ZARA:”Ugly” Fashion Isn’t Just a Passing Trend

It feels like this year, we’ve hit peak “ugly.” Balenciaga can’t keep its chunky Triple S sneakers in stock. Long-time dad favorites like baseball caps and Birkenstocks have become the calling card of street style stars and Instagram trendsetters. With the rise of these recent ironic fashion trends presented by brands like Vetements and even Gucci, for many women today it’s cool to be uncool.

But at the root of this “ugly” wave is something bigger, at least to me. Finally women are choosing practicality over everything else. Cushioned shoes, loose streetwear, and comfortable fleeces all point to the ability for women to embrace comfort, curve-hugging be damned. To be able to spend my days running from meeting to meeting in sneakers instead of stilettos means that high fashion doesn’t have to come with a cost (pain). In a time when the daily news cycle leaves me constantly frustrated, I have little tolerance for discomfort in what I wear.

I’ve watched athleisure slowly morph, twisting its way from slinky trouser sweats toward a full embrace of “dad” fashion, and I don’t think it’s all just some passing trend. There was a time not so long ago (as my mother loves to remind me) when wearing jeans for just about anything but yardwork was disavowed. Now, while some offices require a suit, visit any tech company and employees are dressed in slouchy jeans, Patagonia jackets, and their sneakers of choice.

We can look to the prevailing popularity of footwear like Uggs, Birkenstocks, and Crocs as proof of this trend’s growth and staying power. Studies show each brand to be lucrative season over season, despite the fact that none of their shoes could be described as a particularly dainty or pretty. According to data, Birkenstocks’ revenue tripled in 2017 as compared to the year before. In a Washington Post article, Crocs CMO, Terence Reilly, notes “a resurgence” as well.

Even as an avid Birkenstock wearer myself, I was surprised to find an article from my alma mater singing the praises of Crocs pop up in my Facebook feed and another in The New Yorker outlining “the life-changing magic of clogs.” While we all may have our own self-defined wearability spectrum when it comes to the ugly trend, there’s no denying that the level of comfort offered by all of these once-derided shoes has won over many women, myself and many Who What Wear readers included.

The pendulum of fashion will continue to swing, and there may be a time in the not-so-distant future where borrowing styles from your dad is no longer preferred, but I expect fashion’s embrace of comfort to linger. I wouldn’t go so far as to directly correlate comfortable fashion choices with the rise of #MeToo or #TimesUp, but I do think that we’ve entered a time when many women feel empowered to choose self-care, and what we wear plays no small part.


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ZARA:The Internet Has Spoken—These Are the Top 5 It Items of the Month

Trends emerge at the speed of light these days, so to keep you up to date on what the fashion crowd is wearing and posting about, we’re launching a new series that highlights all the It pieces currently flooding our Instagram feeds. Each month, we’ll walk you through the items that have swiftly made the rounds on Instagram, earning them It status.
Remember the last time we did this roundup? If not, let me break it down. If you’re familiar with this story, then simply continue on to get your download on the coolest pieces in the fashion world right now. If you’re new here, you can consider this story your monthly cheat sheet on the most popular fashion items on Instagram (and across the internet, for that matter). We’ve spotted the following going-out tops, ankle boots, and It bags on the more than one of the many fashion insiders we love to follow and a notable celeb or two (hi, Hailey!), so we’re taking it upon ourselves to report on the emerging It items. Keep reading to discover the defining pieces of January.
Bottega Veneta Shoulder Pouch Gathered Leather Bag
Another day, another Bottega Veneta It bag. The brand that’s setting all the trends right now just launched its latest handbag—the Shoulder Pouch Gathered Leather Bag—and it’s a shoulder bag iteration of its infamous oversize pouch that we’ve likened to the ruched shape of a croissant. Fashion insiders are already clamoring to get their hands on the new It bag, but there are similar options at a range of price points from brands like Staud that we adore just the same.
Manu Atelier Boots
Manu Atelier’s newest version of its futuristic Duck Boots is painted in a black-and-white checkerboard motif that feels especially cool for right now. The ankle boots also feature a square toe and inverted heel, two details that are defining all the coolest shoes right now. In fact, the more we looked, the more we realized that two-tone boots are all over the market right now, a few of which we’ve included below.
Nanushka Kisa Leather Pants
Leather pants are a timeless wardrobe staple, and Nanushka has set out to make them cooler than ever. Its Kisa pants feature a wide leg and Western-style belt that gives a new spin to the classic pants. Fashion girls have mostly been sticking to the same styling idea when wearing the vegan leather trousers: neutral knits and classic handbags do the trick.
& Other Stories Square-Neck Jacquard Top
If you’ve read these roundups in the past, you’d know that it’s not every day an affordable fashion find makes its way into the top five of the month (they’re usually very designer-heavy), which is why we’re especially excited to highlight this perfect top from & Other Stories. With a jacquard texture, square neckline, and puffy sleeves, it’s everything we want in a going-out top.
Balenciaga BB Slippers
Hailey Bieber and Sofia Richie both own the easy flats and have been wearing them on repeat since 2020 began. With a square toe and double-B logo, these shoes make other flat slides pale in comparison. Though the Balenciaga pair is a luxury investment, we’re already seeing similar square-toe flats and flat slides in a range of price points, so really anyone can get in on the look.
On Hailey Bieber: Jacquemus Lima Sweater; Gramicci Boa Fleece Pants; Staud Frida Bag ($112); Jennifer Fisher Mini Samira Hoop Earrings; Balenciaga BB Slippers ($1190); Celine sunglasses; Tiffany & Co. necklace


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ZARA:The Worst Shoes to Wear to the Office

Figuring out how to master your wardrobe in a professional setting can sometimes be difficult to navigate. It’s often a tricky balance to personal style with professional style in a work setting—and shoes are no exception. The issue gets even more complicated when fashion enters the equation. What are the best styles to wear, and which ones should you skip in the office?
To find out from a veteran of both the fashion industry and a professional office setting, I asked Michelle Scanga from Who What Wear to weigh in with her take on which shoes are best to wear at the office—and the style she wouldn’t recommend. “Wearing shoes that you can’t confidently walk in is a big no in my book,” she says, “along with sky-high stiletto heels.”
While towering stilettos are a no in her book, she has some recommendations for what to wear instead. “I think it’s better to err on the more conservative side and opt for a moderate heel height,” she says, “or you really can’t go wrong with a block heel.”
If you’re in the market for some new office-appropriate shoes that are also fashion girl–approved, go on to see my edit of the best new styles to add to your closet right now.
Moderate Heel Height
As Scanga recommends, a moderate heel height is always a great bet for the office. You can choose a style ranging from closed-toe slingbacks to open-toe sandals to ankle boots depending on your personal style and office culture.
These shoes are everywhere on the street style scene and a great option for the office as well.
Pumps this fall are finished with cool modern upgrades like these cutout side panels.
Another modern take on pumps.
You can’t go wrong with a classic.
For a little edge without going over the top.
Try out an unexpected color like lime green, which we’re seeing everywhere this season.
Sculptural heels are so trendy right now.
A croc finish is a great way to transition your boots to fall.
This style also comes in burgundy.
Strappy sandals are perfect for the office when paired with elevated trousers.
Another great office shoe style that Scanga recommends is block heels. The comfortable shoes are easy to walk in so are a great option to wear all day long.
Pair these with high-waisted trousers.
Some statement shoes you can wear to work.
These classic slingbacks get a cool upgrade with a snakeskin print.
Pair these with anything from a pencil skirt to a midi dress.
Slip into shoes from Jacquemus’s fall collection.
Here’s a summer style that can cross over to fall.
Look for boots with a block heel to pair with trousers and dresses.
Slouchy boots are everywhere for fall and are perfect for pairing with a long dress at the office.


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ZARA:10 Fashion Brands to Shop in Your 30s—Whether You Have $50 or $1000

In my 20s, my shopping habits were seriously erratic. I bought clothes without any careful thought as to whether or not the pieces I was purchasing would last, were well tailored, or could easily be worn with other pieces in my wardrobe. I shopped any time, any place (as long as it was within my minuscule budget), and I accumulated a mishmash of random clothes faster than you could refresh your Insta feed.
Now that I’m in my 30s, I have unquestionably matured in my sartorial shopping tendencies. Whether I have $50 to spend or $1000, I’m faithful to a handful of brands, and I’m more strategic in my choices, opting for high-quality, wear-forever pieces I can wear on rotation for work, to parties, and at the weekends. Take a peek below as I share the chicest fashion brands to shop in your 30s, no matter what your budget.
$50–$100: Mango
When I’m looking for a luxurious looking piece without the hefty price tag, I always turn to Spanish brand Mango. Their prices range from $20 and $200, and I find are particularly good for jewelry, accessories, shoes, and blouses.
For upscale, elevated basics, look no further than the minimalist-chic brand Everlane. Their silk blouses, cashmere sweaters, and sleek leather shoes are guaranteed to last your a lifetime.
Thirty-something fashion girls flock to The Frankie Shop for its super on-trend pieces with a twist. Scoop up a chic pair of tailored trousers or an of-the-moment leather blouse. Bonus: You can often find some of their pieces priced at under $100.
Throughout my pregnancy, I swore by Dôen’s billowy, beautiful dresses and blouses—which always managed to make me feel pretty, no matter how exhausted I felt. Their bohemian, effortless, vintage-inspired pieces deserve a place in any 30-something’s off-duty wardrobe.
Fashion-girl favorite Nanushka never fails to delight the sartorial set with its beautiful high-quality leather and knitted separates. They’ll add a luxurious touch to every outfit.
Colorful, fun, and effortlessly cool, you can always trust Ganni to add a playful yet chic touch to your outfits.
Tibi is admired by the fashion pack for its modern take on laid-back feminine pieces. They’re the perfect wear-forever pieces to invest in in your 30s.
Loved by influencers and celebrities alike (Katie Holmes, Rosie Huntington-Whiteley, and Kaia Gerber are all major fans), the modern brand is ideal for polished staples and elevated basics you’ll cherish forever.
Channel your inner Parisian and invest in Isabel Marant’s carefree, bohemian, polished pieces. From chic boots to beautiful blazers, these clothes are meant for effortless everyday dressing.
If you want to invest in timeless, elegant, high-quality pieces, The Row is a wardrobe must. The brand’s luxurious fabrics and exceptional fits are guaranteed to last you a lifetime.


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ZARA:Expect to Sling These 6 Chic Bags Around Your Arm in 2020

A new year, a new… handbag. Am I right? Luckily, 2020’s lineup of trending silhouettes does not disappoint. The S/S 20 runways were filled with a mixed bag of delights (no pun intended) across the spectrum of spacious slings to ’70s sparklers. There’s no doubt there was a little something to suit every sartorial taste. Many of the handbags were created to serve multiple purposes—with practical and sizable purses reigning supreme. So which exact styles should you be investing in for next year? Below, we’ve rounded up the six biggest styles set to dominate our feeds and closets come March. And because we know you, our dear readers, like to be ahead of the fashion curve, we’ve added some gorgeous options for you to shop right now. You’ve got this one in the bag (pun intended).
Spacious Slings
Meet the It bag of the season: Extra-large sling bags with elongated straps were omnipresent on the runways, where designers gave the inherently casual bag a high-fashion makeover. Expect to see this one on a feed near you.
Buckle Up
The one detail you’ll want on your handbag this season is unquestionably a statement buckle. From Michael Kors to Proenza Schouler, designers really focused on hardware this season.
Whether in the form of pouches, backpacks, or bucket bags, the drawstring bag comes in all shapes, textures, prints, and sizes for 2020—so many chic options for day and night.
Natural & Woven Wonders
Not your average basket bag, carryalls were spotted in wicker, raffia, straw, and other natural fibers on the runways—many in unexpected sleek, sophisticated, and structured silhouettes, adding a dose of polished to the bohemian bag.
Add a dose of disco to even your most casual jeans and tees in 2020 with a trending shimmery, metallic handbag—spotted shining on the runways at Brandon Maxwell, Maryam Nassir Zadeh, Paco Rabanne, and more.
The XL Tote
While we did continue to see itsy-bitsy mini bags on the runways, the overarching messaging for 2020 is the bigger, the better. Extra-large totes were spotted from practically every designer, and they’re perfect for anyone who never wants to leave home without an extra pair of shoes, magazines, lipsticks, laptop, etc.


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ZARA: A Podiatrist Ranked Everyone’s Basic Shoes From Good to Horrendous

We’ve been giving side eye to the age-old concept that beauty (or style) is pain for, well, ever. Because in no way should you ever sacrifice comfort and happiness for the sake of fashion. Can I get a YES? Great. Alas, even so, there are standard items—in the shoe department especially—that inherently come with a side of soreness.
To be honest, you’re probably well-versed in some of the basic shoe trends that are bad for your feet (ahem, sky-high pumps). But what about the other classic shoes that are stocked in all of our closets? To asses the specific shoes that could cause the most pain and damage, we went straight to an expert by tapping Benjamin Tehrani of Kings Point Foot & Ankle in Los Angeles.
What’s interesting is that he didn’t just advise on the silhouettes that will cause the most pain; he actually ranked the basic shoes we all own from good to straight-out horrendous. Intrigued? Keep scrolling to check out the doctor-endorsed rank list (starting with the best first) and see where your favorite shoes fall on the spectrum. If you’re looking to upgrade your offering with some of the top shoe styles, we curated a range of fresh silhouettes that fit in the most comfortable categories to shop as well.

  1. Excellent: Chunky Sneakers
    “First and foremost, I have to mention ‘dad’ shoes that are in style now. These have to be the best for your feet out of all of the styles. They provide excellent support for your feet—just make sure they’re not too small. The outer soles are typically made of material that has more support for people who walk a lot or stand for hours at work.” — Benjamin Tehrani
  2. Great: Ankle Boots
    “Make sure to buy leather booties if you can as they’ll help protect against blisters, especially when you’re wearing no-show socks. The premise behind why I like these is that typically the zip at the ankle provides support in the ankle joint and in the subtalar joint, which is the joint under our ankle joint that helps keep our feet in a correct position.” — Benjamin Tehrani
  3. Good: Mules
    “Mules are so popular nowadays. My patients love them since they’re comfortable to wear and the easy slip-on style makes it convenient. I think there’s support in the architecture of the insole that even allows you to walk in them while you run errands or even working around the office. Their comfort comes from the fact that there’s no heel to rub against, which is why people love wearing them so often. The heel height is low, which means you put less pressure on the balls of your feet, which can help prevent metatarsalgia—inflammation in the ball of the foot typically caused by excess pressure and tightness in the calves.” — Benjamin Tehrani
  4. Okay: Flip-Flops
    “They’re not the best for your feet, but recently there have been numerous companies that have come out with flip-flops with an embedded orthotic inside, which gives your feet the arch support they need on the daily. I LOVE the brand Vionic. Each one of its sandals and flip-flops has a support insole with a built-in orthotic that helps prevent excessive motion in the foot, which is important because the less motion we create in our feet and ankle, the less tired our tendons and tissues feel at the end of the day. I wear my Vionics while doing work at home in my office. I have a stand-up desk and I’m normally capable of standing and doing work for over an hour in those. Otherwise, typical flip-flops such as Havianna’s aren’t great for your feet. But if you’re using them one to two hours at a time, I don’t think there’s a really big problem with them.” — Benjamin Tehrani
  5. Not Great: Ballet Flats
    “These offer very little plantar fascia support. It’s almost as if you were walking in Vibram shoes. Your fascia is the connective tissue that supports your feet as you walk, and too much tension in the fascia can lead to tendonitis, plantar fasciitis, and even arthritis in the feet long term.” — Benjamin Tehrani
  6. Really Not Great: Stilettos
    These cause excess plantarflexion in the ankle, which forces your foot to look down more. You place more of the weight on the ball of the feet, which can cause metatarsalgia. Wearing these for hours at a time can cause constriction of the toes together, which is what causes bunions and hammertoes. If you’re going to wear high heels, wear heels that have side panels you can at least fit a custom insert in them and give your feet the support they deserve! I’ve operated on many feet that have been exposed to hours upon hours of use during work hours. I’ve even seen fractures of the metatarsal bones due to wearing stilettos for hours. I think it’s important to choose a stiletto that fits well, doesn’t rub against your big toe, has support around the heel (versus the stilettos without panels on the side of the heel). I tell all the women who I know are still going to wear stilettos, to just wear them for dinners and weddings. A better alternative would be to wear a heel with a wedge or keep the heel height less than three inches if possible.”— Benjamin Tehrani


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Say hey to the latest collab on the Vans block. Just in time for spring/summer 2019, the skateboard stalwart has teamed up with Ashley Williams, the London designer known for her brazen pattern clashes and provocative slogans (most notably those glitzy ‘ANXIETY’ hair grips you’ll have seen all over the ‘gram.)The collection is made up of 4 classic Vans styles (Authentic, Era, Slip-On, and Style 93) each with a bold, new update. Think clashing animal prints, rebellious slogans like ‘DON’T KNOW, DON’T CARE’, grungy piercing details and branded gothic-print laces. It’s safe to say our inner MySpace kids are freaking out RN. We’ll be teaming these with light-wash jeans and tie-dyed long sleeves for summer (when it finally rolls around).


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When H&M teams up with fellow Swedish cult brand Eytys, it’s all about chunky shoes and unisex silhouettes. Join us at the Eytys head office to get a sneak peek of the collection.
It all began with a shoe. Or rather the lack of it. Max Schiller and Jonathan Hirschfeld – childhood friends and founders of Swedish brand Eytys – were on vacation in Japan together and found themselves dreaming of the same shoe: a chunky unisex sneaker inspired by the ones the American navy wore during World War II.

Three weeks later, they had quit their jobs and started the process of producing what would become ”Mother,” the brand’s most famous shoe. The rest is Swedish fashion history.

When Eytys and H&M team up for a capsule collection this January, a reinterpretation of the ”Mother” shoe is a natural part of it. Meeting Max and Jonathan for a sneak peek of the collab in the Eytys head office in central Stockholm, it’s obvious that shoes are in focus, but the line also includes jackets, t-shirts, sweaters, pants and jeans in heavy cotton twill, faux patent leather, nylon and raw denim.
“In this collab we wanted to give the shoes new life. To put them in a context of a concentrated collection with other products. And all those products are designed the same way we always design: by taking traditional workwear garments and giving them new proportions, creating more extreme versions of the original idea,” says Max Schiller.

“And of course there’s a version of ‘Mother’ in this capsule collection. It’s an iconic model for us, and it would have been weird not to include a rendition of it. It has been so much fun to explore new ways to modify the classic, with new textures and new materials.”
Unisex design is in our DNA, we do it without thinking
The two founders were born in the 80s and grew up in the 90s as part of Generation Y – hence the brand name.
“The 90s influence has never been an intention, but we grew up in that decade. That was when our identities were formed, when clothing and sneakers became important. It’s easy to become nostalgic,” says Max.
The capsule collection features several shoe models as well as garments, all with the significant Eytys look. For this brand, it’s all in the proportions.
“I like it when function unites with interesting silhouettes. I’m a fan of focusing on classic products and then creating something warped in the design. Eytys is all about playing with proportions and materials. When we wanted to do a heavy cotton jersey sweater for this collection, we sourced the driest, heaviest cotton jersey I could find. If a pair of pants are baggy, they’re really really baggy. That’s a very fun way to work as a designer,” says Max.
The Eytys x H&M collection is – as all Eytys products – unisex. Because why should a sneaker not be?

“Unisex design is in our DNA, we do it without thinking. And the reaction is almost always positive. To us, the difference between the male body and the female body has never been an issue. Our clothes have a completely different silhouette anyway,” says Max.

“Eytys has typically not been for everyone and we have never aimed to be a crowd pleaser, but it feels great to work together with H&M to let more people discover our brand and what we stand for.”


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TOPSHOP:How To Wear Winter Coats Inspired By The Street Style Stars

Still haven’t bought your winter coat for this year? Browse our top five coat trends of the moment, be inspired by your favourite street <span class=”woR”>style</span><span class=”woD”>Style is a manner of doing or presenting things, especially a fashionable one.</span> stars on on how to style them and then take your pick…

1. Belted trench coats 

Keep colours neutral and wear a red, brown or orange trench with beige silk and knitwear or pristine white trousers.

2. Classic checked coats 

Either wear the classic checked coat as a suit contrasting a casual hoodie or styled more elegantly with a midi dress and heeled boots.

3. Faux fur coats 

Bohemian maxi dresses or minimal trouser-and-knit combinations pair well with the softest faux-fur <span class=”woR”>coats</span><span class=”woD”>A coat is a garment worn by both men and women,[1] for warmth or fashion. Coats typically have long sleeves and are open down the front, closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a belt, or a combination of some of these. Other possible features include collars, shoulder straps and hoods.</span> of the season.

4. Puffer jackets

Contrast the oversized frame of a puffer with a pair of straight leg trousers, embellished mid-heel <span class=”woR”>shoes</span><span class=”woD”>A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.</span> and casual knits.

5. Longline pastel coats

Make a pastel longline coat really stand out by styling it with an otherwise completely black outfit.


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The hours leading up to a big night are often more thrilling than the event itself. Just like the last days of spring offer a foretaste of the summer sweetness to come, the process of getting ready for long-awaited evenings fills us with the same excitement and anticipation. The ultimate preparation? Sleeping in super-soft silk sleepwear (and eating a big, late and long breakfast in bed, of course).

The days of over-the-top beauty regimens are behind us. Instead of heavy makeup and advanced hairdos, opt for a natural beauty look and let statement <span class=”woR”>accessories</span><span class=”woD”>A fashion accessory is an item used to contribute, in a secondary manner, to the wearer’s outfit, often used to complete an outfit and chosen to specifically complement the wearer’s look.</span> enhance your features. This season we want to be dripping in eye-catching and statement-making jewelry. Oversized rhinestone earrings are a guaranteed head-turner, and these clip-ons don’t even require you to get your ears pierced.

What’s the point of dressing up if what you wear limits you? The perfect combination of comfort and <span class=”woR”>style</span><span class=”woD”>Style is a manner of doing or presenting things, especially a fashionable one.</span> is spelled co-ords. A pair of tailored pants matched with a minimalistic – but perfectly detailed – crinkled top is the safest bet to give a laid-back cool approach to whatever event you’re rolling up to.

Some events call for traditional eveningwear – meaning tuxedos for the boys and gowns for the girls. But don’t let tradition dictate how you interpret a dress code. The ground rule of black tie is you have to dress to excess, which you definitely will in an elongated tuxedo jacket, a draped silk top and flats.

Don’t let masculine tailoring put you off! This updated wardrobe classic has a raw collar and comes in pure silk, and is best worn with shiny, wide pants and brushed metal accessories for a sophisticated feel.

There are parties we wish would never end, and then there are parties that make us long to go back to bed. Despite its name, the pajama suit is not made for the latter. This midnight blue two-piece has a print inspired by tree-rings and is sure to make a growing impact.

Tiny, barely-there ear jewelry never goes out of style. These hoops may be small in size, but they’re massive on detail – being covered with shine and sparkle that will elevate whatever party look you wear.

When it comes to winter dressing, the little white dress is not top-of-mind… yet. More often thought of as an MVP in your spring and summer wardrobe, the classic is just a few styling tricks away from deserving the same treatment in your winter getup. Let the hemline overlap a pair of high and wide deep chocolate brown boots for a less prim and proper effect.

When it comes to show-stopping outfits, nothing beats a beaded sequin dress. With a flapper-style silhouette, padded shoulders and high side-slits, this sparkling gown is the ultimate party piece. Let the dress do the talking and wear it with simple <span class=”woR”>shoes</span><span class=”woD”>A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.</span>, zero accessories and a pared-back beauty look.

Having one of those “I have nothing to wear” moments? Then a simple and timeless long-sleeved black dress can be a lifesaver. The key to making it stand out in the masses is pairing it with stunning jewelry. Always.


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