ASOS:3 WAYS TO WEAR CORDUROY

We’ve been harping on about corduroy for a while now. Mostly because we’re pretty thrilled it’s back. From spring’s wide-stride jumbo cord tailoring to summer’s lightweight jackets, the past two seasons have reeled us in, hook, line and sinker. And now, for AW18, the 70s’ most-famous fabric has really dialled it up. From slick suiting to so-now animal prints, we bring you three of the greatest ways to wear yours now.

Tailor made
A corduroy suit may not sound like a go-to going-out outfit. That was until now. Suit up in a sweet-as shade – lilac – and throw in the animal print of the season – hey, zebra – et voila, you have yourself a BNO special. Swerve any sort of 70s <span class=”woR”>accessories</span><span class=”woD”>A fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look.</span> to keep the whole thing ultra-mod, meaning jewels and shoes are best served sparkly.

Cosy corner
There’s always those weird first few Sundays of autumn, when you throw on your favourite track pants and realise absolutely none of your coats look right with such chill wear. It’s too warm for that full-on duvet <span class=”woR”>jacket</span><span class=”woD”>A jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing.</span>, but your smart coats seem totally wrong, too. Enter the lightweight, smart-but-slouchy cord coat. Just add chunky dad trainers for full new-season excellence.

Plush pair
<span class=”woR”>skirt</span><span class=”woD”>A skirt is a tube- or cone-shaped garment that hangs from the waist or hips and covers all or part of the legs. The hemline of skirts can vary from micro to floor-length and can vary according to cultural conceptions of modesty and aesthetics as well as the wearer’s personal taste, which can be influenced by such factors as fashion and social context. Most skirts are self-standing garments, but some skirt-looking panels may be part of another garment such as leggings, shorts, and swimsuits.</span> suits get supercharged for AW18 with the addition of two very important details: leopard print and cute-as corduroy. If a co-ord felt too prissy for you last season, the addition of those 70s cord and borg-collar vibes alongside the 80s power print make the whole look feel very fresh and very cool. A ladylike bag and 20 denier tights just earned this getup an invite to dinner tonight.

source:
https://www.asos.com/women/fashion-feed/2018_10_12-fri/3-ways-to-wear-corduroy/

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ASOS: AUTUMN OUTERWEAR GETS PLAID

Even if you’re a hot-weather hun and mostly live for sandy toes and ice creams, there’s something kinda glorious about this in-betweeny autumn weather. Firstly because you’d be hard pressed to find a more healthy and cost-effective pastime than kicking your way through heaps of red leaves in the park. Secondly because the season’s layerable treasures breathe a whole new lease of life into your silky <span class=”woR”>summer</span><span class=”woD”>Summer is the hottest of the four temperate seasons, falling between spring and autumn. At the summer solstice, the days are longest and the nights are shortest, with day-length decreasing as the season progresses after the solstice. The date of the beginning of summer varies according to climate, tradition and culture, but when it is summer in the Northern Hemisphere, it is winter in the Southern Hemisphere, and vice versa.</span> styles.

Take this dreamy combo snapped at London Fashion Week last month. A nightgown-style maxi dress feels right at home in the new season thanks to the addition of a very cosy tartan <span class=”woR”>jacket</span><span class=”woD”>A jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing.</span>. Keeping the rest of the accessories very much AW, the matching brown leather clutch, punky belt and western-style shoe situation pulls it all together nicely.

Fancy trying it out? Too right, you absolutely should. Bring your favourite slinky separates – be it a midi skirt or culottes – right into autumn with you by engaging those two clever styling tricks. First up is your outerwear – jacket, jumper or coat, just make it plaid. And second of all the <span class=”woR”>accessories</span><span class=”woD”>A fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look.</span> – keep them matching in print (tartan) or in punkiness (chunky boots) and you’re onto a winner.
source:
https://www.asos.com/women/fashion-feed/2018_10_14-sun/street-style-tartan/

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ASOS:THE NEW DENIM DOUBLE-UP

The greatest trade-off for leaving that glorious hot summer behind has got to be reuniting with all the <span class=”woR”>denim</span><span class=”woD”>Denim[1] is a sturdy cotton warp-faced[2] twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck (a linen canvas).</span> goods again, right? Very right. So what about <span class=”woR”>jeans</span><span class=”woD”>Jeans are trousers typically made from denim or dungaree cloth. Often the term “jeans” refers to a particular style of pants, called “blue jeans,” which were invented by Jacob Davis in 1871[1] and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.</span> feels new for AW18? What is it that’s going to make our beloved weekend wear feel so fresh? May we present…

First up we’ve gotta talk about the fit and the wash. That loose-fit <span class=”woR”>jacket</span><span class=”woD”>A jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing.</span> and exaggerated mom shape? Hella 80s. As is that acid-wash shade, made all the more punchy when worn as a denim duo. The most chic way to wear yours now is not to go the whole hog with the throwback gear – this is not, after all, a fancy-dress party. It’s just your normal fancy life. So add a v autumnal mustard knit, a grown-up printed clutch and so-2018 dad sneakers. Sunday pub lunches, come at us.
source:
https://www.asos.com/women/fashion-feed/2018_09_30-sun/double-denim-flat-lay/

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ASOS:HOW ASOSERS DO AUTUMN LAYERS

Autumn has signalled its arrival by dropping a few leaves here and there, which means it’s officially time to start playing the layer game (and practicing your pumpkin-carving skills, obvs). So, from <span class=”woR”>coats</span><span class=”woD”>A coat is a garment worn by both men and women,[1] for warmth or fashion. Coats typically have long sleeves and are open down the front, closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a belt, or a combination of some of these. Other possible features include collars, shoulder straps and hoods.</span> and jackets to cosy knitwear, here’s how ASOSers are wearing things over other things this season.

Outerwear doesn’t get much more seasonal than this burgundy number. Follow Junior Creative Kate’s lead and play with proportions by layering a longline trench coat over your outfit – which in this case means getting onboard with the neon trend, courtesy of an apple green roll-neck paired with black tailored trousers. Slip on some trainers, boots or flats and you’ve got yourself a solid October look.

Fashion Assistant Philippa’s faux-fur coat is so autumnal, we can almost smell the pumpkin-spice latte. Aside from being seriously strokable, it’s also got that seasonal, burnt orange thing going on, which we’re thoroughly enjoying. The chunky jumper underneath keeps things snug, while the raw-hemmed <span class=”woR”>jeans</span><span class=”woD”>Jeans are trousers typically made from denim or dungaree cloth. Often the term “jeans” refers to a particular style of pants, called “blue jeans,” which were invented by Jacob Davis in 1871[1] and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.</span> and pointed boots add a sassy edge.

Come on, you didn’t really think we’d leave animal print out of this, did you? You might not immediately associate leopard spots with autumn, but there’s no denying they look hella good on a trench coat. Photographer Lacey accessorises hers with a simple gold watch and a pair of white trainers. The blue jeans peeking out from underneath are a nice touch, too.

It’s not all about outerwear, as demonstrated by ASOS Magazine Production Assistant Beth and her powder blue jumper. This one’s a great option for those crisp October days when it’s cold, but not that cold. The roll-neck provides just the right amount of cosy coverage, while the dropped shoulders are giving us major just-threw-it-on vibes. Props for pairing with black mom jeans and Nikes, too.

OK, so it might be a little early to be planning our bonfire-night attire, but just look how cute Junior Project Manager Hannah’s puffer <span class=”woR”>jacket</span><span class=”woD”>A jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing.</span> is. It’s shiny, padded for warmth and has a shaggy faux-fur collar – what’s not to like? Colour pops come courtesy of a printed headband and brightly coloured jumper worn underneath. We predict fireworks.
source:
https://www.asos.com/women/fashion-feed/2018_10_04-thu/how-asosers-do-autumn-layers/

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TOPSHOP: 11 Halloween Costumes That Are So 2018

October is here, which means Halloween is fast approaching and it’s officially time to start thinking about your outfit. Want to be more creative than just throwing on a cat mask, devil horns or bunny ears? We’ve taken a look back at 2018 so far to come up with the eleven costumes you can wear this year. Keep reading to find the right one for you, and shop all the pieces you need to pull it off…

1. Donna and The Dynamos in Mamma Mia! Here We Go Again

Mamma Mia! Here We Go Again was the film of the summer, so what could be better than dressing up as young Donna and her Dynamos? Just grab two of your best friends, throw on a <span class=”woR”>denim</span><span class=”woD”>Denim[1] is a sturdy cotton warp-faced[2] twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck (a linen canvas).</span> overall and finish the look with some serious platform boots and a karaoke microphone.

2. Penelope Cruz as Donatella Versace in The Assassination of Gianni Versace

Loved Penelope Cruz as Donatella Versace in The Assassination of Gianni Versace? Get her look with a bright pink satin <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span>, lace-up heels and lots of gold bling. Now all you need is a platinum blonde wig, black eyeliner and some nude lipgloss and you’re good to go.

3. Beyoncé in the APESH*T music video

Earlier this year the Carters yet again broke the internet with their APESH*T music video shot in the Louvre, so Beyoncé’s pink suit would make for a great costume this 2018. Get extra points if you do this as a couples look with your partner in a matching mint-green suit and take a poster of the Mona Lisa with you.

4. Lupita Nyong’o as Nakia in Black Panther

Black Panther will surely be one of the most popular movie references this Halloween, so do things a bit differently by going as Nakia in the Casino scene. A geo-print halterneck <span class=”woR”>jumpsuit</span><span class=”woD”>Jumpsuit originally referred to the functional one-piece garments used by parachuters/skydivers, but has come to be used as a common term for any one-piece garment with sleeves and legs.</span> or dress paired with some metal bangles should do the trick. We’ve even got the perfect bag to go with your look: a croc effect clutch with a panther clasp.

5. Margot Robbie as Tonya Harding in I, Tonya

A sparkly leotard, ’80s-inspired puffer jacket, tights and a scrunchie is pretty much all you need to get Margot Robbie’s look as Tony Harding. Complete the styling with a permed fringe, bright purple blush and lipstick and no one will have to ask who you’ve dressed up as.

6. Vanessa Kirby as Princess Margaret in The Crown

Vanessa Kirby stole the show as Princess Margaret in The Crown’s second season, and now we’re stealing her look for Halloween. A checked coat, retro sunnies and other classic ’50s accessories like the neck scarf and leather gloves are enough to recreate this outfit.

7. Jodie Comer as Villanelle in Killing Eve

To be honest, we’d love to wear Jodie Comer’s iconic Killing Eve outfit everyday. If pink tulle is a bit too much for you on the regular, it will definitely make for a relevant fancy dress this year instead. Finish it off with some combat boots and everyone will get the reference.

8. The Pop’s uniform in Riverdale

All of Riverdale‘s characters will undoubtedly be popular choices when it comes to this year’s Halloween costumes. If you need a last-minute look, the uniform at Pop’s diner will be an easy and effective one to recreate with pieces you already own.

9. Dua Lipa

There’s no doubt that Dua Lipa has been the newcomer of 2018, so this Halloween we’re taking cues from one of her most popular outfits she wore on a day out in New York this summer. Your partner can go as on-off beau Isaac Carew to make it even better.

10. Saoirse Ronan as Lady Bird in Lady Bird

A pastel lace dress, preppy flats and novelty accessories make for a great Lady Bird-inspired outfit. Then use some pink hair chalk or dye and cover your right arm in a pink plaster cast to make it perfect.

11. Lana Condor as Lara Jean Covey in To All the Boys I’ve Loved Before

We might not be able to give you Noah Centineo, but we can give you Lara Jean’s outfit as a Halloween costume. Take a big love letter with you as a prop to reference To All the Boys I’ve Loved Before‘s main storyline and win any best-dressed competition.
source:
https://www.topshop.com/blog/2018/10/11-halloween-costumes-that-are-so-2018

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TOPSHOP: 5 Statement Coats and Jackets You’ll Want To Wear This Winter

It’s that time of year where the search for the perfect winter coat begins. Overwhelmed by all the choice? We’ve rounded up the 5 trending pieces that are sure to be on loop in your wardrobe throughout winter.

1.The Biker

The power of the biker is undeniable. Perfect with a satin slip for evening plans or layered over a roll-neck jumper and raw-hem <span class=”woR”>jeans</span><span class=”woD”>Jeans are trousers typically made from denim or dungaree cloth. Often the term “jeans” refers to a particular style of pants, called “blue jeans,” which were invented by Jacob Davis in 1871[1] and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.</span> for brunch.

2. The Puffer

A trusted saviour as temperatures drop, the puffer looks great with chunky boots and midi <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span> for a cool twist.

3. The Statement

Never one to shy away from bold pieces? Invest in a leopard-print or a faux-fur coat – think Gwyneth Paltrow in The Royal Tenenbaums.

4. The Bomber

A regular amongst street style stars, the bomber <span class=”woR”>jacket</span><span class=”woD”>A jacket is a mid stomach length garment for the upper body. A jacket typically has sleeves, and fastens in the front or slightly on the side. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear. Some jackets are fashionable, while others serve as protective clothing.</span> comes in classic muted green or with a hood for a modern twist this season.

5. The Everyday

No matter the weather, you can’t go wrong with a relaxed coat. From apple-green to a more demure beige, it’s a versatile piece every year.
source:
https://www.topshop.com/blog/2018/10/5-statement-coats-and-jackets-youll-want-to-wear-this-winter

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ASOS: THE NEW SHAPES OF PARIS FASHION WEEK

Fashion month: it’s a wrap. And the final stop, Paris, served up autumn wardrobe inspiration in spades, thanks both to the chillier temperatures and a noticeable step change towards a more wearable, functional way of dressing. The big news in Paris was, of course, Hedi Slimane’s controversial debut Celine collection and its stark departure from the brand’s signature loose-fitting silhouettes in favour of thigh-skimming party dresses and bodycon cuts. The outrage amongst the devotees of former Celine designer Phoebe Philo was mighty and the street-style set pledged their allegiance via XXL blazers, functional boxy bags and supersized puffer jackets. To wrap up our fashion month coverage, here’s our round-up of the new key shapes of the season, as seen on the streets and runways of Paris.

The new puffer
Puffer jackets have been a major feature ever since Demna Gvasalia put them on the runway at Balenciaga a few seasons ago. But this season they got a grown-up update on the streets, appearing in oversized bomber-jacket styles and in bright hues and luxe fabrics like velvet and cord. How to wear them? Pair with chunky dad sneakers for a casual look, or team a cord version with a contrasting pair of corduroy flares and a baker boy hat to nail that 70s look.

The XXL blazer
When it came to tailoring, supersized was the order of the day, with big shoulder pads, long lengths and oversized silhouettes. Follow this street-styler’s lead and try your XXL blazer on its own as a <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span>, adding an over-the-knee sock boot and a camel turtleneck underneath when you need some warmer layers. Or for a more casual take, throw it on with a half-zip jumper, straight-leg jeans and trainers.

The box bag
The Paris streets were awash with boxy little lunchbox-style bags like the ones you used to keep your sandwiches in in primary school. The best thing about a small bag? It forces you to keep your everyday essentials to a minimum. Choose a fun colour to brighten up a black midi <span class=”woR”>skirt</span><span class=”woD”>A skirt is a tube- or cone-shaped garment that hangs from the waist or hips and covers all or part of the legs. The hemline of skirts can vary from micro to floor-length and can vary according to cultural conceptions of modesty and aesthetics as well as the wearer’s personal taste, which can be influenced by such factors as fashion and social context. Most skirts are self-standing garments, but some skirt-looking panels may be part of another garment such as leggings, shorts, and swimsuits.</span>, or opt for something neutral to keep your look tonal.

The mega frill
Paris is known for its pared-back elegance compared to the flamboyant style of Milan. But not this season, for Gucci decamped from the Italian capital to show in Paris for the very first time, bringing its unique brand of flamenco flounce that’s perfect for party season. Gucci did, however, tone down its metallics and vivacious colours, instead showing its frills in a classic cream hue. Take their lead and wear your frills on your sleeves or as a ruffle detail on a shirt, worn with faded <span class=”woR”>jeans</span><span class=”woD”>Jeans are trousers typically made from denim or dungaree cloth. Often the term “jeans” refers to a particular style of pants, called “blue jeans,” which were invented by Jacob Davis in 1871[1] and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.</span> for daytime and a mini skirt and chunky boots for night.

The bob
Who says fashion week trends have to just be about clothes? This season’s hair is all about the bob, and what better way to mark the start of autumn than with a fresh new chop? Rather than the shaggy bob Parisiennes are renowned for, this new take is heavy on the fringe and slightly 70s in look. Try it gently curled around the face (perfect with the aforementioned baker boy cap and corduroy bomber). We’re booking our appointment now.

source:
https://www.asos.com/women/fashion-feed/2018_10_06-sun/paris-street-style/

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H&M: THE TOP 10 ACCESSORY HOT LIST

THE WHITE BOOTS
White walkers have been on our watchlist a couple of seasons now, and this is the season we predict the trend will explode. These ankle boots, with their chunky heels and perfectly pointed toe, are as good as they come.

THE EDGY CAT-EYES
No reason not to bring your favorite summer <span class=”woR”>accessories</span><span class=”woD”>A fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look.</span> into the colder season. A pair of cat-eyed sunglasses gives the perfect edge to a classic coat-and-boots look.

THE MEGA SCARF
Bigger is better this season, at least when it comes to scarves. Our must-have du jour is made from premium quality wool and comes in a very trendy mustard yellow.

THE COGNAC-COLORED BUCKET BAG
Has any budget-friendly bag ever looked this good? We think not. Rich shades of beige – think cognac and caramel – are our go-tos this season, both for accessories and key pieces.

THE LEATHER GLOVES
Get in touch with your inner lady this fall. A pair of elegant leather gloves is one of the season’s key accessories. The smooth leather texture of the gloves is the perfect contrast to a fluffy faux fur and the chicest way to <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span> up an everyday denim look.

THE GOLDEN CHARM
Imagine an antique coin, preferably part of a treasure discovered on a sunken pirate ship. Now, go get it at the high street.

THE CAPTAIN’S CAP
Pair a romantic, ankle-length dress with a boyish captain’s cap and <span class=”woR”>fashion</span><span class=”woD”>Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.</span> magic appears. Bonus: a simple and super-trendy styling trick for bad hair days.

THE EYE-CATCHING BELT
The Wild Wild West meets Parisian boho chic in this season’s best accessories. Put focus on the waist with the help of a decorated buckle belt.

THE TASSEL EARRINGS
The season’s palette is extra autumn-y this year. Black and brown make up our favorite color combo, especially on a pair of fun-yet-chic tassel earrings.

THE WESTERN BOOTS
If we have to name one it-shoe of the season, it would have to be the cowboy-inspired boot. It comes in all shapes – from beneath-the-ankle low to knee-high – but we prefer a classic ankle boot. Match with a leopard-print midi skirt and a knitted sweater for the perfect everyday look.

source:
https://www2.hm.com/en_us/life/fashion/editors-picks/the-top-10-accessory-hot-list.html

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H&M: THE PERFECT FALL WARDROBE

LAZY, LUXE AND SOFT MORNINGS
Start your day off right in soft September, with sun rays streaming through the French balcony doors (yes, we have Paris on our minds), dressed in the finest silk underwear and a super-cozy, alpaca wool mix cardigan. We’ll wear it with everything this season – a casual jeans-and-t-shirt look or over a fancy silk slip <span class=”woR”>dress</span><span class=”woD”>A dress (also known as a frock or a gown) is a garment consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment).</span>.

THE FOREVER COMBO
Having one of those “I have nothing to wear” moments? The classic white <span class=”woR”>shirt</span><span class=”woD”>A shirt is a cloth garment for the upper body.</span> and indigo jeans have saved us from numerous wardrobe crises. The key to making the look last forever is to invest in quality pieces with a focus on details – like a premium pima cotton shirt with slightly oversized cuffs.

A NEW TAKE ON THE POWER SUIT
Off to rule the world? Don’t forget to put your armor on. This season’s best suit is made from a premium twill wool fabric, the blazer is fitted and the pants are wide, and they both come in a rich shade of cognac. A super-trendy silhouette and instant classic in one.

CITY CHIC IN CASHMERE CLASSICS
We can’t all rule the world, though. For us, just looking for a chic and semi-casual work look, a cashmere roll-neck sweater, worn with a white shirt and wide pants or jeans, is the perfect everyday choice. Layer with this season’s investment piece: a camel-colored, double-breasted wool coat.

FLUFFY MOHAIR DREAMS
Fashion statements can be cozy and comfy, too. Fall’s best friend is a loose-knit mohair mix sweater with too-long sleeves. Wear with a faux fur to enhance the fluffy feel, and make sure not to spill your Sunday brunch all over it.

ALL IN ON FALL
Chestnut, auburn, chocolate… There’s no color palette we love more than fall’s, and this season we’re going all in: layering calf-length dresses with cashmere knits and scarves.

THE STATEMENT (FAUX) FUR
If you don’t have (at least) one faux fur coat in your wardrobe, you haven’t done your <span class=”woR”>fashion</span><span class=”woD”>Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.</span> homework. Time to invest in one! We’re in love with this premium quality gray coat – perfect for all occasions. Dress it down with a casual denim look for a weekend croissant and coffee run or pair it with your most elegant evening dress.

A NEW CLASSIC
A simple silk shirt is the most important staple in our everyday wardrobe. Our favorite comes in a mustard yellow – the season’s key color – and is best worn with dark indigo jeans. Layer with a tonal roll-neck underneath for colder days.

source:
https://www2.hm.com/en_us/life/fashion/featured-fashion/the-perfect-autumn-wardrobe.html

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H&M: INTRODUCING MORRIS & CO X H&M

As the weather cools and our light, bright and breezy clothes are put into storage, we move into fall with cozy knits, strong tailoring and romantic dresses on our minds. But colder temps do not at all expel colors, prints and florals from our sartorial lives. It’s the other way around – and H&M has news that lets you stay in bloom all year round. A print collab with the iconic and quintessentially British interiors brand Morris & Co drops into stores and online on October 4.

“The Morris & Co prints are some of the most recognized and loved around the world, while William Morris is not only synonymous with the Arts and Crafts movement, but also a strong advocate of beautiful <span class=”woR”>design</span><span class=”woD”>Design is the creation of a plan or convention for the construction of an object or a system (as in architectural blueprints, engineering drawings, business processes, circuit diagrams and sewing patterns).[1] Design has different connotations in different fields (see design disciplines below). In some cases the direct construction of an object (as in pottery, engineering, management, cowboy coding and graphic design) is also considered to be design.</span>. We’re thrilled to be collaborating on a collection with this iconic British brand and to be able to share these designs with our customers,” says Pernilla Wohlfahrt, H&M’s Design Director.

The collection is full of fall must-haves, with a wide range of tailored coats, jackets and pants, romantic dresses and blouses, knitwear and coordinated separates. The printed pieces in the collection – which feature Morris & Co’s masterpieces Love is Enough, Lily Leaf, Marigold and Pimpernel – are made in wool blends, velvet and fluid fabrics, and include on-trend details like tie-necks, voluminous sleeves, knife pleats and ruffles.

Almost all prints featured in the collection date back to the late 1800s, when the <span class=”woR”>company</span><span class=”woD”>A company is an association or collection of individuals, whether natural persons, legal persons, or a mixture of both. Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.</span> was founded by artist, philosopher and political theorist William Morris. As one of the most outstanding and influential designers of the Arts & Crafts movement, his work has served as inspiration for generations of artists and designers.

“As custodians of William Morris’ original company, we keep his legacy alive today through the creation of beautifully crafted fabric and wallpaper collections inspired by our archive and all aspects of his work. This collaboration enables us to show the relevance of Morris’ iconic patterns today and we are delighted to work with H&M and to bring these designs to a new audience within the <span class=”woR”>fashion</span><span class=”woD”>Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion is a distinctive and often habitual trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of textile designers.</span> world,” says Claire Vallis, Creative Director of Morris & Co.

source:
https://www2.hm.com/en_us/life/culture/inside-h-m/introducing-morris—co-x-h-m.html

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