We’re sure you’ve heard by now that Swedish fast-fashion behemoth H&M finally launched its long-awaited e-commerce site yesterday following what felt like an endless stream of start-and-stop rumors.
Naturally, since online shopping is an area in which we’re proudly adept, we immediately took to HM.com to see whether we’ll be bookmarking the site—or whether we’ll stick to shopping in the store’s several brick-and-mortar locations.
Read on for our general assessment!
Ease of use:
Overall, the site’s not difficult to navigate but it’s not terribly sleek. For real-deal shoppers, it probably won’t be a problem, but if you’re looking for a simple, beautiful interface, this isn’t it.
The women’s selection is fairly limited and appears to be mostly basics, with a few trendy items thrown in the mix. We assume the site wants to compete with Zara—which is killing it in every way, shape, and form when it comes to e-commerce—so it’s surprising that the “better” stuff isn’t available online. H&M will sell its buzzy collaboration with cool-girl French designer Isabel Marant online in November, so perhaps the Trend line will follow? We’re hoping it does!.