced from independent suppliers, mainly in Europe and Asia. These suppliers manufacture our products and generally source fabrics and other components needed. We work closely with long-term partners and invest significant resources in our sustainability work in the supply chain.

We have a team of around 80 people who audit working conditions at supplier factories against our Code of Conduct. The production offices also perform extensive safety and quality testing as well as ensuring chemical requirements are met. So customers must feel confident that everything they buy at H&M is designed, produced and distributed with the greatest consideration for people and the environment.

Continue Reading