Store Wars: Topshop and River Island

Each week we look at two shops competing in the same sector, and review what they are offering customers: from how helpful the staff are, to the best bargains currently on offer. This week, we’ve visited clothes retailers Topshop and River Island. Please continue to tell us which stores you would like us to go to.


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What does it charge? It has an eye-poppingly large range of different styles of jeans with prices starting from £38; multibuy offers include two £6 vest tops for £10.

River Island:

Best bargain £22 for a pretty pink patterned dress. What does it charge? Jeans from £30; brightly coloured cotton scoop neck vest tops, £6.

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Background Of River Island

Set up in 1948 by Andrew Hunt and Bernard Lewis, it originally operated from a small shop in London as Lewis Separates. It has since gone through a number of name changes – Chelsea Girl, Concept Man – before becoming River Island in 1988. The group is a family concern, led by entrepreneur and chairman Bernard Lewis. Its collections are designed by an in-house team and it has more than 250 UK stores.

Women’s and teenage fashions, menswear, and a fast-expanding children’s clothing range, although not in this store. Featured here is its retro 1970s- and 1960s-style Chelsea Girl range aimed at slightly younger customers, which is slightly cheaper than the River Island ranges. On the top floor are accessories and a small amount of makeup and shoes, while menswear is relegated to the basement.

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ChicWish Reviews

I have ordered on twice and I was very satisfied.Both my orders went very well. I have had the best experience with chicwish. I have ordered 3 skirts. It fit perfectly and the design was just as gorgeous as it was in the pictures on the website. I highly recomend this online shop. Whenever I had a problem, they always advised me via email. I have got one Word to describe the company- wonderful!!

I have had the best experience with chicwish. I ordered my homecoming dress from them, I absolutely love it. i am 5’1″, so i was worried it was going to be too long and just wouldnt fall right on my small body. but when the dress came in, it fit perfectly, and it was beautiful. the details were amazing. the best part is that i ordered the dress, and only three days later it arrived at my house. lot lot lot faster than i was expecting. all the clothes are absolutely to die for and the customer service is amazing!!

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Chicwish traces its beginnings back to the original idea: wish to cater the young generation with a distinct sense of chic style, while keeping with our great quality and affordability.

We appreciate vintage-inspired and handmade collections, while establishing our online store as a mecca for those who with an eye for fun fashion.

We have offices in mainland China and San Francisco in US, where dynamic lifestyle and cosmopolitan outlook blending the best of East and West. It provides our indie designers with an abundant supply of new ideas on which to draw to express their talent and creativity.

Our dedicated fashion buyers, who have more than 8 years’experience in this industry, use their skill and knowledge to spot the trend of the curve and bring the most stunning and fetching stuffs for our customers. Chicwish cares for its customers most and we would love to hear any voice from you. If you have any question, suggestion or concern, don’t hesitate to speak with us via online chat or via our contact form.

We promise that any of your voice will be replied on a warmly and timely manner.

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Chicwish Affiliate Program

Are you a fashion blogger? Do you have a blog or youtube channel about fashion,life style or beauty?

You are welcome to join our affiliate program and start getting your free item and commission today! With our higher than average conversion rate, we are so excited to share our success with you.

The Chicwish Affiliate Program allows you to generate revenue from your website by placing Chicwish banners, links or product listings on your website. When visitors click through from your site to and make a purchase, you receive a percentage of the sale.

Any affiliate/sponsorship/collaboration qeustion please send to

Please Apply Through this Link:

For highly selected bloggers(aesthetic match or local influencer), you can reach us at for the consideration of further collaboration.

Sign up now to earn commission, receive free samples, enter monthly competitions, exclusive events and much more!

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Chicwish Discounts

How to Get the Discount?

1. Sign up an account here:

2. Follow us on Instagram, Pinterest, Twitter, Facebook, or VK

Join and get your 30% OFF NOW!

For sale items, we apply 30% off the original retail price of each item, not the marked down sale price. Item on sale for 30%OFF or more than 30%OFF is not eligible. It does not apply for previous orders. If we found that fraudulent accounts are being used, we reserve the right to cancel discounts, cancel orders, make additional charges to your credit card, and cancel your membership.

Discounts code and gift card cannot be combined. For sale items, we apply 30% off the original retail price of each item, not the marked down sale price. A few selected items are not applicable for this discount.

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River Island Reviews

I’ve always had perfect service from River Island. The website is fine and the policies are firm but fair an don’t allow complaining idiots who think they’re entitled to everything take the mick. I order online lots and used promotions with great ease, if you don’t read the terms before paying then you deserve every bit of inconvenience that comes to you. Great clothes with a firm, British, team who aren’t afraid of sending complainers away with their tails between their legs.

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What Does Topshop Sell

Women’s and teenage fashions, shoes, accessories and its own-brand makeup. In the basement there is a hair salon by catwalk hairdresser Daniel Hersheson, a Blink nail bar, an Eat cafe and a personal shopping service. It also has a maternity range, petite sizing and a pricier Topshop Boutique range showcasing rising international designers such as Maarten Van der Host.

This is the UK’s flagship Topshop store and the building, with its famous arched doorway, dominates the Oxford Circus crossroads. Topshop has the lion’s share of the large shop windows (currently featuring the Pixie Geldof range also promoted through Vogue), although Topman, which has two of the five floors, has not been short-changed. A brightly lit bank of escalators transports shoppers into this retail heaven. The stock is well-ordered and signposted, with some “mini displays” on mannequins.

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River Island: The Marie Claire Wish List

Marie Claire edits the best new season wardrobe essentials from River Island. Shop them all here…. It’s that time of year when it’s advisable to begin planning your new season purchases, and start shopping around to find the pieces that will be the building blocks of your new AW15 wardrobe.

For all those trend obsessed ladies out there, River Island should be your first destination as they never miss a trick when it comes to tapping into what’s hot , and never fail to recreate some of the chicest looks from the catwalk, in a wearable and affordable way.

The first drop of new season pieces from River Island is showing a nod to the retro 70’s mood that is a continuation from last season, but updated for winter with chic roll neck sweaters, chunky shearling jackets, black knee-high boots and tassel detail bags.

Other highlights include culottes in a bold prints, lace-up flat shoes (the current shoe du jour) and front and back earrings, the modern way to wear your bling.

So if you want to get ahead of the trends, click through to shop all that’s new from River Island…

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H&M Shipping and Returns

Here’s the head-scratcher: Shipping isn’t free, nor are returns—they’re both $5.95. And you can’t return online purchase in-store.

These points could be considered unwise because peripheral competitors like ASOS and Zara —whose entire e-commerce experience is technically and visually a pleasure—offer free standard shipping and returns. Even Uniqlo, which launched online shopping last fall, offers free shipping on orders over $100. In addition, Uniqlo and Zara both allow in-store returns on online purchases.

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