You may know what’s new on ASOS quite well thanks to hours of scrolling and adding pieces to your Saved Items (or bag). But with so much to choose from, there’s always the danger of missing out on some of that good stuff. That’s why we’ve enlisted our Junior Fashion Editor Jo to bring you this week’s top bits – from dresses to accessories. Shop her picks below and watch the video for more.’This has an amazing, hyper tiger print and then there’s the neon trim to make it extra wow.‘‘This dad blazer is really oversized and it comes with mum shorts in a longer length which makes them suitable for the office.’‘These are from our recycled denim collection. Pair them with a T-shirt, a slider and a cross-body bag for a city break.’‘Shells are everywhere this season – from jewellery and accessories to dresses.’‘These are a nice update on the espadrilles we’ve been seeing season after season. They also come in plain black if you’re not into the rainbow colours.’
Following on from the success of the Christian Dior exhibit, today the V&A museum in London opens its latest show, Mary Quant. Now, if you don’t know who Quant is, get familiar: in the 60s, the designer and her famous King’s Road boutique Bazaar revolutionised women’s fashion and popularised many of the fashion delights we freely enjoy today. To give you a run down, here are five key trends she brought to the fore and how we’re wearing them this season.Quant may not have actually invented the mini skirt (that was French designer André Courrèges), but she played a huge part in making it an iconic fashion moment of the 60s. And, while today a mini skirt is a signature in most women’s wardrobes, back then it was a controversial move-on from the longer silhouettes of the post-war era. This season, nearly 60 years later, take a cue from Camila Coelho and wear a mini with a longline coat and knee-high boots.Not content with elevating the hemlines of dresses and skirts, Quant went a step further in liberating women from dressing like their mothers by creating hot pants. They’ve had a hiatus over the last couple of months, but short shorts are back this season, thanks to labels like Loewe, Chloé and Alexander Wang. Balance the silhouette by pairing it with a utility jacket and some flat boots like Doina Ciobanu, seen here wearing Loewe during fashion month.In order to keep her London clientele comfortable (and warm) in her super-short designs, the designer had the genius idea of getting theatrical tights manufacturers to create stockings for her store. With tights being our saviours for the cold weather (and when we don’t feel like getting our bare legs out but still wanna wear our fave dresses), all we can say is, ‘Thank you, Mary’.As well as new silhouettes, Quant experimented with some unexpected materials for the first time – including super-shiny PVC, to which she dedicated a whole collection. So yep, we have Mary to thank for those edgy (and squeaky) trousers and dresses the Kardashians love, plus some seriously good outerwear. Make like this street styler and pair a high-shine coat with a football scarf, keeping the rest of the look understated.And just when you thought Quant couldn’t have done more for your wardrobe, you discover that she’s also responsible for your favourite ribbed knit. It came about when the designer tried on an eight-year-old boy’s school sweater for fun (as you do) and the next thing you know, half of 60s London was rocking them. We’re heading into warm-weather territory but a thin version works well for chillier days – or a thick style for when the office air con is on full blast.
Iconic fashion designer Mary Quant (the inventor of the mini skirt) was the heart and soul of the Swinging Sixties in London, so it was only a matter of time until the Victoria & Albert Museum dedicated an exhibition to her work. The highly-anticipated show finally opens today and gives new insight into the legendary British designer’s life and work, focussing on the years between 1955 and 1975. Earlier this week we headed to the V&A for a preview of the exhibition, and here’s what we learned…Back in the day, owning a dress from Bazaar – Mary Quant’s store on Chelsea’s King’s Road – was the pinnacle of fashion ambition. In order to curate the exhibition, the V&A called on the public last summer to track down rare Quant garments. The response was overwhelming: thousands of women came forward wanting to loan or donate their precious items for display. Featured in the show are 50 photographs of these women wearing Quant pieces, serving as a testament of how much the designer’s pieces meant to these women that held on to them for so many years.For most people, Quant’s name is synonymous with the mini skirt, but in the Sixties she was also a key player in creating a revolutionary new look for women at the time. The silhouettes of her hot pants or Peter Pan-collar pinafore dresses worn with bold and colourful tights still influence fashion to this day.“Life was a whizz! It was such fun and unexpectedly wonderful despite, or perhaps because of its intensity… we were so fortunate with our enormous luck and timing.” These are the words Mary Quant used to open her autobiography Quant by Quant written in 1966. Using her sketches, photos, videos and fashion pieces the exhibition doesn’t just tell the story of a woman that was ahead of her time, but also the story of a youthful, liberated and revolutionary decade that changed London forever.
Exclusive events, previews of new collections and — most of all — a year-long series featuring the group of 23 influencers curating, styling and creating content wearing their favorite trend pieces and most loyal wardrobe heroes from H&M. The official launch of the #HMLeague takes place during the first weekend of festival season, but in order for you to be in the know (and get your Instagram up to date!) we’re introducing the fun, inspirational and super stylish group today.A former marketing executive, Brittany’s effortless style that mixes both affordable and luxury fashion has rallied over 1 million fans on Instagram. Brittany’s roots are in LA with her husband and young daughter.Ellen graduated with a BA in Theatre of Arts & Film with an emphasis on Costume Design from the University of Southern California, which sparked her interest in storytelling through fashion. Her edgy, contemporary style is the perfect mix of youthful rebellion and tailored refinement.Jessi is a singer and dancer who has toured with Danity Kane and worked with Jive Records and Warner Bros. Records. Outside of this, through her social content, Jessi’s audience looks to her for advice on beauty, home décor, fashion, and being a mom. As a former fashion marketer and buyer, Jill has used her talents to build a creative space with a strong online presence. A southern California native, much of Jill’s inspiration stems from her world travels, west coast culture, and downtown vibes. Standing at just 5 ft tall, Hang explores life joyfully through smoothies, home décor, makeup, and playing dress up. She takes her fans on a fun journey of embracing individuality, pushing boundaries, and living more vibrantly. Couple Brock Williams and Chris Lin inspire their fans through their approachability, likeability, and their obsession with pizza and diet coke. They were pioneers in the men’s fashion space and they are now leading the charge to normalize skincare for men and by challenging gender norms and misconceptions about masculinity.Quigley, aka Casey Potter Carlson Goode, moved to Los Angeles from Minnesota in 2011 to pursue a musical career after being a semi-finalist on Season 8 of American Idol. Now, she uses her voice and lifestyle driven content to inspire mindfulness and to live with an open and full heart.Kayla Jones is from Princeton, New Jersey and is a signed curve model with Wilhelmina Models. Growing up, she struggled with her confidence but now uses her platform to make people laugh, find beauty in their individuality, and to do whatever makes them happy. Oriane is a fashion and lingerie obsessed West African and French influencer who loves to challenge fashion and play with different styles and materials. She believes that fashion is art and that you have to be open-minded and love experimenting with it all!
Not sure what to buy this week? Stylist Lulu Wentworth has some inspo for you via five of of the fashion team’s faves ATM. Shop the picks below and check out our video for more.”Shells are a massive trend (right now) in accessories and clothes. This is so cute for summer and was worn by Sasha Lane on the cover of ASOS magazine.”Next up we have this trouser suit in this really cool rich brown colour. It comes with a little bum bag that you wear around your waist.This is by L.F. Markey, a new brand for us. It’s made from maple wood and great for the beach or being a bit more chic when you go shopping.The milkmaid dress is huge at the moment, and this is a really beautiful one for a wedding or summer holidays. You could have a nice little dance in that…Finally, we’ve got these orange neon barely-there sandals. It’s a flattering shape and it’s great to add that pop of colour to your outfit.
Have you browsed our range of maternity fashion lately? From figure-hugging midi dresses to the coolest over-bump jeans and babydoll wrap blouses – pregnancy dressing has never been more on-trend. And what makes it even better is that you can keep wearing your new investments post pregnancy! How? We picked three of our favourite pieces to give you some tips on how to wear them – bump or no bump…Dress down this flattering ribbed midi with our maternity shacket and a pair of comfortable boots. Post pregnancy you can detach the belt and wear it lower on your waist than you did with your bump to give it a new shape. Elevate it for dressier occasions by adding a pair of pumps and pearl earrings.Yes, our favourite satin skirt also comes in a maternity version! Tuck in a blouse from the maternity range during your pregnancy, then tighten the skirt around your waist with a belt and layer an oversized knit on top to be able to keep wearing it afterwards.A breezy babydoll blouse is a great way to dress up a bump, here styled with a pair of ripped over-bump jeans and animal print flats. After your pregnancy you can repurpose it as a mini dress by wearing a short skirt underneath.
Nothing eases the pain of getting ready in the morning like having an arsenal of go-to outfits to fall back on. Whether it’s a classic dress-and-shoe combo, a suit styling tip, or an all-denim look that’s anything but boring, we could all use some more outfit ideas for when we’re in a pinch. That’s why today, we’re looking to eight of our favorite L.A.-based influencers (and all-around style stars) to inspire over a week’s worth of looks that, simply put, work every time. From Aimee Song to Julie Sariñana, these women know a thing or two about making L.A. style their own. Each inspiring It girl has a unique look, yet they’ve all figured out the formula for acing the very best California-cool fashion—and now you can too. Scroll through to see and shop the looks for yourself, and don’t forget to save your favorites for the next time you’re in a bind.
After four cities and hundreds of shows, fashion month has sadly come to an end. Paris was our final stop, and as usual the City of Light didn’t disappoint. From Saint Laurent’s glow-in-the-dark wonderland to Karl Lagerfeld’s swansong for Chanel, this season was definitely one to remember. There was plenty of street style inspo on the go too, and we’ve sifted through the lot to bring you six of the freshest ‘fits to inspire your new-season line-up. Just keep scrolling…Easter is on its way and this street styler looks like a super-stylish chick in this getup. Going down the pastel palette route, she sports a banana-shade co-ord, creating a tonal dream by pairing it with yellow sunglasses and bag. For the pièce de résistance, those heels add an unexpected flourish via a flash of red. Cracking.What happens when you take two of SS19’s hottest trends (snake and neon), put them on a longline tailored coat, and mix it with a minimal look? A lesson in how to cheer up a grey Parisian day (and elevate a low-key look). Another tip we’ll be taking from this ‘fit? Add a statement scarf to your black bag for your SS19 accessories update. Genius.Tie-dye is on our radar for SS19 and here Blanca Miró shows us how to do it in a super-fresh way. The top half is Woodstock meets surfer girl, while the bottom half brings us some Oliver Twist androgynous vibes. 100% into it.After a sea of beiges and neutrals over the other fashion weeks, it was nice to see showgoers work some colour back into the mix for Paris. The hottest shade this time around? Red. From dresses to full tonal getups like Brittany Xavier’s look above, scarlet ensembles took over the sidewalks – and we’re not mad at all.If the PFW streets are anything to go by, over-the-knee boots are officially back. LA Blogger Aleali May pairs her leather beauties with an oversized Mugler blazer with exposed stitching. To finish, skinny sunnies, a red lip and super-sleek hair make it a sharp AF affair.Edgy leather coats, trousers and dresses were also aplenty in Paris. To toughen up her button-up leather number even more, French blogger Camille Charriere has gone for some chunky lace-up boots and slick sunglasses. The result? A winning look you can wear all weekend, from the shops to the pub (once some warmer weather hits).
Wearing snake print co-ords balances between being super stylish and – perhaps – a little bit over the top. The solution to your snake print sartorial angst? Layer the set under a beige trench coat to downplay the risk of causing a print overload. For final touches, roll up the trench’s sleeves to show some extra scales.
IN THE DETAILS
Intrigued by the trending print but not ready to fully commit to it? Wear it in your accessories! Be a little bold and double up on snake print bags (we attached a small pouch bag to a bigger crossbody) and wear an all-white look to serve discreet yet impactful reptile style.
ALL SNAKE EVERYTHING
If “more is more” is your fashion motto, this is the look for you. Layering a snake print T-shirt, jumpsuit and trench coat creates a brave evening look (and what the cool girl would choose to wear to the office). Remember to keep an eye out for actual snakes.
After four cities and hundreds of shows, fashion month has sadly come to an end. Paris was our final stop, and as usual the City of Light didn’t disappoint. From Saint Laurent’s glow-in-the-dark wonderland to Karl Lagerfeld’s swansong for Chanel, this season was definitely one to remember. There was plenty of street style inspo on the go too, and we’ve sifted through the lot to bring you six of the freshest ‘fits to inspire your new-season line-up. Just keep scrolling…
Easter is on its way and this street styler looks like a super-stylish chick in this getup. Going down the pastel palette route, she sports a banana-shade co-ord, creating a tonal dream by pairing it with yellow sunglasses and bag. For the pièce de résistance, those heels add an unexpected flourish via a flash of red. Cracking.
What happens when you take two of SS19’s hottest trends (snake and neon), put them on a longline tailored coat, and mix it with a minimal look? A lesson in how to cheer up a grey Parisian day (and elevate a low-key look). Another tip we’ll be taking from this ‘fit? Add a statement scarf to your black bag for your SS19 accessories update. Genius.
Tie-dye is on our radar for SS19 and here Danish blogger Pernille Teisbaek shows us how to do it in a super-fresh way. The top half is Woodstock meets surfer girl, while the bottom half brings us some Oliver Twist androgynous vibes. 100% into it.
After a sea of beiges and neutrals over the other fashion weeks, it was nice to see showgoers work some colour back into the mix for Paris. The hottest shade this time around? Red. From dresses to full tonal getups like Brittany Xavier’s look above, scarlet ensembles took over the sidewalks – and we’re not mad at all.
If the PFW streets are anything to go by, over-the-knee boots are officially back. LA Blogger Aleali May pairs her leather beauties with an oversized Mugler blazer with exposed stitching. To finish, skinny sunnies, a red lip and super-sleek hair make it a sharp AF affair.
Edgy leather coats, trousers and dresses were also aplenty in Paris. To toughen up her button-up leather number even more, French blogger Camille Charriere has gone for some chunky lace-up boots and slick sunglasses. The result? A winning look you can wear all weekend, from the shops to the pub (once some warmer weather hits).